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Pretty Hard

Hosted by Erika Geraerts · arts · EN-US · 56 episodes

Audience: 4

About this Podcast:

Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

31%

Guest openness

Selective

80/100
Required Score

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Questions about Pretty Hard

What is Pretty Hard about?

Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age.

Who hosts Pretty Hard?

Pretty Hard is hosted by Erika Geraerts. The show has published 56 episodes to date.

What has Pretty Hard covered recently?

Recent episodes include "Episode 58: Erika Geraerts and Poppy King. Live in conversation." (11 October 2026, 64 minutes), "Episode 56: Thoughtful. Rosie Popa's Relationship to Beauty." (13 September 2026, 65 minutes), and "Episode 55: Good. Lucianne Tonti's Relationship to Beauty." (2 August 2026, 58 minutes).

How often does Pretty Hard publish?

Pretty Hard publishes roughly every two weeks, with episodes averaging 57 minutes across 56 episodes.

How hard is it to get booked on Pretty Hard?

Booking probability for Pretty Hard is 31%, and the host is rated Selective on guests. Pretty Hard requires a Pod Score of 80 or higher. Pretty Hard's contact route on record: public web form.

Who should pitch Pretty Hard?

The strongest fits for Pretty Hard are Soaps, Cleaners & Cosmetics and Marketing, Advertising & PR. Pretty Hard has an arts audience.

About the host

Erika Geraerts hosts Pretty Hard, an arts show with 56 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #58

    Episode 58: Erika Geraerts and Poppy King. Live in conversation.

    Oct 11, 20261h 4mS8

    This episode is with one of beauty's true pioneers, Poppy King. With over 30 years shaping the global beauty industry, Poppy has seen trends come and go, built iconic brands, and challenged the status quo. In this...

  • Episode #56

    Episode 56: Thoughtful. Rosie Popa's Relationship to Beauty.

    Sep 13, 20261h 5mS8

    After a 15-year rowing career, Rosie Popa retired as an Olympic Champion and Olympic Record Holder following the Tokyo 2020 Olympic Games. She quickly transitioned into the corporate world, where deeper questions about...

  • Pretty Hard

    Episode 55: Good. Lucianne Tonti's Relationship to Beauty.

    Aug 2, 202658 min

    Fashion journalist and author Lucianne Tonti has spent years examining the stories our clothes tell about us—and the systems that shape the industry from which we buy from every day. Having recently published her latest...

  • Episode #54

    Episode 54: Mindful. Mukti's Relationship to Beauty.

    Jul 21, 202651 minS8

    Mukti is a pioneer of Australia’s natural beauty movement and founder of Mukti Organics, blending science and sustainability to redefine conscious skincare. She’s also the author of Truth in Beauty, a book I continually...

  • Episode #52

    Episode 52: Surrendered. Alison Rice’s Relationship to Beauty.

    May 27, 20261h 25mS8

    <p>Alison Rice is a journalist, podcast host and founder of Offline, a platform exploring conscious careers, purpose and what it really means to succeed. I had been wanting to chat with Alison for years and we finally...

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  • Episode #52

    Episode 52: Surrendered. Alison Rice’s Relationship to Beauty.

    May 27, 20261h 25mS8

    Alison Rice is a journalist, podcast host and founder of Offline , a platform exploring conscious careers, purpose and what it really means to succeed. I had been wanting to chat with Alison for years and we finally...

  • Episode #51

    Episode 51: Pain. Alicia Millan’s Relationship to Beauty.

    May 25, 202648 minS8

    <p>Alicia Millan is the founder of Melbourne jewellery brand, Aletheia and Phos, who just announced that after 13 years in business, she is closing their doors, and preparing for her new chapter in life, whatever that...

  • Episode #51

    Episode 51: Pain. Alicia Millan’s Relationship to Beauty.

    May 25, 202648 minS8

    Alicia Millan is the founder of Melbourne jewellery brand, Aletheia and Phos, who just announced that after 13 years in business, she is closing their doors, and preparing for her new chapter in life, whatever that will...

  • Episode #50

    Episode 50: Layered. Hilary Holmes' Relationship to Beauty.

    May 18, 20261h 3mS8

    <p>Hilary Holmes is a makeup artist and the founder of Holme Beauty, known for challenging traditional beauty standards and redefining makeup as a tool for education, confidence, and self-acceptance rather than...

  • Episode #50

    Episode 50: Layered. Hilary Holmes' Relationship to Beauty.

    May 18, 20261h 3mS8

    Hilary Holmes is a makeup artist and the founder of Holme Beauty, known for challenging traditional beauty standards and redefining makeup as a tool for education, confidence, and self-acceptance rather than correction...

  • Episode #49

    Episode 49: Intuitive. Laura Roscioli's Relationship to Beauty.

    Mar 23, 202653 minS8

    <p>Laura Roscioli is a Melbourne-based writer, sex columnist, and cultural commentator whose work unpacking love, desire, identity and modern relationships has resonated with audiences around the world. From her early...

  • Episode #49

    Episode 49: Intuitive. Laura Roscioli's Relationship to Beauty.

    Mar 23, 202653 minS8

    Laura Roscioli is a Melbourne-based writer, sex columnist, and cultural commentator whose work unpacking love, desire, identity and modern relationships has resonated with audiences around the world. From her early days...

  • Episode #48

    Episode 48: How to simplify your relationship to beauty. Reflections from Laura Roscioli, Erin Deering, Lesley Hunter and Kayla Moon.

    Dec 30, 202541 minS7

    A different kind of podcast episode as we head into a new year. Particularly transitioning from this year of the snake to the next year of the horse, something at Fluff we are resonating with, many of us can feel like...

  • Episode #48

    Episode 48: How to simplify your relationship to beauty. Reflections from Laura Roscioli, Erin Deering, Lesley Hunter and Kayla Moon.

    Dec 30, 202541 minS7

    <p>A different kind of podcast episode as we head into a new year. </p><p>Particularly transitioning from this year of the snake to the next year of the horse, something at Fluff we are resonating with, many of us can...

  • Episode #47

    Episode 47: Tough to Comfortable. Ross Howse's Relationship to Beauty.

    Oct 14, 202551 minS7

    Ross Howse is a Melbourne-based creator best known for Bangin’ Sangas , where he critiques and celebrates sandwich culture in Australia. Howse has publicly shared his journey through mental health, addiction, and...

  • Episode #47

    Episode 47: Tough to Comfortable. Ross Howse's Relationship to Beauty.

    Oct 14, 202551 minS7

    <p>Ross Howse is a Melbourne-based creator best known for <b>Bangin’ Sangas</b>, where he critiques and celebrates sandwich culture in Australia.</p><p>Howse has publicly shared his journey through mental health...

  • Episode #46

    Episode 46: Layered. Joy Ben Hur's Relationship to Beauty.

    Oct 1, 202556 minS7

    Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel Joyish at 14 years old, as a space to share fashion, lifestyle, art and personal...

  • Episode #46

    Episode 46: Layered. Joy Ben Hur's Relationship to Beauty.

    Oct 1, 202556 minS7

    <p>Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel <b>Joyish</b> at 14 years old, as a space to share fashion, lifestyle, art and...

  • Episode #45

    Episode 45: Constantly in Flux. Chantel Horvat's Relationship to Beauty

    Sep 29, 202549 minS7

    Chantel Horvat is an Australian basketballer who studied at UCLA over a five-year collegiate career before launching her professional journey across the U.S., Europe, and home in Australia. She’s represented the Opals...

  • Episode #45

    Episode 45: Constantly in Flux. Chantel Horvat's Relationship to Beauty

    Sep 29, 202549 minS7

    <p>Chantel Horvat is an Australian basketballer who studied at UCLA over a five-year collegiate career before launching her professional journey across the U.S., Europe, and home in Australia. </p><p>She’s represented...

Guest Appearances

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