Oct 21, 202644 min
QSIC co-founders Nick Larkins (Chief Product Officer) and Matt Elsley (CEO) sit down for the origin story. From point-of-sale networking to smart homes to becoming an audio company, they trace the winding road that got...
music
Q'd Up by QSIC
Hosted by QSIC · music · EN
About this Podcast:
Q'd Up is a podcast from QSIC, the global audio technology platform reaching over 350 million in-store shoppers monthly. We pull back the curtain on music, retail media and the culture of sound, diving into trends, fresh releases and real conversations with the people shaping audio today. Whether you're here for the music, the industry insights or the big ideas at the intersection of sound and commerce, there's something in every episode worth turning up.
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
80/100
Required Score
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What is Q'd Up by QSIC about?
Q'd Up is a podcast from QSIC, the global audio technology platform reaching over 350 million in-store shoppers monthly. We pull back the curtain on music, retail media and the culture of sound, diving into trends, fresh releases and real conversations with the people shaping audio today.
Who hosts Q'd Up by QSIC?
Q'd Up by QSIC is hosted by QSIC. The show has published 23 episodes to date.
What has Q'd Up by QSIC covered recently?
Recent episodes include "The QSIC Founders' Story - From Smart Homes to Smart Stores" (21 October 2026, 44 minutes), "The QSIC Founders' Story - From Smart Homes to Smart Stores" (19 October 2026, 45 minutes), and "Mia Horner - Inside Liquorland's Audio-Led Retail Media Strategy" (7 July 2026, 31 minutes).
How often does Q'd Up by QSIC publish?
Q'd Up by QSIC publishes roughly every two weeks, with episodes averaging 33 minutes across 23 episodes.
How hard is it to get booked on Q'd Up by QSIC?
Booking probability for Q'd Up by QSIC is 30%, and the host is rated Selective on guests. Q'd Up by QSIC requires a Pod Score of 80 or higher. Q'd Up by QSIC's contact route on record: verified email.
Who should pitch Q'd Up by QSIC?
The strongest fits for Q'd Up by QSIC are Marketing, Advertising & PR and Music & Recording. Q'd Up by QSIC has a music audience.
About the host
QSIC hosts Q'd Up by QSIC, a music podcast with 23 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Q'd Up by QSIC
The QSIC Founders' Story - From Smart Homes to Smart Stores
Oct 19, 202645 minQSIC co-founders Nick Larkins (Chief Product Officer) and Matt Elsley (CEO) sit down for the origin story. From point-of-sale networking to smart homes to becoming an audio company, they trace the winding road that got...
Q'd Up by QSIC
Mia Horner - Inside Liquorland's Audio-Led Retail Media Strategy
Jul 7, 202631 minIn this episode of Q’d Up, host Ben welcomes Mia Horner, General Manager for Customer Loyalty at Liquorland, to explore the rapidly evolving world of retail media and in-store audio. Moving far past the days of static...
Q'd Up by QSIC
Willow Smith – The Invisible Storyteller: Crafting Magic Through Audio Engineering
Jun 29, 202643 minIn this episode of Q’d Up, host Nikki Wishart sits down with Willow Smith - audio engineer at QSIC, member of the all-female band Lisztomania, and definitely not the daughter of Will Smith. Willow takes us through her...
Q'd Up by QSIC
Jac Shaw – The Science of Sound: Transforming Retail Through Audio Strategy
May 25, 202632 minS0<p>In this episode of Q’d Up, host Nikki Wishart is joined by Jac Shaw, Retail Media Lead at QSIC, to pull back the curtain on the rapidly evolving world of Retail Media. With nearly two decades of experience at Nova...
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Q'd Up by QSIC
Why Your Spotify Premium Isn't Enough: Karen Holmes on Music Rights and Revenue
May 11, 202637 minS0<p>In this episode of Q'd Up, host Nikki Wishart is joined in Sydney by Karen Holmes, Director at One Music, to demystify the world of music licensing. Often viewed as a niche corner of the industry, music licensing is...
Q'd Up by QSIC
Coachella 2026: Maximalist Sets, Minimalist Biebs, and the Influencer Olympics
Apr 27, 202638 minS0<p>In this episode of Q'd Up, host Nikki Wishart is joined by Kim to unpack the highs, lows, and "did that really happen?" moments of Coachella 2026. From the comfort of their couches, the pair dive into why this year...
Q'd Up by QSIC
Pantjiti Lawrence – Managing the Magic: Festivals, Volunteers, and Crowd-caring with Untitled Group
Apr 13, 202637 minS0<p>In this episode of Q'd Up, host Nikki Wishart sits down with Pantjiti Lawrence, a country girl from Gippsland turned powerhouse workforce manager for Untitled Group. Pantjiti shares her journey from performing at...
Q'd Up by QSIC
Eminem’s ‘Stan’: The Dark Origin of Fandom and the Cost of Influence
Mar 30, 202610 minS0<p>In this episode of Q'd Up, Nikki Wishart kicks off a brand-new format by diving deep into the haunting backstory of one of hip hop’s most iconic tracks: Eminem’s "Stan". Released in 2000 on The Marshall Mathers LP...
Q'd Up by QSIC
Jena Marino – The Power of Community: Building a One-Stop Shop for Melbourne Songwriters
Mar 16, 202635 minS0<p>In this episode of Q’d Up, host Nikki Wishart is joined by Jena Marino, the founder of the Real Songwriters of Melbourne (RSOM). From starting a blog as a 19-year-old journalism student to building one of Melbourne’s...
Q'd Up by QSIC
Unpacking the Super Bowl Halftime Show: Bad Bunny, Cultural Moments and Ad Clout
Mar 2, 202631 minS0<p>In this episode of Q'd Up, we’re hitting up the latest in culture to unpack 2026's Super Bowl halftime performance that had the internet exploding. From the iconic "grass people" and sugar cane fields to the deeper...
Q'd Up by QSIC
Stuart Willett – From Geelong Pubs to Nashville Stadiums: Engineering Sound for Global Stars
Feb 16, 202638 minS0<p>In this episode of Q’d Up, host Nikki Wishart sits down with live sound engineer Stuart Willett, who is currently making waves in the Nashville music scene. Stuart shares his journey from a high school technical...
Q'd Up by QSIC
Cancel Culture - Why everyone hates (but secretly loves) Nickelback
Feb 2, 202632 minS0<p>In this episode of Q’d Up, Nikki is joined by Kim for a candid and often humorous deep dive into cancel culture in music. From serious industry power imbalances to internet pile-ons and guilty pleasures, they unpack...
Q'd Up by QSIC
Todd Watson - From Headphones to Head Office
Jan 19, 202636 minS0<p>In this episode of Q'd Up, Nikki sits down with Todd Watson, Head of Creative Services at QSIC, to unpack his journey from music-obsessed kid and audio engineering student to DJ, producer and now creative leader...
Q'd Up by QSIC
Lucinda Goodwin – From Local Pubs to Arena Pits: Capturing the Heart of Live Music
Jan 5, 202630 minS0<p>In this episode of Q'd Up, host Nikki Wishart sits down with Melbourne music photographer Lucinda Goodwin, who has spent over a decade capturing the energy and emotion of artists on stages big and small. From Geelong...
Q'd Up by QSIC
This Year in Music – K-Pop Breakouts, Latin Dominance & 2025’s Biggest Moments
Dec 15, 202533 minS0<p>In this special recap episode of Q'd Up, hosts Nikki and Kim break down the biggest global music moments of 2025 from K-pop chart-toppers and Latin music domination to Taylor Swift’s record-breaking year and Oasis’...
Q'd Up by QSIC
Ash Hills – Guiding Artists Through Aria Wins, US Tours & New Eras
Dec 8, 202523 minS0<p>In this episode of Q'd Up, host Nikki Wishart sits down with Ash Hills, General Manager of Unified Artist Management at Unified Music Group and a key member of the company’s leadership team. Ash shares her unexpected...
Q'd Up by QSIC
Kim and Nikki – TikTok Fame Hacks: Going Viral, Building Authenticity, and Turning Streams into Stars
Nov 24, 202529 minS0<p>In this episode of Q'd Up, host Nikki Wishart sits down once again with Kimberley Davis to dive deep into the world of TikTok and its power to transform an artist’s career. From viral sounds that revive old hits to...
Q'd Up by QSIC
Jolie Chatfield - From Fashion to Festivals: Building a Multifaceted Career in Music
Nov 10, 202542 minS0<p>In this episode of Q’d Up, host Nikki Wishart sits down with creative all-rounder Jolie Chatfield, whose career has spanned fashion, film, and the music industry. From designing costumes for Brisbane bands like The...
Q'd Up by QSIC
Nikki Wishart - From Musician to Music Curator: Blending Passion, Branding, and the Power of Sound
Oct 27, 202517 minS0<p>In this first episode of Q'd Up, host Nikki Wishart sits down with co-host Kimberley Davis to introduce the podcast and share her personal journey through the music industry. Nikki reflects on her early beginnings as...
Recent guests
Recent guests on Q'd Up by QSIC. Study who booked and why before you pitch.
T
Todd Watson
Head of Creative Services, The Armstrong Company
M
Mia Horner
Liquorland
J
Jac Shaw
QSIC
K
Karen Holmes
One Music
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