品牌早自习
品牌早自习 第2期 反差感
Aug 27, 202614 minS0
<p>今天是2026年8月27日星期四。最近我在刷各个营销网站的时候，发现一个挺有意思的现象——好多跑得好的创意，都在用反差打破消费者的预期。所以今天这期的关键词就叫：反差感。</p>
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《品牌早自习》是一档每日更新的品牌营销资讯播客，由多伦多「良品品牌」旗下 Brandism 品牌主义团队出品。每天从 全球顶级营销媒体精选 10 个品牌创意案例，用口语化说书人风格拆解每个 Campaign 的 Big Idea、Positioning 和执行亮点分享真正值得品牌主理人关注的营销洞察。倡导品牌主义，信仰品牌的力量。主播小宇哥，每天早上陪你吃这盘品牌资讯早餐。
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品牌早自习
<p>今天是2026年8月27日星期四。最近我在刷各个营销网站的时候，发现一个挺有意思的现象——好多跑得好的创意，都在用反差打破消费者的预期。所以今天这期的关键词就叫：反差感。</p>
Episode #1
<p>今天是2026年8月26日星期三。今天的关键词是：反套路。不管是Gap在牛仔品类里的逆势翻盘，还是宜家把自己拍成奢侈品香水，再到肯德基中国直接自己拍短剧，所有跑得好的案例都在干同一件事——把消费者看腻的那套东西，翻过来重新讲一遍。</p>
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