How can I take my business online? Is passive income just a pipe dream? and is it *really* possible to achieve a 5 or 6 figure launch?Welcome to the Ready, Set, Launch Podcast where we'll answer all of this and more! Week after week, host Jessica Tutton brings you open and honest conversations around what it takes to build, manage & scale a thriving online business from home, while juggling life with 3 young kids.From practical quick tips on all things course creation, launch strategies & Facebook Ads… To real insights into the highs and lows of running a successful business from home during nap times & late at night, you'll learn how to take simple steps to creating an online business you love.Along with Jess sharing her knowledge, tips & strategies, she interviews other amazing women in the online business world who are making a big impact through the incredible work they do - and they've all got a powerful message to share with YOU!The Ready, Set, Launch Podcast is here to i
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Ready, Set, Launch Podcast is a business podcast hosted by Jessica Tutton, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Jessica Tutton hosts Ready, Set, Launch Podcast, a business show with 100 episodes published.
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Episode #100
The One Thing That Fixes A Conversion Problem
Jul 14, 202615 min
Selling online comes down to two things: traffic and conversions. If you're running ads, getting leads, and still not selling, this episode is for you. It's a conversion problem, and it almost always comes down to your messaging. In this episode, I'm breaking down why messaging isn't something you write once and forget, it's something you test, tweak, and refine at every stage of your funnel. In this episode I'm sharing 3 real examples from inside Course Sales Academy: → The client preparing to launch whose webinar headline was about to attract the wrong person entirely — and the one word that changed everything before it ever went live → The client who took her cost per lead from $15 to $1 — not by perfecting her copy in a Google Doc, but by running it, getting real feedback from her ads, and tweaking it call after call → The client who had the right people showing up to her webinar, but lost the sale because she was teaching over their heads — and the simple fix that turned it around If your ads are running and your traffic is there, but the sales aren't following, this is for YOU!
Nobody Is Paying Attention (And Why This Can Be a Good Thing)
Jul 8, 20265 min
Do you ever feel like everyone is watching, analysing, and judging everything you post, every email you send, and every offer you promote? Yeah. They're not. In this episode I'm sharing the one mindset reframe that has made marketing feel so much easier for me over the years, especially during launches when the temptation to pull back, go quiet, or dilute your message is at its strongest. Because the truth is, people aren't paying nearly as much attention as you think they are. And once you really internalise that? It's actually incredibly freeing. If you've ever stressed about emailing your list too much, worried that people are sick of hearing about your offer, or talked yourself out of posting because you're not sure what people will think, this one's for you.
The 3 Numbers That Determine If Your Ads Will Be Profitable
Jun 22, 202616 min
If you've ever wondered whether your ads are actually working (or why they're not) this episode is for you. Because most people start running ads without knowing what "working" even looks like. They watch the views, the clicks, the reach... and completely miss the numbers that actually matter. In this episode I'm walking you through the three specific numbers that will determine whether your ads are profitable before you spend a single dollar, and how to use them to reverse engineer exactly what you need to achieve to hit your revenue goals. If you're running ads and guessing, or thinking about starting ads and have no idea where to begin with the numbers, this is for you.
High-Ticket vs Low-Ticket: What's Easier to Sell with Ads?
Jun 17, 20269 min
One of the most common questions I get is: what's easier to sell with Ads - a high-ticket program or a low-ticket offer? And my answer might not be what you're expecting. In this episode I'm breaking down why this question is actually a trap, what's really going on behind the scenes of both business models, and the question you should actually be asking before you decide what to run Ads to. If you've ever wondered whether you should lower your price to make your Ads work better, this one's for you.
Why You Shouldn't Skip Live Launching (Even If You Hate It)
May 5, 202617 min
Live launching isn't just about making sales. In fact… that's not even the most valuable part. In this episode, I'm breaking down my most recent launch (an $80K month from a 3-day challenge) and more importantly, what it reminded me about launching in 2026. Because here's what I'm seeing right now: So many course creators want to skip live launching altogether. They want evergreen. Automated. Set-and-forget. And I get it. But when you skip live launching, you also skip the fastest way to: Validate your offer Refine your messaging Learn how to actually sell Inside this episode, I share: The strategy and numbers behind my recent live launch Why live launches are still one of the best ways to grow your audience What you actually gain from being in the room with your audience A real client example of a "failed" launch that gave us everything we needed Why launching is about data, not just revenue Because launching isn't just about making money. It's about learning faster, improving faster, and building something that actually converts. If you've been avoiding launching or felt discouraged by a past one this episode will shift how you see it completely.
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