Oct 29, 20265 minS0
<p>Knowing your ads are running is not the same as knowing they're working. This episode of PPC.co tackles one of the most misunderstood fundamentals in paid search: conversion tracking — what it really measures, where...
About this Podcast:
Paid search and paid social judged on profit rather than platform dashboards. Bidding structure, account architecture, creative testing, incrementality, audience strategy, and the budget conversations that decide whether a channel survives the quarter. Every episode takes a single decision a paid media manager is weighing — consolidate campaigns or split them, trust the platform's attribution or not, kill a channel or fund it properly — and reasons it out loud. It's written for the person who has to defend the spend, not the person who read a case study about it. Five or six minutes an episode. No guest interviews, no vendor pitches. Topics include account structure and campaign consolidation, smart bidding and where it misleads, creative testing cadence, audience and exclusion strategy, incrementality and geo tests, landing page alignment, budget pacing, and defending spend to finance. Produced by PPC.co, paid search and PPC management. Full details, services and further reading at https://ppc.co
Pitch Analysis
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Contact path
Public web form
Booking probability
36%
Guest openness
Selective
80/100
Required Score
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What is PPC.co about?
Paid search and paid social judged on profit rather than platform dashboards. Bidding structure, account architecture, creative testing, incrementality, audience strategy, and the budget conversations that decide whether a channel survives the quarter.
What has PPC.co covered recently?
Recent episodes include "How To Estimate Conversions in Google Ads the Right Way" (29 October 2026, 5 minutes), "Bing Ads vs. Google Ads: Which One Actually Pays Off for Electronics?" (26 October 2026, 5 minutes), and "Google Ads vs. Facebook Ads: Choosing the Right Platform for Your Business" (22 October 2026, 5 minutes).
How often does PPC.co publish?
PPC.co publishes roughly a few times a week, with episodes averaging 5 minutes.
How hard is it to get booked on PPC.co?
Booking probability for PPC.co is 36%, and the host is rated Selective on guests. PPC.co requires a Pod Score of 80 or higher. PPC.co's contact route on record: public web form.
Who should pitch PPC.co?
The strongest fits for PPC.co are Marketing, Advertising & PR. PPC.co has a business audience.
About the host
PPC.co is a business podcast.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 26, 20265 minS0
<p>Choosing between Google Ads and Bing Ads isn't just a question of audience size — for electronics and gadget brands, it can be the difference between a profitable campaign and one that quietly bleeds budget. This...
- Oct 22, 20265 minS0
<p>Choosing between Google Ads and Facebook Ads isn't just a budget question — it's a strategic one that hinges on where your customers are in their buying journey. This episode of PPC.co unpacks the fundamental...
- Oct 19, 20265 minS0
<p>Wasted ad spend is rarely the result of bad creative or broken targeting — it's often the result of telling Google what you want to show up for without ever telling it what to exclude. This episode of the PPC.co...
- Oct 15, 20265 minS0
<p>Click-through rate is one of the most watched metrics in paid search — and one of the most misread. This episode of the PPC.co podcast unpacks the full picture behind CTR benchmarks in Google Ads, drawing on the...
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- Oct 12, 20265 minS0
<p>Keyword cannibalization is one of the most common — and most overlooked — problems in paid search. When multiple campaigns within the same account compete for the same queries, locations, or clicks, performance...
- Oct 8, 20265 minS0
<p>Even the most carefully built Google Ads campaigns leave gaps — searches from real buyers that never trigger a single keyword. Dynamic Search Ads (DSAs) are designed to close those gaps automatically, using your own...
- Oct 5, 20265 minS0
<p>Figuring out what to pay a PPC agency is one of the most common — and most consequential — decisions a business owner faces before outsourcing paid search. Yet most conversations jump straight to comparing quotes...
- Oct 1, 20265 minS0
<p>Renewal season has a way of exposing bad contracts. Whether you inherited a percent-of-spend arrangement nobody has revisited or a flat retainer that no longer reflects what the agency actually does, the pricing...
- Sep 28, 20265 minS0
<p>Most Google Ads managers obsess over headlines and descriptions, but the display URL — that small line of text sitting just below the ad copy — quietly influences Quality Score, ad placement, and cost-per-click every...
- Sep 24, 20265 minS0
<p>AI-powered PPC reporting just got a lot more practical. Google's open-source Model Context Protocol server for the Google Ads API lets large language models query live account data directly — no middleware, no stale...
- Sep 21, 20264 minS0
<p>Seasonality is one of the most predictable forces in paid advertising, yet most advertisers respond to it the same way: cut the budget, go quiet, and wait. This episode of PPC.co challenges that instinct head-on...
- Sep 17, 20265 minS0
<p>Referrals and networking are slow burns. For financial advisors, RIAs, and CFPs who want to reach prospects at the precise moment they're searching for help, pay-per-click advertising offers a faster, more measurable...
- Sep 15, 20265 minS0
<p>Pay-per-click advertising isn't just another line item in a law firm's marketing budget — it's often the difference between a full caseload and an empty waiting room. This episode of PPC.co unpacks the strategic...
- Sep 11, 20265 minS0
<p>Most PPC advertisers have a rough sense of who they're competing against — but a rough sense isn't a strategy. This episode of the PPC.co podcast digs into the full framework laid out in the definitive guide to PPC...
- Sep 9, 20265 minS0
<p>The gap between a site visit and a sale is where most paid search budgets quietly bleed out. In this episode of PPC.co, the team digs into why remarketing is one of the most underutilized tools in digital advertising...
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