Hosted by Unknown Host · 🇺🇸 US · EN · 51 episodes
Established thought leaders with verified media credentials.
Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.
Unknown Host hosts PodBiz | Where's The Money In Podcasting?, a business show with 51 episodes published.
Is programmatic advertising really just an automated machine, or does the real money in podcasting come down to relationships? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Rebecca Dalby, VP o
Can independent podcasters compete without millions of downloads? Liam Heffernan thinks they can, but only if they stop treating downloads as the whole story. As Founder and CEO of Mercury Podcast Network, Liam has built
How can a membership model transform your podcast from an unpredictable hobby into a recurring revenue stream? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Joe Fucigna, a creator membership s
How do podcast publishers actually know what inventory they can sell? According to Sean Howard, most of the industry historically hasn’t. In this episode of PodBiz, Sean Howard, founder and CEO of Flightpath and co-found
How do you measure the value of a podcast when the industry still can’t fully agree on what counts as a listener? Tom Webster has spent decades helping the audio industry answer exactly that question. From traditional ra
How do you build a podcast business when your audience is highly specialized, deeply regulated, and incredibly difficult to reach? Dan Kendall has spent nearly a decade proving that small, focused podcast audiences can c
If you don’t own your audience, are you actually building a business? This week on PodBiz, Michelle Jackson, founder of Creators Getting Paid , breaks down why most creators struggle to monetize and what’s actually requi
If podcasting is growing, why is monetization still uneven and who actually captures the value? This week on PodBiz, Brendan Monaghan, CEO of Libsyn and former co-founder of Megaphone, breaks down podcasting from the pla
How do you make money from podcasting when listeners are skipping ads? Sam Sethi has spent his career at the intersection of tech and media, from Microsoft and Netscape to co-founding TechCrunch. Now, as CEO of True Fans
How do you turn a podcast into a system that actually drives revenue? Chris Stone has spent his career building audiences across legacy media and modern podcast ecosystems. From The Telegraph to the New Statesman, and no
What actually makes a podcast worth buying for advertisers? In this episode, Courtney O'Connor, Director of Podcast Media at Oxford Road, breaks down how brands actually evaluate, buy, and scale podcast campaigns. From h
What if most of the money in podcasting isn’t in podcasting at all? In this episode, we’re joined by Jeremy Enns, founder of Podcast Marketing Academy, to break down where podcast revenue really comes from, and why so ma
What does it actually take to build a media network inside a company like HubSpot? As Head of Media Partnerships at HubSpot Media Network, Carly Baker joined shortly after the acquisition of The Hustle and helped grow wh
Is podcasting focusing on the wrong metrics? For years, the business conversation around podcasts has centered on CPMs, ad fill rates, and monetization mechanics. But Rox Codes believes the bigger opportunity lies somewh
How do you reach the right audience inside a global industry? Victoria King Meyer has built a podcast that answers that question with clarity. As president of Progressio Global and host of The Chemical Show, she has crea
If advertising is a billion-dollar market, where does that leave independent creators? In this episode of PodBiz, NJ sits down with Alberto Betella, co-founder of RSS.com, for a platform-level look at where revenue actua
What if audience development doesn’t start at launch… but at concept? This week on PodBiz, we’re joined by Catrin Skaperdas, Marketing and Audience Development Director at The Podcast Guys, whose career spans Cumulus Med
Where is the money in podcasting when you’re not chasing a big network buy? This week on PodBiz, NJ sits down with Matt Cundill (AKA Captain Canada), founder of Sound Off Media, longtime radio and podcast strategist to t
This week on PodBiz, NJ sits down with Patrick Hill , Founder and CEO of Disctopia , to unpack where power, money, and influence are converging across podcasting, music, and creator platforms. Patrick brings a platform-l
What does it actually take for an independent podcast to become partner-ready? This week on PodBiz, NJ speaks with Michael Osborne about how shows move from passion projects to major media partnerships and why that trans
Tom Webster
Prof. · Sounds Profitable
1 appearance on this show
Michelle Jackson
Director of Learning · Stanford
1 appearance on this show
Sam Sethi
True Fans
1 appearance on this show
Chris Stone
agile coach, continuous improvement practitioner, creator of The Coaching Culture Club · Gun Owners of America
1 appearance on this show
Matt Cundill
host of The Sound Off Podcast · Soundoff Media Network
1 appearance on this show
Patrick Hill
Doctorate in Strategic Leadership · Disctopia
1 appearance on this show
Michael Osborne
Head of PR & Comms · Generation Anthropocene
1 appearance on this show
Danielle Desir Corbett
Grants For Creators
1 appearance on this show
Greg Wasserman
podcast industry connector, LinkedIn creator and host of Podcast Network Insights · Wellington Management
1 appearance on this show
Andreea Coscai
Marketing Manager · Tink Media
1 appearance on this show
Andrew Weiss
Weiss Hockey Talk
1 appearance on this show
Jeff Umbro
CEO of Podglomerate · The Podglomerate
1 appearance on this show
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PodBiz | Where's The Money In Podcasting? is hosted by Unknown Host. The show is categorised under business (marketing) and has published 51 episodes.
PodBiz | Where's The Money In Podcasting? has published 51 episodes.
PodBiz | Where's The Money In Podcasting? regularly covers business, marketing, careers. It sits in the business category, with a marketing focus.
PodBiz | Where's The Money In Podcasting? has solid reach (Listen Score 50/100) and a moderately competitive inbox. Strong topical relevance and a specific pitch angle will get you noticed.
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Episodes of PodBiz | Where's The Money In Podcasting? average 48 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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