Longfire

Stories worth gathering around.

Longfire is a business podcast hosted by Steve Seger, with 47 episodes on record and a Required Pod Score of 80.

Steve Seger hosts Longfire, a business show with 47 episodes published.

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  Episode #48

  #48: Jake Hounshell - From $750 in Vintage Hats to Shells Vintage

  Oct 2, 202638 min

  Jake Hounshell is the founder of Shells Vintage Hat Co., a Charlotte-based business selling vintage sports hats and original, ’90s-inspired designs. A Raleigh native and University of South Carolina graduate, Jake started buying hats to resell with $750 of graduation money in 2019. He later created his own State Snaps and city designs, leaving his sales job in 2021 to run the business full-time. I’ve followed Jake’s work since college, so it was fun to finally hear how it all came together. We talk about developing an eye for vintage, learning to manufacture his own designs, and getting hats into the hands of professional athletes. Subscribe to Longfire for more stories worth gathering around. Show links Watch Longfire on YouTube Listen on Apple Podcasts Listen on Spotify Follow Longfire on Instagram Guest links Use code SHOUTOUTSHELLS21 for 15% off your first order at Shells Vintage. Shop Shells Vintage Hat Co. Follow Shells Vintage on Instagram Follow Shells Vintage on Facebook Chapters 00:00 A Hundred Hats and One He’ll Never Sell 07:16 Starting Shells Vintage with $750 11:07 State Snaps and the Leap to Full-Time 16:08 Learning Design and Manufacturing from Scratch 18:19 Expensive Mistakes with Ads and Inventory 20:05 Warehousing, a First Hire, and a Cash Crunch 22:35 What Makes a Vintage Hat Worth Buying 25:22 A Day Running Shells Vintage 27:37 Getting His Hats onto Professional Athletes 30:26 New Designs and What Comes Next 34:25 The Mystery of Oxford, Ohio 36:26 Where to Find Shells Vintage

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  Episode #47

  #47: Sarah Calhoun - Work Pants, a Music Festival, and Small-Town Montana

  Sep 25, 202638 min

  Sarah Calhoun is the founder of Red Ants Pants, a women’s workwear company based in White Sulphur Springs, Montana. A former outdoor instructor and trail-crew leader, she launched the business in 2006 after years of working in pants that didn’t fit. She also founded the Red Ants Pants Music Festival and leads the Red Ants Pants Foundation, which supports women’s leadership and rural communities. In this conversation, Sarah traces the path from sewing backpacks to touring the country with an Airstream for pants parties and launching a music festival in a cow pasture. We talk about choosing small-town Montana, learning the business as she went, and why handing over the company’s day-to-day leadership felt like a relief. She also explains the less glamorous side of festival production: buying up toilet paper across three counties. I also learned that a lonely male llama may start pooping in a perfect circle. Subscribe to Longfire for more stories worth gathering around. Chapters: 00:00 Rapid Fire: Books, Music, and Liam Neeson 02:53 A Farm Childhood and a Few Facts About Llamas 06:03 From Trail Crews to Women’s Workwear 08:20 Learning to Build a Business From Scratch 12:01 An Old Saddle Shop in White Sulphur Springs 15:27 Loans, Manufacturing, and Mentors 19:48 Tour de Pants: Taking the Business on the Road 22:13 A Music Festival in a Cow Pasture 27:14 Making It Better, Not Bigger 28:20 Hiring a CEO and Bringing In Investors 32:57 Work Skills, Girls’ Leadership, and the Foundation 35:35 Life Behind the Shop Subscribe to Longfire for more stories worth gathering around. Show links Watch Longfire on YouTube Listen on Apple Podcasts Listen on Spotify Follow Longfire on Instagram Guest links Red Ants Pants Red Ants Pants Music Festival Red Ants Pants Foundation Red Ants Pants on Instagram The Alchemist by Paulo Coelho This House of Sky by Ivan Doig

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  Episode #46

  #46: Ron Schara: The Man Behind Minnesota Bound

  Sep 18, 202646 min

  Ron Schara is an outdoor writer, television producer, and the creator of Minnesota Bound. A former Minneapolis Tribune and Star Tribune outdoors columnist, he launched the show in 1995 with his black Lab, Raven, and later hosted ESPN’s Backroads with Ron and Raven . Before any of that, he was a music student who wanted to be the next Andy Williams. In this conversation, Ron shares how a writing professor changed his direction, why he left a newspaper career for television, and how a red bandana helped turn Raven into the star. Subscribe to Longfire for more stories worth gathering around. Chapters: 00:00 Minnesota Favorites and Rapid Fire 02:55 Duck Hunting with Bud Grant 07:26 Growing Up Outdoors in Iowa 09:31 Music School, Journalism, and Andy Williams 15:47 Why Minnesota Bound Started With People 20:40 Raven’s Red Bandana and the Leap to Television 26:08 Leaving the Newspaper and Reaching ESPN 29:09 Peacock Bass, Tarpon, and Piranhas 34:01 Africa, Hunting, and Habitat 36:44 Monarchs and Purple Martins 40:47 Finding the Next Story 42:54 The Fishing Story He Never Forgot Show links Watch Longfire on YouTube Listen on Apple Podcasts Listen on Spotify Follow Longfire on Instagram Guest links Minnesota Bound Ron Schara Productions Ron’s Books Minnesota Bound on Instagram Minnesota Bound on YouTube

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  Episode #45

  #45: Mike Perry - A Literary Life Five Minutes From the Deer Stand

  Sep 11, 202647 min

  Mike Perry is a New York Times bestselling author, humorist, speaker, musician, volunteer firefighter, and first responder from rural Wisconsin. Raised on a dairy farm, he worked summers as a Wyoming ranch hand, became a registered nurse, and eventually built a writing career rooted in rural people, places, and work. He has written more than 25 books, including Population: 485 , and performs with his band, The Long Beds. In our conversation, he explains how a farm kid who once thought authors were mysterious capital-A people learned to make a living with words while staying five minutes from his deer stand. We also learn that if he ever fights Liam Neeson, the plan begins and probably ends at the kneecaps. Subscribe to Longfire for more stories worth gathering around. Show links Watch Longfire on YouTube Listen on Apple Podcasts Listen on Spotify Follow Longfire on Instagram Guest links Visit SneezingCow.com Browse Mike’s books, recordings, and merchandise Subscribe to Michael Perry’s Voice Mail Follow Mike on Instagram Chapters 00:00 Rapid Fire: Books, Deer Stands, and Liam Neeson 09:20 The Story Behind Population: 485 12:14 Returning Home and Joining the Fire Department 16:37 Population: 485 and a Possible Broadway Musical 20:22 His Dad, Wyoming, and an Unexpected Opportunity 24:46 Becoming “Terminally Unemployable” 26:59 How Publishing Changed and Why Mike Keeps Adapting 31:02 Writing by Triage and the Blue Volkswagen Effect 36:39 Literary Solitaire, Revision, and Fancy Words 42:05 Building a Business Around the Writing 46:32 Where to Find Mike Thumbnail photo: Lee Butterworth Photography.

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  Episode #44

  #44: Ed Roberson - The Strenuous Life, the Long Game, and Finding Your People

  Sep 4, 202645 min

  Ed Roberson is the creator and host of Mountain & Prairie, a podcast and platform about the people shaping the future of the American West through its land, communities, and culture. In this conversation, we trace the path that took him from a small town in eastern North Carolina and a conventional career in real estate to conservation work and a creative side project that eventually became his full-time work. Ed explains how a health scare and the financial crisis forced him to reconsider his direction, why conservation work moves at the speed of trust, and how years of relationship-building helped Mountain & Prairie become such a distinct platform. We also talk about building before anyone is listening, the book project he is developing, Theodore Roosevelt and the strenuous life, and why character matters more than achievement. Most importantly, we determine that Ed might have a chance against Liam Neeson, provided he survives the first punch. Subscribe to Longfire for more stories worth gathering around. Show links Watch Longfire on YouTube Listen on Apple Podcasts Listen on Spotify Follow Longfire on Instagram Guest links Mountain & Prairie Listen to the Mountain & Prairie Podcast Subscribe to Good News from the American West Mountain & Prairie on Instagram Chapters 00:00 Rapid Fire: North Carolina, Jimmy Buffett, and Favorite Books 07:37 A 100-Mile Loophole, Five-Day Fasts, and Liam Neeson 12:55 Tarboro, North Carolina, and the Community That Raised Ed 16:29 Boarding School, Honor, and Learning to Work 18:55 Coasting in College and Following the Conventional Path 21:00 A Health Scare, the Financial Crisis, and a Career Reset 24:28 Starting Mountain & Prairie as a Side Project 26:01 Why Conservation Moves at the Speed of Trust 28:13 How the Podcast Opened Unexpected Doors 29:42 Playing the Long Game 31:05 Building Before Anyone Is Listening 33:44 The Book Project and What Comes Next 35:37 Theodore Roosevelt and the Strenuous Life 38:39 Advice to His 23-Year-Old Self 43:04 Where to Find Mountain & Prairie

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