Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wonde
Pitch Analysis
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
35%
Guest openness
Selective
Verified email on file
80/100
Required Score
Sign up to generate a grounded pitch for Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy.
What is Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy?
Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy is a business podcast hosted by Fexingo, with 158 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Fexingo hosts Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy, a business show with 158 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #165
How to Pitch a Journalist Using Their Own Beat
Aug 21, 20268 minS4
In this episode of Public Relations with Fexingo, Lucas and Luna explore a fresh PR angle: using a journalist's own beat—the specific topic they cover day in and day out—as the foundation for your pitch. They break down why beat-based pitches cut through the noise, using the example of a fintech startup that landed coverage in a major business outlet by aligning with a reporter's focus on financial inclusion. The hosts share practical steps to identify a journalist's true beat, spot the gaps in their coverage, and craft a pitch that feels like a natural extension of their work. They also discuss common mistakes, like pitching too broadly or ignoring the reporter's recent stories. With actionable tips and a real-world case, this episode is a must-listen for PR pros and marketers looking to build lasting media relationships. Plus, a quick note on how listener support keeps the show ad-free. #PR #PublicRelations #MediaOutreach #EarnedMedia #Journalism #Pitching #MediaRelations #Marketing #Business #FexingoBusiness #BusinessPodcast #PRStrategy #MediaPitch #JournalistBeat #ContentMarketing #Storytelling #MediaTraining #PodcastForPR Keep every episode free: buymeacoffee.com/fexingo
How a Journalist's Annual Report Became Your PR Goldmine
Aug 20, 202613 minS4
In this episode of Public Relations with Fexingo, Lucas and Luna dive into a surprising PR angle: using a journalist's own annual report — their beat coverage, year-in-review pieces, and even their editor's letter — as the gateway to a tailored pitch. They break down why studying a reporter's annual output reveals hidden patterns: recurring sources, favorite data points, and the kinds of stories they return to. With a concrete example of a fintech founder who landed a feature in a trade magazine by referencing a reporter's own trend story from a year prior, the hosts show how to turn archival research into a pitch that feels less like a cold ask and more like a smart continuation. They also discuss the ethics of using a journalist's past work, how to avoid sounding creepy or stalkerish, and the fine line between being prepared and being presumptuous. Tune in for a fresh take on earned media strategy that goes beyond the usual 'follow them on Twitter' advice. #PublicRelations #PRStrategy #EarnedMedia #MediaOutreach #Journalism #JournalistRelations #PitchingTips #PRPitching #MediaRelations #StoryPitching #ContentStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #PRTips #ReporterResearch #AnnualReport #EditorialCalendar Keep every episode free: buymeacoffee.com/fexingo
In this episode, Lucas and Luna dive into the art of pitching a journalist by tapping into their specific beat. They explore how understanding a reporter's coverage area can transform a generic pitch into a tailored story, using a real-world example of a fintech startup that landed a feature in a major business publication by aligning their narrative with the journalist's beat on digital banking trends. Lucas breaks down the importance of beat research, while Luna shares practical tips on how to identify the right angle. They also discuss common pitfalls, like pitching off-beat stories that get ignored, and how to build long-term relationships with journalists by being a reliable source within their niche. Whether you're a PR pro or a founder doing your own outreach, this episode gives you the tools to craft pitches that resonate. Tune in to learn how to turn a journalist's beat into your winning PR move. #JournalistBeat #PRStrategy #MediaOutreach #EarnedMedia #PublicRelations #Marketing #Pitching #MediaRelations #StartupPR #Fintech #DigitalBanking #Storytelling #Journalism #MediaTraining #FexingoBusiness #BusinessPodcast #PRTips #MediaPitch Keep every episode free: buymeacoffee.com/fexingo
In this episode of Public Relations with Fexingo, hosts Lucas and Luna explore a counterintuitive PR strategy: using a journalist's own beat as the foundation for your pitch. Instead of pitching your product or angle, you craft a story that aligns perfectly with the reporter's established coverage territory. Lucas breaks down the anatomy of a beat-based pitch, from the initial research phase to the final email, and shares a real-world example where a small fintech startup got coverage in a major business publication by positioning their funding news as a natural extension of the reporter's existing series on small business lending trends. Luna challenges the approach, asking how to avoid being too generic when many PR pros are already targeting the same beat. They discuss the difference between a beat and a niche, how to find the sweet spot of relevance, and what to do when your story doesn't fit neatly into any beat. Tune in for a practical field guide to pitching with precision and respect. #PRStrategy #EarnedMedia #MediaOutreach #JournalistBeat #PitchingTips #PublicRelations #Marketing #BusinessPodcast #FexingoBusiness #MediaRelations #Journalism #PRTips #Storytelling #ContentMarketing #FintechPR #SmallBusinessLending #BusinessJournalism #PitchPerfect Keep every episode free: buymeacoffee.com/fexingo
In this episode of Public Relations with Fexingo, Lucas and Luna explore the power of understanding a journalist's beat—their regular coverage area—as a strategic PR lever. They discuss why generic pitching fails and how deep knowledge of a reporter's past stories, sources, and style can transform outreach. Using the example of a tech reporter covering AI regulation, they show how to craft a pitch that speaks directly to the journalist's ongoing narrative, not just their latest article. The conversation covers practical steps: researching a beat, identifying gaps in coverage, positioning your story as a natural fit, and building long-term relationships. Lucas and Luna also touch on the ethics of beat-based pitching—avoiding manipulation while adding genuine value. Tune in to learn how to move beyond one-off pitches and become a trusted resource for the journalists who matter most. #PRStrategy #JournalistBeat #MediaPitching #EarnedMedia #PRTips #Journalism #MediaRelations #Storytelling #Marketing #BusinessPodcast #FexingoBusiness #PRInsights #ReporterRelationships #ContentStrategy #MediaOutreach #PressCoverage #PublicRelations #PRCommunity Keep every episode free: buymeacoffee.com/fexingo
Every question we get asked before someone starts their trial.
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
What happens if I cancel?
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
