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Podcast Advertising Playbook with Heather Osgood
Updated 11 days ago · Refreshed hourly
business

Podcast Advertising Playbook with Heather Osgood

Hosted by Heather Osgood · 🇺🇸 US · EN · 224 episodes

Where this show ranks

Episodes
224
Last ep.
12 days ago
Avg length
38m
Booking Probability™
36
Stretch.
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Estimated audience
,
Audience size not yet estimated
Listen Score
33
Niche reach.
Virality (30d)
54
Steady cadence.

Pitch Analysis

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Required Pod Score
80/ 100
Premium

Established thought leaders with verified media credentials.

Contact path
Verified email on file
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Guest openness
Not signalled recently
Best topics to pitch
business

About this podcast

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

business

About the host

Heather Osgood hosts Podcast Advertising Playbook with Heather Osgood, a business show with 224 episodes published.

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Recent episodes

Our AI reads these to draft pitches

Podcast Search Optimization and the Future of Discoverability

May 27, 202639mEp. 2240

This week on The Podcast Advertising Playbook, Heather Osgood sits down with Jennifer Han, CMO at Ausha, to explore why podcast discoverability remains one of the industry’s biggest challenges and why that may finally be

Smarter Podcast Inventory Starts Here with Frequency & Flightpath

May 13, 202643mEp. 2230

This week on The Podcast Advertising Playbook, Heather Osgood sits down with Pete Jimison, CEO of Frequency, and Sean Howard, CEO of Flightpath Software, to discuss how predictive intelligence, centralized marketplaces,

The Signals Shaping Podcast Advertising in 2026

May 6, 202637mEp. 2220

In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with the team at Magellan AI to unpack the insights behind Beyond the Buy: Smarter Podcast Advertising for 2026, a new guide exploring how dat

Building in a Regulated Space: What Kids & Family Podcasting Teaches Us About Advertising

Apr 29, 202641mEp. 2210

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jed Baker, former CEO of Starglow Media and now Head of Audio at SuperAwesome. Jed shares the story behind building Starglow into a

Inside the Mind of a Growth-Focused CMO

Apr 15, 202645mEp. 2190

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Rich Smith, Founder of Rich M Smith Growth Studio, to unpack what today’s most effective marketing leaders actually care about when

Live from SXSW: How AI Agents Are Reshaping Podcast Operations with Podstock

Apr 1, 202626mEp. 2180

In this special live episode of The Podcast Advertising Playbook, recorded at Podcast Movement Evolutions during SXSW, host Heather Osgood sits down with the team behind Podstock to explore how AI is beginning to transfo

Live from SXSW: How AI Agents Are Reshaping Podcast Operations with Podstock

Apr 1, 202627mEp. 2180

In this special live episode of The Podcast Advertising Playbook, recorded at Podcast Movement Evolutions during SXSW, host Heather Osgood sits down with the team behind Podstock to explore how AI is beginning to transfo

Beyond Downloads: Rethinking Podcast Measurement

Mar 18, 202650mEp. 2170

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jonas Woost, Co-Founder of Bumper, to explore how podcast measurement is evolving beyond traditional metrics. Jonas shares how shift

Beyond Downloads: Rethinking Podcast Measurement

Mar 18, 202649mEp. 2170

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jonas Woost, Co-Founder of Bumper, to explore how podcast measurement is evolving beyond traditional metrics. Jonas shares how shift

The Power of the Middle

Mar 4, 202632mEp. 2160

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Brian Conlan, President of DAX US, to explore how programmatic buying is reshaping the podcast advertising landscape and why mid-tie

The Power of the Middle

Mar 4, 202631mEp. 2160

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Brian Conlan, President of DAX US, to explore how programmatic buying is reshaping the podcast advertising landscape and why mid-tie

Attribution in the Age of Audio and Video

Feb 18, 202644mEp. 2150

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Bryan Barletta, Founder of Sounds Profitable, to discuss how podcast attribution has evolved and what measurement really looks like

Attribution in the Age of Audio and Video

Feb 18, 202642mEp. 2150

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Bryan Barletta, Founder of Sounds Profitable, to discuss how podcast attribution has evolved and what measurement really looks like

Is There a Place for AI-Generated Host Reads?

Feb 4, 202635mEp. 2140

On this episode of the Podcast Advertising Playbook, Heather Osgood sits down with Marty Avallone, CEO of Ekoz AI, to explore the growing conversation around AI-generated, voice-cloned host-read ads in podcast advertisin

Is There a Place for AI-Generated Host Reads?

Feb 4, 202634mEp. 2140

On this episode of the Podcast Advertising Playbook, Heather Osgood sits down with Marty Avallone, CEO of Ekoz AI, to explore the growing conversation around AI-generated, voice-cloned host-read ads in podcast advertisin

True Native Media: 10 Years of Building Trust and Scaling Podcast Advertising

Jan 14, 202628mEp. 2130

To mark 10 years of True Native Media, VP Nick Gryniewicz steps in as guest host to sit down with founder and CEO Heather Osgood for an honest conversation about what it really takes to build a company in podcast adverti

True Native Media: 10 Years of Building Trust and Scaling Podcast Advertising

Jan 14, 202626mEp. 2130

To mark 10 years of True Native Media, VP Nick Gryniewicz steps in as guest host to sit down with founder and CEO Heather Osgood for an honest conversation about what it really takes to build a company in podcast adverti

Why Focus Wins

Dec 17, 202541mEp. 2120

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), to explore how specialization, podcasting, and thoughtful marketing

Why Focus Wins

Dec 17, 202540mEp. 2120

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), to explore how specialization, podcasting, and thoughtful marketing

Guesting, Booking, and Brand Awareness, Oh My!

Dec 3, 202539mEp. 2110

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Sam Brake Guia, Co-Founder of Podwritten and host of Mics to Millions. Sam works at the center of podcast guesting, booking, and cre

Sponsors and advertisers

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Audience demographics

Age
25-54
Consumer type
Professionals & Founders

Topics covered

business

Successful pitch examples

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Best industries to pitch Podcast Advertising Playbook with Heather Osgood for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.

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Frequently asked questions

How do I pitch Podcast Advertising Playbook with Heather Osgood as a podcast guest?

Podcast Advertising Playbook with Heather Osgood has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.

Who is the host of Podcast Advertising Playbook with Heather Osgood?

Podcast Advertising Playbook with Heather Osgood is hosted by Heather Osgood. The show is categorised under business and has published 224 episodes.

How many episodes does Podcast Advertising Playbook with Heather Osgood have?

Podcast Advertising Playbook with Heather Osgood has published 224 episodes.

What topics does Podcast Advertising Playbook with Heather Osgood cover?

Podcast Advertising Playbook with Heather Osgood regularly covers business. It sits in the business category.

Is it hard to get booked on Podcast Advertising Playbook with Heather Osgood?

Podcast Advertising Playbook with Heather Osgood is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

Is Podcast Advertising Playbook with Heather Osgood currently accepting guest pitches?

Podcast Advertising Playbook with Heather Osgood hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

How long are Podcast Advertising Playbook with Heather Osgood episodes?

Episodes of Podcast Advertising Playbook with Heather Osgood average 38 minutes. a focused format where a clear narrative arc and tight preparation matter most.

What guest credentials does Podcast Advertising Playbook with Heather Osgood typically look for?

Our data rates Podcast Advertising Playbook with Heather Osgood's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 11 days ago.

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