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Prognosis: Misconception

Hosted by Bloomberg · science · EN-US

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About this Podcast:

Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.

Pitch Analysis

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Contact path

Verified email

Booking probability

26%

Guest openness

Selective

Verified email on file
80/100
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Questions about Prognosis: Misconception

What is Prognosis: Misconception about?

Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V.

Who hosts Prognosis: Misconception?

Prognosis: Misconception is hosted by Bloomberg. The show has published 258 episodes to date.

What has Prognosis: Misconception covered recently?

Recent episodes include "Introducing: Levittown" (28 March 2025, 3 minutes), "Listen Now: Beak Capitalism from Odd Lots" (24 November 2024, 1 minute), and "Misconception: Great Expectations" (13 August 2024, 19 minutes).

How often does Prognosis: Misconception publish?

Prognosis: Misconception publishes roughly every few months, with episodes averaging 23 minutes across 258 episodes.

How hard is it to get booked on Prognosis: Misconception?

Booking probability for Prognosis: Misconception is 26%, and the host is rated Selective on guests. Prognosis: Misconception requires a Pod Score of 80 or higher. Prognosis: Misconception's contact route on record: verified email.

Who should pitch Prognosis: Misconception?

The strongest fits for Prognosis: Misconception are Outpatient Clinics. Prognosis: Misconception has a science audience.

About the host

Bloomberg hosts Prognosis: Misconception, a science podcast with 258 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Prognosis: Misconception

    Introducing: Levittown

    Mar 28, 20253 min

    When dozens of young women discover manipulated photos of themselves have been posted on a porn site, they fight back – joining up with a global band of investigators and hackers to battle the AI-fueled rise of...

  • Nov 24, 20241 min

    In this limited series, Odd Lots explains some of the thorniest issues facing the US economy through the medium of … chicken. Chicken occupies a unique position in the US diet, but issues facing the poultry industry...

  • Aug 13, 202419 minS9

    At long last, it's the day of Kristen’s retrieval. As she waits to find out her results, she investigates why so many people are freezing their eggs now — and whether there is any science on the horizon that could make...

  • Aug 6, 202424 minS9

    Kristen is trying to figure out where to freeze. While trying to pick a clinic, she uncovers how an influx of private equity and other funding hasn’t actually made things better for fertility patients. She learns about...

  • Jul 30, 202427 minS9

    As Kristen stresses about how to pay for fertility treatment, she meets people who had to go extreme lengths to afford the services in a system where insurance coverage is spotty. And she travels to Oklahoma to check...

View More
  • Jul 23, 202424 minS9

    Reporter Kristen V. Brown visits a fertility clinic to find out whether she can still have kids. And she explores the moment the fertility industry really exploded: when doctors realized they could sell egg freezing as...

  • Prognosis: Misconception

    Introducing: Misconception

    Jul 23, 20241 minS9

    Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all...

  • Prognosis: Misconception

    Introducing: Bloomberg News Now

    Dec 15, 20231 min

    Bloomberg News Now is a comprehensive audio report on today's top stories. Listen for the latest news, whenever you want it, covering global business stories around the world. on Apple : trib.al/Mx9TCh1 on Spotify...

  • Prognosis: Misconception

    Introducing: Elon, Inc.

    Nov 13, 20231 min

    At Bloomberg, we’re always talking about the biggest business stories, and no one is bigger than Elon Musk. In this new chat weekly show, host David Papadopoulos and a panel of guests including Businessweek’s Max...

  • Prognosis: Misconception

    Introducing: Crash Course

    Jan 5, 20232 min

    Hosted by Bloomberg Opinion senior executive editor Tim O'Brien, Crash Course will bring listeners directly into the arenas where epic business and social upheavals occur. Every week, Crash Course will explore the...

  • Nov 7, 202218 min

    The battle against humanity’s most challenging diseases is happening at the intersection of business and medicine. A new six-episode podcast called Targeting the Toughest Diseases explores how Vertex Pharmaceuticals, a...

  • Aug 16, 202256 minS8

    If you’re like many people, there’s a good chance that your weight and calorie considerations play a big role in food decisions. Intuitive eating, an Internet-famous movement all about healing people’s relationships...

  • Aug 9, 202253 minS8

    What if the dangers of being heavy have been overstated, or misrepresented? This new episode of the podcast series “Losing It” explores the relationship between health and weight, and the argument that we focus on the...

  • Aug 2, 202247 minS8

    Companies like WW, formerly Weight Watchers, and Noom, which makes a popular weight-loss app, have a new pitch for would-be members: that they can lose weight with a holistic lifestyle approach instead of dieting. This...

  • Jul 26, 202253 minS8

    We all think we know the basics of weight loss. It is all about consuming fewer calories than you burn. Eat less, move more. Calories in, calories out. But there’s much more to it than these simple equations, as a trip...

  • Jul 19, 202244 minS8

    The South Beach Diet became an incredible success in the early 2000s, blowing past booksellers’ expectations, dominating the cultural moment and becoming a huge business. In the third episode of Losing It, we fly down...

  • Jul 12, 202246 minS8

    When it comes to dieting, what’s old is new again. In the second episode of Losing we take a trip back in time through diet history — and explore why we keep falling for these absurd-sounding regimens decade after...

  • Jul 12, 202237 minS8

    Calorie counts are everywhere from food packages to weight-loss apps. But calories aren’t all that they appear to be. In the series premiere of Losing it, we dive into how we got the calorie so wrong – and pretty much...

  • Prognosis: Misconception

    Introducing: Losing It

    Jul 2, 20222 minS8

    For much of human history, we’ve turned to diets to lose weight and improve our health. But it’s mostly been in vain. Because no matter how much the number on the scale drops, chances are the weight will come back...

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