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Hosted by Unknown Host · 🇺🇸 US · EN
Established thought leaders with verified media credentials.
The Price Power Podcast is for all things growth, retention, and monetization for subscription mobile apps. We talk with amazing leaders in the industry to help share their knowledge with you. Hosted by Jacob Rushfinn, CEO of Botsi.
Unknown Host hosts Price Power.
Michal, product growth lead at Applica, explains why moving a paywall to the point of peak anticipation beat waiting for the aha moment, how trial length changes trial starts rather than trial conversion, and why the sam
Opal rebuilt their onboarding to work like a chat thread instead of a quiz, and Jacob walks through the whole thing screen by screen. The rock you crack open on the first tap, the sign-in question that replaced the sign-
Andrey Shakhtin, founder and CEO of FunnelFox, explains why web subscriptions convert and monetize better than the app store, how to stand up a minimum viable web-to-app test, and the payment risks that can freeze your r
Cristian Rotari, Monetization Lead at Zing Coach, explains why hybrid monetization is more than bolting ads onto a subscription app, how to layer in-app purchases, affiliates, physical products and partnerships without c
12 guests. 16 clips. One hour of the most tactical advice from the past six months of the Price Power Podcast. This is a best-of episode — no fluff, just the insights that stuck with me the most from conversations with w
Alice Muir, independent subscription consultant who's worked with Headspace, VSCO, Adobe, SoundCloud, and MyFitnessPal, explains why "higher engagement equals lower profit" is the new reality for AI apps, how to use stra
Shumel Lais, co-founder of Day30 and previously founded Appsumer (acquired by InMobi), explains why most subscription apps feed ad platforms the wrong goal, how precision and recall reshape signal selection, and what a r
Daphne Tideman, growth advisor and consultant for subscription apps, explains why most retention problems are actually activation problems, how to distinguish vanity activation metrics from ones that predict real retenti
Dan Layfield, author of Subscription Index and former product lead at Codecademy and Uber Eats, explains why churn is the silent ceiling on subscription growth, how to diagnose which type of churn is killing your busines
Michal Parizek, pricing and growth lead at Mojo, explains how to predict long-term revenue from short-term price test data, why Apple's automatic regional pricing is wrong for most apps, and how to sequence pricing, pack
Sasha, founder of Anticipate (a mental health app), explains why she accepted an overly broad problem statement during validation, how she used Reforge's product-market fit narrative framework to test hypotheses without
Xavier, CEO and co-founder of Ramdam, breaks down how subscription apps can scale creator ads on TikTok and Meta, why volume beats perfection in UGC testing, and where AI-generated video actually makes sense (and where i
Marcus Burke, Meta Ads consultant, explains why blended CPA is misleading, how creative format determines your audience targeting, and what signal engineering means for subscription apps in an AI-driven ad landscape. Mar
Shamanth Rao, founder of Rocketship HQ, explains why subscription economics fundamentally differ from free-to-play, why early ROAS signals are structurally misleading, and why LTV without context means nothing. Drawing f
- PricePowerPodcast.com - AI Pricing for your app: Botsi.com Ekaterina Gamsriegler (ex-Mimo, Amplitude Product50’s Top Growth Product Leader) breaks down why most growth teams struggle not because of a lack of ideas — bu
Lucas Moscon, one of the most technically knowledgeable people in mobile attribution, breaks down how post-ATT measurement really works, why most marketers are using outdated mental models, and how to build a modern, res
Barbara Galiza (HER, Microsoft, WeTransfer, Mollie) breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right signals into Meta and Google to improve ROAS. She sha
Jakub (HER, Mapy) shares how he rebuilt a subscription app’s MarTech stack from near-zero after joining MAPY (hiking & biking maps): picking an MMP, adding revenue infra, standing up in-app messaging/“HTML onboarding,” a
Ashley Black, founder of Candid Consulting and former longtime Googler, breaks down how (and when) subscription apps should switch Google App Campaigns from CPA to tROAS, the pitfalls that stall performance, and how to f
Anthony Scarpaci, former Global VP of Growth at Acorns and senior leader at NerdWallet, Betterment, and Blue Apron, joins Jacob Rushfinn (CEO of Botsi) to break down how to build a referral program that performs. He shar
Ashley Black
Candid Consulting
2 appearances on this show
Barbara Galiza
Growth and Marketing Analytics Consultant · FixMyTracking
2 appearances on this show
Shumel Lais
Day30
1 appearance on this show
Sasha
Anticipate
1 appearance on this show
Xavier de Baillenx
Ramdam
1 appearance on this show
Marcus Burke
Meta
1 appearance on this show
Shamanth Rao
Rocketship HQ
1 appearance on this show
Gabe Kwakyi
Lingvano
1 appearance on this show
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Price Power is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 0 episodes.
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