Publish & Prosper

Where publishing, technology, and marketing collide. Brought to you by Lulu.com.

Publish & Prosper is a arts podcast hosted by Matt Briel & Lauren Vassallo, with 137 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Matt Briel & Lauren Vassallo hosts Publish & Prosper, a arts show with 137 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #136

  Measuring Your Publishing ROI

  Sep 9, 202658 min

  In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break down different expenses to consider when measuring your return on investment, including: Book Production Costs Marketing & Promotional Costs ⚙️ Operational Costs Understanding your business expenses and profits is essential! Tune in now, or watch the episode on YouTube . Dive Deeper Listen to These Episodes Ep #47 | Metrics That Matter: A Guide for Authors & Creators Ep #54 | Can Books Add Value to Your Business (Beyond Just Revenue)? Ep #129 | The Real Cost Behind Selling Books Direct Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. Find us on Facebook , Instagram , and LinkedIn at luludotcom! Email us at podcast@lulu.com Sign up for our mailing list.

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  Episode #135

  Developing Creator Tools with Nick Foster

  Sep 2, 202652 min

  In this episode, Lauren sits down with Lulu’s VP of Software & Product Development, Nick Foster! Tune in for a conversation exploring the development of Lulu’s publishing technology, the parallels between creators and developers, and how tools like the brand new Lulu Direct Buy Button came to life. Listen wherever you get your podcasts, or watch the episode on YouTube . Dive Deeper Listen to These Episodes Ep #106 | Building Your Book Business Using Lulu’s Print APIs Ep #108 | Developing Publishing Technology with Lulu’s CTO Christoph Kepper Ep #131 | Giving Your Customers a Reason to Come Back Ep #134 | Direct Sales Solutions for Creators at Every Stage Explore These Resources Learn more about the Direct Buy Button Tutorial | Direct Buy Button Setup Read These Blog Posts Blog | Lulu Is a Technology Company Blog | Simplify Selling Books with Lulu’s Order Import Tool Blog | Understanding API: Lulu Book Printing Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. Find us on Facebook , Instagram , and LinkedIn at luludotcom! Email us at podcast@lulu.com Sign up for our mailing list.

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  Episode #134

  Direct Sales Solutions for Creators at Every Stage

  Aug 26, 202647 min

  In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by: Fulfilling multiple orders with the Order Import Tool Skipping the store setup with Lulu’s Direct Buy Button Connecting to major ecommerce platforms with Lulu Direct plugins ️ Building a custom experience with Lulu’s Print API Tune in wherever you get your podcasts, or watch the episode on YouTube ! Dive Deeper Choose the Direct Sales Strategy for You Ep #109 | Choosing Your Direct Sales Strategy Blog | Choosing the Right Direct-to-Consumer Solution for Selling Your Books Lulu U Video | How to Get Started with Direct Sales Learn About the Order Import Tool Blog | Simplify Selling Books with Lulu’s Order Import Tool Tutorial Video | How to Use Lulu's Order Import Tool Webinar | Order Import Tool-torial Learn About the Direct Buy Button Blog | Lulu Direct Buy Button Setup Guide Tutorial Video | How to Set Up a Lulu Buy Button for Direct Sales Learn About the Lulu Direct plugins Ep #128 | Which Ecommerce Platform is Right for Your Bookstore? Blog | Shopify vs. Wix vs. WooCommerce: Which Platform is Right for Your Book? Lulu U Video | Lulu Direct vs Print API Explained (Which Should You Use?) Learn About the Print API Ep #106 | Building Your Book Business Using Lulu’s Print APIs Blog | Scaling Your Business with Custom Books Using the Print API YouTube Playlist | Lulu’s Print API Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. Find us on Facebook , Instagram , and LinkedIn at luludotcom! Email us at podcast@lulu.com Sign up for our mailing list.

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  Episode #133

  Building Excitement Before Your Book Launch

  Aug 19, 202649 min

  In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for: Building anticipation before the launch announcement Maintaining momentum between announcement and launch Spreading that excitement to new audiences Listen wherever you get your podcasts, or watch the video episode on YouTube ! Dive Deeper Listen to These Episodes Ep #57 | How to Use a Preorder Campaign to Boost Your Book Launch Ep #85 | Maintaining Momentum After Your Book Launch Ep #118 | How to Get Your Readers to Sell Your Book for You Explore These Resources Check Out Lauren Asher’s Instagram Countdown Lulu Blog | How to Plan & Promote Your Book Pre-Launch Lulu University | How to Launch Your Book in 4 Steps Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. Find us on Facebook , Instagram , and LinkedIn at luludotcom! Email us at podcast@lulu.com Sign up for our mailing list.

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  Episode #132

  Why the Backlist is the New Frontlist

  Aug 12, 202656 min

  In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the industry, and how indie authors and publishers can make the most of their own backlist title trends. Tune in wherever you get your podcasts, and watch the video episode on YouTube ! Dive Deeper Explore These Resources Lulu U | How to Sell More Books with Your Backlist (Marketing Strategies for Authors and Publishers) Publishers Weekly | Media Do Agrees to Buy Seven Seas Thomson Reuters | Thomson Reuters and KKR Announce Joint Venture for Thomson Reuters Global Print Business BookRiot | The Best-Selling Backlist Books of 2025 Bublish | AI Author Toolkit Listen to These Episodes Ep #59 | Mastering Book Metadata to Maximize Market Reach Ep #64 | Extend Your Books Shelf Life with Backlist Book Marketing Ep #102 | What the Publishing Industry Should Learn from Heated Rivalry Ep #111 | Plot Twist: Indie Authors are Landing More Traditional Publishing Deals than Ever Ep #119 | Marketing Your Book to Humans by Optimizing for Robots Read These Blog Posts Print-on-Demand is the Perfect Solution for Selling Backlist Titles 8 Simple Ideas for Backlist Book Marketing Digital Printing for Traditional Publishers Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. Find us on Facebook , Instagram , and LinkedIn at luludotcom! Email us at podcast@lulu.com Sign up for our mailing list.

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