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In a world where every price tag tells a story, Lucas and Luna examine the strategies behind the numbers. From dynamic pricing algorithms to psychological thresholds, they dissect how companies like Apple, Southwest Airlines, and Netflix set prices that maximize margins without alienating customers. Why does a $1,000 iPhone sell while a $700 Android struggles? How do luxury brands maintain exclusivity while expanding revenue? Lucas, with his journalist's eye for case studies, traces the evolution of pricing models—from cost-plus to value-based to subscription—while Luna, the engaged interlocutor, challenges assumptions about consumer behavior and competitive response. Each episode centers on a specific industry or company, unpacking the trade-offs between volume and premium, short-term gains and long-term loyalty. Listeners will walk away with a deeper understanding of the forces that determine what we pay and why—and a sharper eye for the pricing strategies that surround them every day.
Unknown Host hosts Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers.
Lucas and Luna unpack the mechanics of dynamic pricing far beyond Uber and airlines. They examine how Wendy's 2025 surge-pricing test backfired, why Disney leans into surge pricing for park tickets, and how major concert
In this episode of Pricing Power Podcast, Lucas and Luna unpack how Patagonia built a premium pricing strategy around brand purpose—not cost-plus. They trace the company's pivot after the 2011 Black Friday ad campaign th
Episode 32 of Pricing Power Podcast explores how Leica Camera AG maintained premium pricing through the rise of smartphones and mirrorless cameras. Lucas and Luna break down the specific numbers: Leica's 45 percent gross
Lucas and Luna examine how Porsche has priced the 911 over six decades, using a single iconic model line to sustain premium positioning, manage scarcity, and engineer an upward price trajectory. They break down the 1964
Amazon doesn't win by being the cheapest — it wins by making competitors irrelevant. This episode of Pricing Power Podcast with Fexingo digs into the exact mechanism: the 'buy box' algorithm, the invisible price floor, a
In this episode of Pricing Power Podcast on Fexingo, Lucas and Luna break down how airlines unbundled airfare into a menu of add-on fees — and why that strategy spread from budget carriers to the big three. They trace th
In this episode of Pricing Power Podcast, Lucas and Luna examine how American Express maintains the highest merchant discount rates in payments—roughly 2.5 to 3.5 percent versus Visa's 1.5 to 2 percent. They trace Amex's
On this episode of Pricing Power, Lucas and Luna break down how major sports venues and event operators switched from static menu boards to dynamic pricing for hot dogs, beer, and popcorn. They examine the 2024–2025 roll
In this episode of Pricing Power Podcast, Lucas and Luna unpack the unique pricing strategy behind Costco's warehouse model. They explore how the retailer's famously low markups — capped at 14 percent on Kirkland Signatu
In this episode of Pricing Power, Lucas and Luna examine how Netflix navigated the 2022 subscriber crisis and emerged with a stronger pricing model. They break down the three specific moves: the ad-supported tier at $6.9
Remember when direct-to-consumer brands like Warby Parker and Allbirds promised better products at lower prices by cutting out the middleman? In this episode, Lucas and Luna unpack how the DTC pricing strategy — once a d
Episode 23 of Pricing Power. Lucas and Luna explore how the booming resale market is forcing brands to rethink their pricing strategies from the ground up. They drill into the specific case of Rolex's Certified Pre-Owned
Lucas and Luna examine how CarMax turned 'no-haggle' pricing from a risky bet into a durable competitive advantage in the used-car market. They trace the company's founding insight — that most people hate haggling more t
This episode examines how Trader Joe's uses a narrow product line, private-label dominance, and efficient store design to maintain pricing power in the grocery industry. Lucas and Luna break down the 'three product tiers
In episode 20 of Pricing Power Podcast, Lucas and Luna examine Starbucks's 2025-2026 pricing strategy: how the coffee giant raised prices 8% across most of its US menu while same-store sales actually grew 2% in the most
In this episode of Pricing Power Podcast, Lucas and Luna dive into the pricing strategy behind Disney's theme parks. They explore how Disney uses a decoupling model — charging separately for park entry, Lightning Lane ac
In 2008, Harley-Davidson faced a near-death experience: sales crashed 23 percent as its core customer — aging baby boomers — stopped buying $20,000 motorcycles during the financial crisis. The company's loan unit lost $1
In 2007, Apple launched the iPhone at $499 and $599—prices that seemed absurd for a phone. But the pricing wasn't about the hardware; it was a strategic move to own the premium tier and reshape the entire mobile industry
In this episode, we look at how IKEA kept the Billy bookcase price nearly flat for decades while still maintaining healthy margins. Lucas and Luna break down the engineering and supply chain tricks that allowed IKEA to a
Nintendo is one of the few companies that can charge $60 for a five-year-old game and still sell millions. In this episode, Lucas and Luna examine the specific mechanics behind Nintendo's scarcity-based pricing strategy—
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Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers regularly covers Business. It sits in the Business category.
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Episodes of Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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