Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.
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Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchWhere's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.
Recent episodes include "Apple Podcasts Jake Shapiro on HLS Video, Monetization, iOS 27 Updates, and the Future of Podcasting" (19 October 2026, 40 minutes), "How Mid-Tier Publishers Are Winning with Programmatic Ad Tech with Stacy Newhuis of SoundStack" (12 October 2026, 49 minutes), and "Why Brands Are Moving Beyond Keyword Blocking and Podcast Movement Takeaways with Tamara Zubatiy" (5 October 2026, 46 minutes).
PodBiz | Where's The Money In Podcasting? publishes roughly weekly, with episodes averaging 50 minutes across 66 episodes.
Booking probability for PodBiz | Where's The Money In Podcasting? is 33%, and the host is rated Selective on guests. PodBiz | Where's The Money In Podcasting? requires a Pod Score of 80 or higher. PodBiz | Where's The Money In Podcasting?'s contact route on record: verified email.
The strongest fits for PodBiz | Where's The Money In Podcasting? are Streaming & Social Media. PodBiz | Where's The Money In Podcasting? has a business audience.
PodBiz | Where's The Money In Podcasting? is a business show with 66 episodes published.
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Episode #66
How can HLS video, dynamic ad insertion, and omnichannel distribution transform podcasting—and creator revenue? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Jake Shapiro, Head of Creator...
Episode #65
Can programmatic advertising really open up new revenue streams for mid-tier publishers and independent creators? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Stacy Newhuis, Senior Vice...
Episode #64
Where is the real money in podcasting, and how can AI bring radical transparency to brand suitability? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Dr. Tamara Zubatiy, CEO and Co-Founder of...
Episode #63
How can podcasting move past guesswork to build true, privacy-first audience demographics? In this episode of PodBiz, Norma Jean Belenky speaks with Emma Raz, Director of Commercial at NumberEight, about the evolution...
Episode #62
Where is the money in podcasting really going—and how is ad measurement evolving to keep up? In this episode of PodBiz, Norma Jean Belenky and John Kiernan sit down with Matt Shapo, Senior Director of the Measurement...
Episode #61
How do you make a great podcast easier to find? Andrea De Marsi, founder and CEO of PodSEO and co-founder of Spreaker, joins PodBiz to break down one of podcasting’s longest-running challenges: discoverability. Andrea...
Episode #60
What happens when a podcast conference stops trying to be everything to everyone and starts creating the right experience for the people actually in the room? Podcast Movement is heading to New York September 17th and...
Episode #59
If advertisers already understand the value of podcasting, what needs to happen for the industry to capture a bigger share of their budgets? David Krulewich, founder and CEO of Mission Media AI, joins PodBiz to look at...
Episode #58
What separates a podcast ad campaign that drives real business results from one that simply delivers a large number of impressions? Andy Maxwell, co-founder of Earmax Media, joins PodBiz to explain why successful...
Episode #57
What does it take to build a sustainable podcast business now that the easy money has disappeared? Helen Parker, managing director and co-founder of Strange Magic, joins PodBiz to discuss what podcasting looks like as...
Episode #56
What if a podcast campaign is working but the advertiser’s measurement tools cannot see the full impact? Jim Ballas, President of Measurement at Magellan AI, joins PodBiz to discuss podcast attribution, audience data...
Episode #55
What changes when podcasters stop renting access to an audience and start building a media business they own? Ainsley Rossitto, Head of Podcasts at beehiiv, joins PodBiz to discuss audience ownership, podcast...
Episode #53
What if the most valuable podcast audience is not listening to one of the biggest shows? Podcast advertising has traditionally been driven by scale, with major brands concentrating their budgets on the largest and most...
Episode #53
In this special one-year anniversary episode of PodBiz , hosts Norma Jean Belenky and John Kiernan step away from interviewing a guest to reflect on the biggest lessons from the show's first year. Together they discuss...
Episode #52
Is programmatic advertising really just an automated machine, or does the real money in podcasting come down to relationships? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Rebecca Dalby, VP...
Episode #51
Can independent podcasters compete without millions of downloads? Liam Heffernan thinks they can, but only if they stop treating downloads as the whole story. As Founder and CEO of Mercury Podcast Network, Liam has...
Episode #46
How can a membership model transform your podcast from an unpredictable hobby into a recurring revenue stream? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Joe Fucigna, a creator membership...
Episode #45
How do podcast publishers actually know what inventory they can sell? According to Sean Howard, most of the industry historically hasn’t. In this episode of PodBiz, Sean Howard, founder and CEO of Flightpath and...
Episode #44
How do you measure the value of a podcast when the industry still can’t fully agree on what counts as a listener? Tom Webster has spent decades helping the audio industry answer exactly that question. From traditional...
Episode #43
How do you build a podcast business when your audience is highly specialized, deeply regulated, and incredibly difficult to reach? Dan Kendall has spent nearly a decade proving that small, focused podcast audiences can...
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