Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book.The truth….If you’re only about t
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Episode #426
From New Subscribers to Loyal Fans: Mastering Author Email Automation And Engagement
Oct 6, 202615 min
Sending a single broadcast email to your subscriber list won't drive long-term book sales. Host Juliet Clark breaks down why relying on one-off newsletters fails and how proper Author Email Automation creates a reliable pipeline for your releases. You'll learn the critical difference between broadcast messages and automated drip sequences that nurture readers on autopilot. Juliet reveals the five essential email automations every author needs to build before year-end to turn casual downloaders into dedicated fans. She also shares proven strategies to clean inactive contacts from your list so your deliverability rates stay high. Implement these automated systems today to transform your reader list into a high-converting audience for your next book launch. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Why Q4 Is the Worst Time To Launch Your Book And What To Do Instead
Sep 29, 202614 min
Releasing a new manuscript during the fourth quarter seems like a smart holiday move, but executing a Q4 Book Launch Strategy during peak ad season can ruin your sales potential. Host Juliet Clark reveals why holiday noise, extended printing delays, and skyrocketing ad costs make November and December terrible times for first-time authors to release a book. You'll discover how corporate giants drive up CPMs during Black Friday, pricing out independent authors with smaller budgets. Instead of pushing expensive releases, you'll learn why shifting your focus toward audience list building in October positions you for massive success when January arrives. We'll break down the exact timeline to capture holiday Kindle receivers who actively hunt for fresh self-help topics after New Year's Day. Building a dedicated list today ensures you won't waste valuable ad dollars when readers are most eager to buy. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
From SEO To GEO: Helping Experts Stand Out In The Age Of AI
Sep 22, 202632 min
Traditional search engine optimization isn't enough to keep your business visible in today's digital world. Host Juliet Clark welcomes AI visibility strategist Amy Yamada to discuss how authority-level experts can adapt to generative engine optimization. Web traffic is shifting as potential clients ask large language models for direct recommendations rather than searching Google. Amy explains how structuring your core content helps artificial intelligence models accurately recognize and recommend your work. You'll learn practical ways to delegate repetitive workflows to AI tools without losing your authentic human voice. Discover how to transform your existing body of work into structured data that powers your platform's organic growth. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Direct Sales and Author Control The Future of Audiobook Publishing
Sep 15, 202633 min
Authors face massive challenges with low royalties and zero pricing flexibility when using traditional distribution channels. Host Juliet Clark sits down with guest Becky Parker Geist , Founder and CEO of Pro Audio Voices , to discuss how authors can regain audiobook publishing control through direct sales platforms. They examine how creators lose rights and profits to retailer subscriptions that give away content for free. By taking back ownership, authors can build direct relationships with listeners and set their own promotional pricing. Discover why community building and direct author-to-listener engagement form the backbone of sustainable publishing success. Learn how human narration creates an authentic connection that artificial voices can never replicate. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
From Book To “Living Document”: Using AI To Engage, Capture, And Convert Readers
Sep 8, 202653 min
Authors often struggle to maintain a direct connection with their readers after published work hits the marketplace. Host Juliet Clark speaks with guest Domingo Silvas , CEO and co-founder of Praxis AI , about how Interactive Book AI transforms traditional manuscripts into dynamic digital platforms. Domingo shares his journey of turning a three-hundred-page business book into an engaging, multi-language experience. Readers can now chat directly with a custom-trained companion to get personalized answers and immediate action steps. This platform captures valuable prospective client contact details that traditional storefronts keep hidden from creators. You'll discover how embedded videos and audio tools help experts build long-term trust with their audience. Book your call with our Team: https://meetwithpraxis.com/praxis Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
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