Podcast Performance Lab

In this show we take the most effective tools from unscripted performance and behavioural psychology and apply them directly to your video and audio content. If you're building a personal brand, B2B show, or a new podcast, you know how you say things matters just as much as what you say.What to expect:Psychology of Presence: Why listeners trust some voices and tune out others (and how to fix "flat" audio).Unscripted Strategy & Exercises: How to speak naturally using tools from performing on stage & behavioural science.Solo Strategy: Best practices for solo-hosted audio & video content.Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.Work with us: https://www.stereoforest.com

Podcast Performance Lab is a business podcast hosted by Jen deHaan, with 20 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jen deHaan hosts Podcast Performance Lab, a business show with 20 episodes published.

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  Podcast Performance Lab

  10 - Stepping back from social media and pivoting to owned media - The Credibility Minute

  Jan 30, 20264 minS0

  <p>Many professionals are stepping back from social media for their businesses today. Using it to compliment instead of the main place they publish new content, resources, or marketing materials. You need to know what options exist to replace that visibility if you choose to step back like this, because people still need to find you!</p><p>In this micro-episode:</p>The role of email newsletters in professional services marketingWhy search traffic indicates higher intent than social media trafficHow AI and LLMs are changing SEO for us (or, are they?)<br/><p>You might find better ROI by investing...

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  Podcast Performance Lab

  9 - What Is slow marketing? A good strategy for owned media - The Credibility Minute

  Jan 29, 20265 minS0

  <p>The term "slow marketing" catches the attention of many burned-out professionals... like it did for me! This concept is, in a nutshell, taking the time to figure out your core platform and find your voice.</p><p>We find value in prioritizing quality over speed in many different parts of our lives, such as food and relationships. This approach aligns perfectly with professional services... because bigger decisions usually require time. Your clients need to make sure that you understand their specific problems before they buy or hire.</p><p>In this micro-episode:</p>Why ideas and relationships need time...

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  Podcast Performance Lab

  8 - Building your audience on "rented" platforms like social media - The Credibility Minute

  Jan 28, 20265 minS0

  <p>Business owners often see significant decreases in reach the moment a platform like Instagram changes its algorithm, and this puts you in a vulnerable position because your audience lives in someone else's space... they're in control. Anything can happen.</p><p>Platform owners change the rules whenever they have the financial incentive to do so. So owned media is where it's at.</p><p>In this micro-episode:</p>The definition of "owned media" and why you need itHow email lists and podcast RSS feeds remain independent of the technology hosting themThe compounding search value of articles compared to the...

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  Podcast Performance Lab

  7 - Escaping the social media content treadmill (and maybe burnout, too) - The Credibility Minute

  Jan 27, 20265 minS0

  <p>The endless cycle... that treadmill... of posting to social media often leads to exhaustion. We rarely discuss this burnout openly even though many professionals experience it.</p><p>And people making online content say that the shifting algorithms, the ongoing changes, is the most mentally tough part of the job. We don't have any control, or predictability, and this can really add to the cognitive load. Which is already pretty significant for many of us!</p><p>In this micro-episode:</p>Burnout among content creatorsWhy rapid algorithm changes increase your daily cognitive loadHow focusing on creativity can help sustain...

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  Podcast Performance Lab

  6 - The algorithm reality check for businesses and professionals - The Credibility Minute

  Jan 26, 20263 minS0

  <p>You spend hours writing posts and designing carousels only to see zero engagement, and this reality for a lot of us is super frustrating.</p><p>Organic reach has dropped significantly across social media platforms like Instagram and LinkedIn, because the platforms operate as advertising businesses (for them! not necessarily for us!). They prioritize content that keeps users in the app, so linking out to podcasts or newsletters doesn't work that well even if you do get the views. Your post will be suppressed if it starts to get any traction.</p><p>In this episode:</p>The shift...

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