Podcasting By The Numbers

Today, Audiencelift launches Preferred Apps & Players, giving podcasters real control over where their audiences grow. Listeners discover shows across 50,000 premium publishers and pick exactly where to listen—Apple...

This episode covers three major shifts in podcasting. First, Caloroga Media unveils Linnet, a browser‑based AI studio that handles scripting, recording, editing, mixing, artwork, video, and publishing in one place—built...

This episode looks at three stories shaping the podcast landscape right now. First, Bobby Bones marks ten years of The BobbyCast, a show that’s grown from a passion project into a multi‑platform force — now pulling in...

This episode brings together three big stories shaping the podcast world right now. First, Audacity v4 has landed with a major redesign — a cleaner interface, customizable workspaces, new clip‑editing tools, expanded...

This episode zooms out to the real tension in the creator economy — not content, not algorithms, but the disconnect between creators, audiences, and advertisers. Each group thinks they’re listening, but they’re...

Part 4 cuts through one of podcasting’s biggest myths: the idea that the medium skews male. It doesn’t. Across markets, gender is nearly balanced — and the real story lives in the deviations. France and the UK lean more...

Gen Z matters — just not in the oversimplified way advertisers keep assuming. New data shows Gen Z’s podcast behavior is intensely market‑specific: Sports dominates 18–24s in France, Comedy leads in the UK and...

Part 2 digs into who’s actually listening to podcasts — and spoiler, it’s not just Millennials. Sure, 25–34 is the biggest group across major markets, but the full picture shows real spread: Gen X, Gen Z, Boomers, even...

We start with the creator blind spot — the fact that 27% of podcasters don’t listen to other shows in their niche. Some avoid influence on purpose. Others get swallowed by production. Either way, it shapes how they...

Audacy is quietly shutting down Creator Lab on November 1 — the hosting and monetization platform it rebranded from Podcorn after a $22.5M acquisition. Despite a splashy 2025 relaunch and YouTube integration this...

Quince is absolutely flooding podcast ads — $7.5 million in July, outspending everyone, with BetterHelp and Amazon trailing behind. Hero Bread, Accenture, and Lululemon are the surprise climbers, jumping fast in...

Podbean basically walked in waving its IAB certification like, “These numbers aren’t vibes — they’re science.” With fully standardized metrics, your downloads finally mean what you think they mean, and sponsors can stop...

Conservative podcast audiences are shifting fast heading into the 2026 election cycle. Edison Podcast Metrics shows major gains for Megyn Kelly, Shawn Ryan, and Candace — while Dan Bongino, Jordan Peterson, Ben Shapiro...

We’re digging into the plot twists shaking up the podcast world. First: YouTube’s own data reveals that video podcasts . . . aren’t being watched. Nearly half of YouTube‑first listeners are treating the platform like a...

This week in podcasting, the power plays are everywhere. Triton Digital’s Q2 Ranker shows the charts in motion — comedy dominating, news surging ahead of the midterms, and creator‑led shows climbing fast. Spotify drops...