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Hosted by Fexingo · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
In a world where every price tag tells a story, Lucas and Luna examine the strategies behind the numbers. From dynamic pricing algorithms to psychological thresholds, they dissect how companies like Apple, Southwest Airlines, and Netflix set prices that maximize margins without alienating customers. Why does a $1,000 iPhone sell while a $700 Android struggles? How do luxury brands maintain exclusivity while expanding revenue? Lucas, with his journalist's eye for case studies, traces the evolution of pricing models—from cost-plus to value-based to subscription—while Luna, the engaged interlocutor, challenges assumptions about consumer behavior and competitive response. Each episode centers on a specific industry or company, unpacking the trade-offs between volume and premium, short-term gains and long-term loyalty. Listeners will walk away with a deeper understanding of the forces that determine what we pay and why—and a sharper eye for the pricing strategies that surround them every da
Fexingo hosts Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers, a business show with 107 episodes published.
In early 2024, Wendy’s mentioned 'dynamic pricing' on an earnings call, and the internet lost it. Customers imagined paying more for a Frosty at lunch rush, and within days the company had to publicly promise it would ne
In this episode of Pricing Power, Lucas and Luna unpack how Starbucks sets prices for its coffee — from the $2.75 tall drip to the $7.50 venti Frappuccino. They walk through the three pillars of Starbucks' pricing strate
Episode 131 of Pricing Power Podcast explores how Airbnb shifted from a flat-rate recommendation to a dynamic pricing algorithm that changed how hosts set nightly rates. Lucas and Luna walk through the 2015 introduction
In this episode, Lucas and Luna break down Zara's pricing strategy, which relies not on seasonal trends but on a relentless two-week supply chain. They explore how Inditex keeps prices low by avoiding markdowns, using re
Episode 129 of Pricing Power Podcast explores ALDI's unique approach to pricing—how the German discounter uses a lean product mix, private-label dominance, and the 'treasure hunt' model to undercut competitors while keep
In 2016, Mylan faced a national firestorm over the EpiPen's price, which had risen from about $100 in 2007 to $608 by 2016. This episode examines why the company raised prices so aggressively, how a single product's pric
In this episode of Pricing Power Podcast, Lucas and Luna examine how SpaceX fundamentally rewrote the economics of space launch. They break down the sticker price of a Falcon 9 — about $67 million for a commercial launch
Episode 126 dives into the pricing strategy behind Novo Nordisk's GLP-1 drugs Ozempic and Wegovy. How does a company set the price for a drug that patients may take for decades? Lucas and Luna explore the high list price
In early 2024, Hertz announced it was selling off roughly 20,000 electric vehicles from its rental fleet — about a third of its EV holdings — and reinvesting the proceeds into gasoline cars. The decision was a stunning r
In this episode of Pricing Power Podcast, Lucas and Luna break down Adobe's pricing strategy for Creative Cloud. They examine how Adobe shifted from selling $2,000 perpetual licenses to a $52.99 per month subscription mo
In this episode, Lucas and Luna explore Porsche's pricing strategy for the 911 across model generations. They break down how Porsche uses incremental improvements, option packages, and heritage branding to command premiu
Nintendo has never competed on specs. While Sony and Microsoft sell consoles at a loss, Nintendo consistently turns a profit on hardware from day one. This episode unpacks how the company uses deliberate scarcity, compon
Lucas and Luna explore how LVMH—the world's largest luxury conglomerate—prices products across its 75 brands, from Louis Vuitton to Sephora. They break down the specific strategy behind the 2023 price increases: roughly
Lucas and Luna examine Ferrari's pricing strategy, which hinges on scarcity and brand heritage rather than production volume. The episode zooms in on Ferrari's 2023 decision to limit production to fewer than 14,000 cars
Netflix charges very different prices in different countries — a standard plan costs about $15.50 in the US but roughly $4 in Turkey and $7 in Brazil. This isn't random local pricing; it's a deliberate price discriminati
Episode 118 of Pricing Power Podcast examines how Sweetgreen, the fast-casual salad chain, prices its bowls to balance premium ingredients, operational complexity, and customer willingness to pay. Lucas and Luna break do
Episode 117 of Pricing Power dives into Spotify's dual-pricing strategy: how it balances free ad-supported tiers against premium subscriptions while keeping artists, labels, and listeners in the same ecosystem. Lucas bre
In episode 116 of Pricing Power Podcast, Lucas and Luna break down how Disney parks charge a premium even as attendance fluctuates. With the opening of the Zootopia-themed land at Shanghai Disneyland in December 2023 and
In Episode 115 of Pricing Power, Lucas and Luna break down Netflix's pricing strategy and how it has evolved from a single DVD plan to a multi-tier global subscription model. They focus on the 2022 launch of the $6.99 ad
In this episode of Pricing Power, Lucas and Luna drill into SiriusXM's unique pricing model that mixes a free ad-supported tier, paid subscriptions, and relentless retention tactics. They break down how the company uses
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Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers is hosted by Fexingo. The show is categorised under business and has published 107 episodes.
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers has published 107 episodes.
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers regularly covers business. It sits in the business category.
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Episodes of Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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