Episode #1
How Brand Strategy & Pricing Actually Work | Richie Meldrum
Aug 9, 20261h 28mS1
<p>Independent Brand Consultant Richie Meldrum (Bare Brand Strat) joins Mark E Brown (Head of Process Events APAC and Creative Director at Sentius Creative) to talk about brand strategy as a follow-on from the live event Process Melbourne 001.We get into his definition of brand, why he only ever presents one line, and how he prices his projects.Additionally, we cover his thoughts on brand research, why you don't have to be different, working with clients, and becoming the head of a project, not the hands.⭐Chapters0:00 — Cold open 0:59 — Who is Richie Meldrum 1:21 — What brand strategy actually is 4:30 — Presenting strategy (and ditchi...
