business
Hosted by Ashlee Sang · business · EN · 100 episodes
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better.Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to
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Contact path
Public web form
Booking probability
22%
Guest openness
Selective
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Signup to Generate a PitchCalling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress.
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values is hosted by Ashlee Sang. The show has published 100 episodes to date.
Recent episodes include "Designing My Ever-Evolving Offer Ecosystem" (2 December 2025, 27 minutes), "Normalizing Peace & Profit For Women Founders with Emily Dean" (18 November 2025, 51 minutes), and "Showing Your Personal Side Without Sacrificing Your Privacy" (4 November 2025, 21 minutes).
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values publishes roughly every two weeks, with episodes averaging 39 minutes across 100 episodes.
Booking probability for Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values is 22%, and the host is rated Selective on guests. Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values requires a Pod Score of 80 or higher. Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values's contact route on record: public web form.
The strongest fits for Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values are Marketing, Advertising & PR. Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values has a business audience.
Ashlee Sang hosts Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values, a business show with 100 episodes published.
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Episode #104
<p>Today we’re talking about my offer ecosystem—how it’s designed to feed into itself, how it’s evolved over the past nearly 7 years, and who it’s for.</p> <p>And we’re talking about this for 2 main reasons: as always...
Episode #103
<p>I’m so excited to chat with Emily Dean, Messaging Strategist & Founder of Bolt & Bloom. She’s on a mission to get more women founders to the $1 million mark—without burning out. And she’s doing it by combining her...
Episode #102
<p>It can be really tricky finding the balance between the private and public parts of yourself in an online business or any sort of personal brand. The good news is, there’s a way (or a million different ways) to show...
Episode #101
<p>I’m so excited to chat with Angelica Evilsizor. If ever there was a case for taking the time to increase your self-awareness, this episode is it. Angelica shares vulnerable stories, useful prompts, and a beautiful...
Episode #100
<p>In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that you can take action. </p> <p>Because caring, thinking, and feeling...
Episode #99
<p>We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead, we can reclaim the fact that we love closing the gap...
Episode #98
<p>I’m so excited to chat with Calvina Nguyen—Founder, CEO, and Creative Director of Your Brand Spark. She approaches design with a highly adaptive, audience-centric, values-forward take. And she ditches the traditional...
Episode #97
<p>Brands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get into the nitty gritty of how values and audience...
Episode #96
<p>I’m so excited to chat with Heather Vickery, Transformation Coach and Community Builder of Vickery and Co. Heather is such a fun blend of being science-and-certification-backed, but intuition-driven. This shines...
Episode #95
<p>In this special semi-solo episode, I’m live auditing the Instagram profile of Angelica Evilsizor. Giving first impressions feedback is one of my favorite things to do because it’s how most people experience your...
Episode #94
<p>Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right? </p> <p>The point is to find what you WOULD say to feel and sound like yourself while...
Episode #93
<p>I’m so excited to chat with Jia Zheng of Simply Jia. She’s a self-proclaimed “Swiss army knife that brings your creative visions to life” and we unpack how that title spans across both the personal style and...
Episode #92
<p>We’re getting a little existential here. I’m unpacking the relationship (and struggle) I’ve been having with “my why,” including some insecurities and opportunities in my business. I’m unpacking the work I do now and...
Episode #91
<p>I’m so excited to chat with Devin Brinkley, the Social Media Strategist behind Creative Gravity. We talk about all the ways showing up unapologetically and fully as yourself are essential to not only attracting your...
Episode #90
<p>There’s a lot of talk around the world (and amongst people in my orbit) about AI. And regardless of if, how, when, and where you use AI, I always recommend leaning into that human element you bring to your messaging...
Episode #89
<p>I’m so excited to chat with Michele Parad, Intuitive Guide, Business Mentor and Founder of the Multidimensional Leaders. I really appreciate that Michele doesn’t believe in prescriptive ways of creating offers...
Episode #88
<p>Whether or not you identify as a “high achiever,” you likely are one. The women I work with are smart, ambitious, experienced, and definitely high-achieving. The women who listen to this podcast are all those things...
Episode #87
<p>Today’s we’re talking about the golden question: how do I know if I need a rebrand? </p> <p>The quick answer: when it just doesn’t feel, sound, look like you anymore. The full answer…obviously more nuanced.</p>...
Episode #86
<p>I’m so excited to chat with Marti Statler, the Founder of Rebel Queen and a self-proclaimed Publisher, Podcaster, Speaker, Author. This was an energy-filled conversation about sharing your thoughts, building your...
Episode #85
<p>Let’s talk about the power of small progress—not because you should play small, but because you’re probably doing more and making bigger progress than you think. Progress builds to momentum, even when it doesn’t feel...
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