Oct 19, 202625 min
Posting more content doesn’t automatically build more authority. Without the right strategy, it can actually make your brand more confusing. In this episode of Building Authority , Claire Bahn and Gordon Gooch break...
About this Podcast:
Have you ever wondered why certain people in your industry seem to attract all the attention — from media interviews to speaking opportunities — while others with equal talent stay under the radar? On this podcast, Claire Bahn, renowned personal brand strategist and CEO of the Claire Bahn Group, reveals the strategies behind building powerful visibility and lasting influence. Claire shares actionable insights to help you position yourself as the go-to expert in your field — and features candid conversations with top industry leaders who’ve built standout reputations that open doors to press, partnerships, and purpose-driven success. Each episode dives into themes like: • Becoming a thought leader and recognized authority in your space • Using your personal brand to accelerate your career or business growth • Positioning yourself for high-value opportunities — jobs, promotions, and speaking engagements • Leveraging your visibility to positively impact your industry and community • How a leader’s personal brand shapes their company’s success Our audience includes ambitious founders, executives, and professionals who want real, actionable strategies for building a brand that commands attention and creates opportunity. You’re being invited because of the exceptional visibility and reputation you’ve built in your industry. Together, we’ll explore the defining moments, lessons, and mindset shifts that helped you build influence — in a free-flowing, conversational format that highlights your authentic story and insights.
Pitch Analysis
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Contact path
Verified email
Booking probability
42%
Guest openness
Selective
80/100
Required Score
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What is Building Authority about?
Have you ever wondered why certain people in your industry seem to attract all the attention, from media interviews to speaking opportunities, while others with equal talent stay under the radar? On this podcast, Claire Bahn, renowned personal brand strategist and CEO of the Claire Bahn Group, reveals the strategies behind building powerful visibility and lasting influence.
What has Building Authority covered recently?
Recent episodes include "Building Authority: The Biggest Authority Mistakes Business Owners Make" (19 October 2026, 25 minutes), "Building Authority: How Authority Reduces Buyer Uncertainty" (5 October 2026, 30 minutes), and "Building Authority: Being Seen vs. Being Trusted" (21 September 2026, 28 minutes).
How often does Building Authority publish?
Building Authority publishes roughly every two weeks, with episodes averaging 31 minutes across 102 episodes.
How hard is it to get booked on Building Authority?
Booking probability for Building Authority is 42%, and the host is rated Selective on guests. Building Authority requires a Pod Score of 80 or higher. Building Authority's contact route on record: verified email.
Who should pitch Building Authority?
The strongest fits for Building Authority are Marketing, Advertising & PR and Business & Management Consulting. Building Authority has a business audience.
About the host
Building Authority is a business podcast with 102 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 5, 202630 minA buyer’s journey isn’t a straight line. People rarely move directly from an ad to a landing page to a sale. Buyers have more opportunities than ever to research and compare. They can hone in on their specific problem...
Episode #100
Building Authority: Being Seen vs. Being Trusted
Sep 21, 202628 minBeing recognized is valuable, but being trusted is what creates opportunity. In this episode of Building Authority, Claire Bahn and Gordon Gooch discuss the difference between visibility and credibility, and why simply...
Sep 8, 202622 minSlow growth means you need more leads, right? But what if your real problem isn't demand? What if the people already finding your business simply don’t build enough trust to buy from you? Now we have a different...
Jun 3, 202627 minThis episode of the Powerful Personal Brand Podcast was inspired by a PR horror story. After seeing a discussion about a startup that spent heavily on PR and had nothing to show for it, my co-founder, Gordon Gooch, and...
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Episode #97
Why CEOs Need Talent Agents
Apr 22, 202628 minMost CEOs are visible, but that doesn’t mean they build trust, authority, or real market influence. In this episode of the Powerful Personal Brand Podcast , I explain why executive branding is an important lever for...
Apr 15, 202634 minGreat leadership isn’t just about experience or expertise. It’s about how you build trust, how you communicate your perspective, and how you show up in a way people actually believe. In this episode, I’m joined by...
Apr 1, 202629 minPeople want to build a personal brand, they want to be known, they want more visibility, but they don’t want to be an influencer. And they think those two things are the same. They’re not. In this episode of the...
Episode #94
The Value of Original Thinking in the AI Era
Mar 25, 202634 minAI can support your content process. It can’t replace your perspective. In this episode of the Powerful Personal Brand Podcast, I’m joined by Claire Bahn Group co-founder Gordon Gooch to discuss why thought leadership...
Mar 18, 202633 minExecutive visibility is no longer optional. It’s an integral part of how trust, credibility, and leadership are evaluated. In this episode of the Powerful Personal Brand Podcast , I’m joined by Claire Bahn Group...
Mar 11, 202627 minFor a long time, founders could rely on a strong company brand and traditional media to build visibility. But the formula has changed. In this episode of the Powerful Personal Brand Podcast , I sit down with jewelry PR...
Mar 4, 202637 minPersonal branding is not about self-promotion. It is about having the courage to be seen. I’m Claire Bahn, host of the Powerful Personal Brand Podcast , and in this episode, I sit down with Greg Brewer, award-winning...
Episode #90
The 3 C’s of Trust in Personal Branding
Feb 25, 202627 minPersonal branding isn’t about being perfect. It’s about being trusted and delivering real results. In this episode of the Powerful Personal Brand Podcast , I sit down with Tim Berney, CEO of VI Marketing and Branding...
Feb 18, 202632 minIf no one notices you, your personal brand can’t do its job. In this episode of the Powerful Personal Brand Podcast, I’m joined by Jacques Spitzer, a four-time Emmy Award–winning creative entrepreneur and founder of...
Feb 11, 202632 minPersonal branding isn’t just for celebrities or influencers anymore. It’s quickly becoming a must-have for anyone who wants long-term career relevance and opportunity. In this episode of the Powerful Personal Brand...
Episode #87
How to Build an Authentic Personal Brand
Feb 4, 202638 minYour personal brand is already in motion, whether you’re shaping it on purpose or not. In this episode of the Powerful Personal Brand Podcast, I sit down with Kat Jones, an award-winning communications leader and...
Jan 28, 202634 minWhat if personal branding is not about being louder, but being clearer? In this episode of The Powerful Personal Brand Podcast , I’m joined by branding expert and author Allen Adamson to break down why storytelling, not...
Jan 21, 202642 minIn this episode of The Powerful Personal Brand Podcast, I’m joined by Jackie Coffey, a real estate investor, educator, and author of How Not to Flip a House , to talk about why being yourself loudly is one of the most...
Jan 14, 202632 minPersonal branding in sports is often reduced to NIL deals and monetization. This conversation goes deeper. In this episode of the Powerful Personal Brand Podcast, I’m joined by Dr. Nataliya Bredikhina, a sports...
Jan 7, 202636 minAthletes have personal brands, whether they invest in them or not. In this episode of the Powerful Personal Brand Podcast, I’m joined by Tim Hayden, an entrepreneur, investor, and sports business leader, to unpack why...
Recent guests
Recent guests on Building Authority. Study who booked and why before you pitch.
S
Sarah Boyd
certified personal trainer, nutrition and lifestyle coach, women's health coach, author of The Habit Revolution, Clay County Sheriff's Office
G
Greg Brewer
award-winning winemaker, Alabama Forestry Commission
A
Allen Adamson
Co-Founder and Managing Partner, Metaforce
L
Lia Garvin
team operations expert, TEDx speaker, bestselling author of The New Manager Playbook, workplace strategist and organizational effectiveness consultant
Best industries to pitch Building Authority for
PitchCentric classifies Building Authority under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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