Marketing Strategy Academy with Jen Vazquez

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune i

Marketing Strategy Academy with Jen Vazquez is a business podcast hosted by Jen Vazquez, with 348 episodes on record and a Required Pod Score of 80.

Jen Vazquez hosts Marketing Strategy Academy with Jen Vazquez, a business show with 348 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #351

  351 | The Pinterest Strategy Every Photographer Is Missing

  Oct 1, 202616 minS9

  I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients without being on it every single day, because the way most photographers are using Pinterest is the reason it's not working for them. In this episode: The 2021 deep dive that showed me 80% of my clients actually found me through Pinterest and Google, not Instagram Why Pinterest is a completely different buyer pool than social media The two biggest mistakes photographers make on Pinterest (hint: one is about keywords, not hashtags) How one wedding session can become 40 to 80 pins The exact keyword strategy for location-based photography businesses A real client case study where outbound clicks jumped 315% in six months Shownotes right here Sponsered by Aftershoot: ⁠ Grab six months of Aftershoot Select for $49! ⁠ #cullsmarter

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  Episode #350

  350 | Pinterest Content Ideas For Service Providers With No Blog

  Sep 25, 202614 minS9

  The number one reason service providers tell me they're not on Pinterest is this: "I don't have a blog. I don't have a ton of content. What would I even pin?" Here's what they don't realize. You do not need a blog to succeed on Pinterest. In this episode, I'm walking through exactly what Pinterest accepts as a destination when you don't have one, and why your brand photos might be some of the highest performing Pinterest content you're not using yet. In this episode: What Pinterest actually accepts as a pin destination (service pages, booking links, freebies, videos, and podcast episodes) Why brand photos, especially behind-the-scenes shots, outperform polished headshots on Pinterest How to turn one brand photo into five pins targeting five different keywords Simple content ideas that don't require a blog: FAQ pages, process pages, and testimonial pages Why a Pinterest pin can keep driving traffic years after a feed post disappears ALL LINKS MENTIONED

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  Episode #349

  349 | Converting Your Pinterest Account To Business The Right Way

  Sep 17, 202615 minS9

  If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few things you need to do correctly to make sure your account actually works as a marketing tool. In this episode: Why a business account is non-negotiable if you're marketing on Pinterest The exact step-by-step process for converting your existing account What actually happens to your old personal boards (nothing gets deleted) How to set up your profile name, bio, and cover photo to attract your ideal client Why claiming your website is a step most people skip, and why it matters How to set up your first keyword-rich business boards ALL THE LINKS

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  Episode #348

  348 | Build A Pinterest Pin Template That Saves You Hours Every Week

  Sep 10, 202616 minS9

  The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, two hours later they're still adjusting fonts and colors, and they've made exactly one pin. In this episode, I'm walking through how to build a Pinterest pin template in Canva that you create once and reuse forever. In this episode: What makes a strong Pinterest pin template (size, background, text zone, URL, and CTA) The 5-step process for setting up your template in Canva How to duplicate one template into a five-pin set targeting five different keywords How to save your template so you never start from scratch again How many template styles you actually need (hint, it's not many) ALL THE LINKS

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  Episode #347

  347 | Market Your Business Without Posting On Social Media Every Day

  Sep 3, 202615 minS9

  I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing. In this episode: Why social media platforms are engineered to need you every single day The search engine difference, and why Pinterest works nothing like Instagram or Facebook A pin I made in 2014 that's still in my top 10 performing pins today What "calm marketing" actually looks like in practice Who gets the best results from this approach, and who it's not for The honest caveat about how long Pinterest actually takes to work ALL LINKS MENTIONED

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