business
Hosted by Fexingo · business · EN · 218 episodes
Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wonde
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Selective
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Signup to Generate a PitchLucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign, from a startup's product launch to a multinational's crisis response, using original press releases, media coverage data, and journalist feedback.
Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy is hosted by Fexingo. The show has published 218 episodes to date.
Recent episodes include "How PR Wins When You Stop Pitching" (23 October 2026, 9 minutes), "How PR Builds Equity When No One Is Watching" (22 October 2026, 11 minutes), and "The Silent PR Playbook Behind Unnoticed Brands" (21 October 2026, 11 minutes).
Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy publishes roughly daily, with episodes averaging 10 minutes across 218 episodes.
Booking probability for Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy is 45%, and the host is rated Selective on guests. Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy requires a Pod Score of 80 or higher. Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy's contact route on record: verified email.
The strongest fits for Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy are Marketing, Advertising & PR. Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy has a business audience.
Fexingo hosts Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy, a business show with 218 episodes published.
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Episode #225
In this episode of Public Relations with Fexingo, Lucas and Luna explore the counterintuitive shift in earned media strategy: why leading PR teams are abandoning traditional pitching for relationship-based storytelling...
Episode #224
We look at the specific mechanics of equity-building media, using the quiet, consistent coverage strategies of companies like Patagonia and Microsoft. In a market where every quarter demands a headline, we explore why...
Episode #223
We break down how established B2B brands like Salesforce and Adobe quietly generate millions in earned media value without a single product launch. By analyzing their consistent, non-promotional thought leadership...
Episode #222
Most PR teams treat press releases like broadcast megaphones, but journalists today operate in a hyper-curated information ecosystem. We break down the specific mechanics of how newsrooms filter inbound material using...
Episode #221
Most PR professionals treat press release distribution as a numbers game, blasting emails to every outlet they can find. But in October 2026, the real leverage isn't volume—it's access. This episode explores how...
Episode #220
Most B2B PR teams send press releases into a void, wasting budget on distribution tools that generate zero earned media. This episode breaks down the specific mechanics of why modern journalists ignore generic...
Episode #219
Most PR teams measure success by impressions or share of voice, but that metric rarely connects to the P&L. In this episode, we look at a specific case where a mid-market software company tied their media strategy...
Episode #218
We explore why traditional press pitching is collapsing under algorithmic fatigue and how brands are shifting to embedded journalism. Using the example of Patagonia’s supply chain transparency reports, we break down how...
Episode #217
Most PR teams measure success in clippings, but the smartest ones are measuring in pipeline. In this episode, Lucas and Luna break down how to bridge the gap between earned media coverage and actual sales conversions...
Episode #216
Most brands think earned media is a broadcast—shouting from a rooftop. But in October of twenty twenty-six, the highest-impact stories are happening in the quiet spaces between public announcements. We look at how...
Episode #215
Most PR teams are still sending press releases into the void, but a different approach is winning coverage in 2026. This episode explores how leading brands like Shopify and Stripe are using proprietary data and...
Episode #214
Most press releases are ignored because they read like internal memos, not news. In this episode of Public Relations with Fexingo, Lucas and Luna break down the 'inverted pyramid' structure that actually gets picked up...
Episode #213
In this episode, Lucas and Luna explore how leading brands are bypassing traditional media pitches by embedding themselves directly into the news cycle through proprietary data. We look at a specific case where a...
Episode #212
This episode explores the counterintuitive strategy of earned media for brands that refuse to launch. Lucas and Luna dissect how companies like Patagonia and Basecamp generate massive coverage by embedding news into...
Episode #211
Most PR teams treat data as a shield, hiding behind safe, sanitized metrics that bore journalists. This episode flips that script by examining how one mid-sized fintech company used raw, unvarnished consumer spending...
Episode #210
In a market where every brand is shouting, silence becomes the loudest signal. We explore how leading companies are winning earned media by deliberately withholding information, letting journalists fill in the blanks...
Episode #209
In this episode, we explore the counterintuitive strategy of silent storytelling in public relations. Lucas and Luna examine how leading brands are achieving massive earned media coverage by deliberately withholding...
Episode #208
In this episode, Lucas and Luna explore why traditional media pitching is dying in October 2026. They analyze the shift toward earned media through data journalism and community trust, using a case study of a mid-sized...
Episode #207
Most B2B PR teams treat media relations as a transactional pitch, sending out press releases and hoping for coverage. This episode explores how leading brands are shifting to community-led public relations, where...
Episode #206
In October 2026, the line between data science and public relations has vanished. This episode examines how companies like Airbnb are using proprietary internal datasets to generate earned media coverage that...
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