business
Hosted by Dianna Deeney · business · EN-US
Quality during Design is the podcast for engineers and product developers navigating the messy front end of product development. Each episode gives you practical quality and reliability tools you can use during the design phase — so your team catches problems early, avoids costly rework, and ships products people can depend on. You'll hear solo episodes on early-stage clarity, risk-based decision-making, and quality thinking, along with conversations with cross-functional experts in the series A Chat with Cross-Functional Experts. If you want to design products people love for less time, less cost, and a whole lot fewer headaches — this is your place. Hosted by Dianna Deeney, consultant, coach, and author of Pierce the Design Fog . Subscribe: newsletter.deeneyenterprises.com.
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Contact path
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Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchQuality during Design is the podcast for engineers and product developers navigating the messy front end of product development. Each episode gives you practical quality and reliability tools you can use during the design phase, so your team catches problems early, avoids costly rework, and ships products people can depend on.
Quality during Design is hosted by Dianna Deeney. The show has published 206 episodes to date.
Recent episodes include "Customer Discovery Across Product Stages, with Ashley Phillips" (22 October 2026, 40 minutes), "Two Ways We Jump: Speed and Certainty" (8 October 2026, 10 minutes), and "When Building Gets Cheap, Decisions Matter More, with Ashley Roach" (24 September 2026, 37 minutes).
Quality during Design publishes roughly every two weeks, with episodes averaging 23 minutes across 206 episodes.
Booking probability for Quality during Design is 36%, and the host is rated Selective on guests. Quality during Design requires a Pod Score of 80 or higher. Quality during Design's contact route on record: verified email.
The strongest fits for Quality during Design are Architecture & Engineering. Quality during Design has a business audience.
Dianna Deeney hosts Quality during Design, a business podcast with 206 episodes published.
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Episode #4
Ashley Phillips joins Dianna to discuss how customer discovery changes across startups, hypergrowth teams, and established products. Customers may surprise a team with new ways to use a product, while the environment...
Episode #3
In this solo episode of Quality during Design, Dianna looks at two reasons product development teams jump from a partial understanding of a problem to a committed solution: speed and certainty. Fast prototyping...
Episode #2
Fast prototyping changes the constraint. When software, AI tools, and other rapid-prototyping methods make it inexpensive to turn an idea into something testable, the challenge is no longer only Can we build it? The...
Episode #1
When a project goes off track, we usually look back and say, “We didn’t define the problem, and we jumped.” That sounds like a process breakdown, as if one good checklist or gate approval would have prevented it. But...
Episode #23
Why do well-designed initiatives keep coming apart when they reach reality? Mike Fedorov , who spent 26 years in supply chain and operations at Mars and Accenture and now co-leads Applied AI Labs , explains that the...
Episode #24
A cross-functional team can make what seems like a solid Friday decision, captured in minutes and agreed to in the room. Only then nothing moves on Monday. Drawing on Agnes Carroll’s observation that “no one is carrying...
Episode #23
In this milestone episode, Dianna reflects on how the thinking evolved from quality methods to product development processes, to team dynamics, and ultimately to one central idea: Quality during Design happens when...
Episode #22
Why do product teams stay misaligned? Jenny Wanger explains the structural problems: efficiency-focused handoff workflows, unclear strategy, and people left cleaning up decisions they didn't help make. She shares tested...
Episode #21
The episode features Chad Schneider, CEO and founder of Root3 Labs , discussing prototyping as a discipline focused on answering specific questions to reduce technical, schedule, and market risk. He explains that...
Episode #22
Engineering rework often comes from unasked questions or using the wrong tool at the wrong fidelity. Dianna outlines three common prototyping traps: the “ta-da” trap, where teams build polished prototypes to impress...
Episode #20
Most of the social conversation around AI is aimed at business owners and programmers, but if you’re an engineer or quality professional, you might be wondering how to actually use these tools to help with your own work...
Episode #21
Late-breaking insights in product development aren’t caused by negligence but by a lack of structure that pulls existing team knowledge into concept discussions early, when changes are cheaper. Dianna describes an...
Episode #19
The episode features Cassie Leonard—former aerospace technical leader, executive coach, and author of STEM Moms and Beyond the Pipeline —explaining why the traditional linear “pipeline” model of engineering careers is...
Episode #20
Your team keeps solving the exact same problems project after project. What if the issue isn't careless execution, but a reactive system designed to hide failures rather than learn from them? In this episode: • Discover...
Episode #18
Your team keeps building the wrong thing, despite great effort. What if the problem isn’t execution. It’s the fog you’re navigating in? We speak with Shannon Cummings , a seasoned product and marketing strategist who’s...
Episode #19
Have you ever walked into a meeting (design review, planning session, phase gate) only to realize the decision was already made? That the discussion was just theater, not dialogue? You weren’t there to shape the...
Episode #17
In this episode of 'Quality during Design', we delve into how engineers can avoid mistakes and oversights by managing stress and enhancing performance. Host Dianna Deeney interviews Karli Auble, an engineering leader at...
Episode #18
Your team keeps brainstorming into a void, producing “meh” ideas that never stick. What if the problem isn’t a lack of creativity but the absence of the right constraints ? In this episode: • The Goldilocks principle of...
Episode #17
Early concept development often fails because teams lack clarity and alignment, leading to wasted time and resources. Discover the structured approach needed to cut through the "design fog" and ensure your team is...
Episode #16
Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog , and it’s where most product failures are born in...
Recent guests on Quality during Design. Study who booked and why before you pitch.
Director of Talent Acquisition, Sales and Corporate, Becoming Free Counseling Services
founder of Arms Control Wonk, professor at Middlebury Institute of International Studies, Middlebury Institute for International Studies at Monterey
Mental Performance Coach, Fort Dodge Community School District
Loomworx Studio
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