
Episode #5
How to tell a great story for your construction or mining business
How do you tell a story in construction and mining that actually resonates? In this episode, Mack Plovie from EarthMovers Media breaks down the art and strategy of jobsite storytelling. He explains why audiences care more about people, family legacies, and real-world projects than raw equipment specs. He outlines a step-by-step content strategy: starting with an anchor long-form YouTube video, stripping out vertical shorts for social media, and repurposing field notes for magazine articles.

