Marketing Beyond with Alan B. Hart

Join Alan B. Hart as he dives into conversations with the world's leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.

Marketing Beyond with Alan B. Hart is a business podcast hosted by Alan B. Hart, with 57 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Alan B. Hart hosts Marketing Beyond with Alan B. Hart, a business show with 57 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Marketing Beyond with Alan B. Hart

  54: Protecting brand authenticity at scale: Insights from Canva CMO of B2B Meghan Gendelman

  Sep 16, 202629 min

  How can brands preserve what sets them apart a s AI transformation brings more speed and scale to marketing content production, The answer starts with smart parameters and guardrails that keep human insight and creativity at the center. In this episode, Meghan Gendelman, chief marketing officer (CMO) of business-to-business (B2B) at Canva, explores how marketing teams can use AI while prioritizing and protecting what technology cannot create : authenticity. Human marketers bring a genuine understanding of what their customers know, feel and believe about a brand. Meghan emphasizes that by first establishing clear , human-led guardrails and parameters such as brand systems, kits and templates , teams can harness AI more effectively to deploy creative, engaging marketing content at scale . Meghan further shares how Canva 's B2B offerings help businesses put this authenticity- first approach into practice . By making it easier to adapt, localize and customize content at scale, Canva allows marketing teams more freedom to focus on customer relevance and brand expression . Meghan also discusses how leaders can help teams adapt as AI changes marketing work by : C halleng ing existing processes and rethinking how work gets done T est ing new possibilities with a beginner's mindset T urn ing innovative ideas into action with practical boundaries By balanc ing freedom and discipline when using AI , your brand can stay authentic while meeting growing content demand s .

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  Episode #53

  53: From Priceless to timeless: How brands endure: Insights from Mastercard Executive Vice President and Head of Marketing and Communications for the Americas Rustom Dastoor

  Sep 9, 202623 min

  How can a brand stay distinctive globally , while earning relevance in each individual market it serves? Consistency is only part of the challenge . Because local presence shape s global perception , brands should strive to understand local customers, respond to market conditions and provide value to communities . In t his episode, Mastercard's Rustom Dastoor, executive vice president and head of marketing and communications for the Americas , draws on his experiences marketing across four continents to explore what it takes to build and sustain a global brand . He explains why the strongest global brands don't simply operate in local markets—they invest in them . By us ing local insight to inform decisions , collaborating with regional ecosystems and investing in talent , brands can contribut e to communities , rather than extract from them, to demonstrate the ir distinct values. Rustom also offers behind-the-scenes insights into what has kept Mastercard's "Priceless" campaign relevant worldwide for nearly 30 years: He believes in maintaining the universal insight—"there are some things in life money can't buy"—while adapting how it shows up across markets, cultures, channels and more. I n other words, "Priceless" stays timeless by refusing to stand still. For marketing leaders, th is conversation offers a valuable perspective on earning local relevance and strengthen ing global distinction. In this episode, you'll hear : Strategies for deploying brand experiences that can flex across countries and cultures How to keep a long-running campaign fresh without losing its core value Ways marketing can turn customer understanding into better business choices, from offerings to pricing Key highlights: [00: 3 0] Introduction [ 0 1 : 3 0 ] A pit stop in Zurich [ 0 2 : 3 0 ] Rustom 's path to Mastercard [ 0 4 :00 ] Marketing on multiple continents [ 0 6 : 00 ] Driving B2B 2C excellence at Mastercard [ 0 8 :00 ] The evolution of global brands [ 0 9 : 45 ] Mastercard's iconic "Priceless" campaign [ 10 : 55 ] Strategies for successful l ocalization [ 14 : 50 ] Past experience that defines you: Living across multiple cultures [ 16 : 2 0 ] Advice to your younger self : Release control [ 17 : 2 0 ] A topic you're trying to learn more about: Squash and swimming [ 18 :0 5 ] Latest curiosities : Humanity's perseverance [ 19 : 1 0 ] Largest potential opportunity : AI's impact on marketing [ 2 0: 4 0 ] What AI cannot do : The value and impact of people Resources mentioned: Mastercard Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Rustom and Mastercard : Rustom on LinkedIn Mastercard on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on X Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloitte Digital on Threads

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  Marketing Beyond with Alan B. Hart

  Rerelease: Building billion-dollar brands with purpose: Insights from Mars Snacking North America & Global Ice Cream President Anton Vincent

  Sep 2, 202638 minS1

  How can marketing leaders balance rapid change, emerging technology and brand purpose to drive lasting growth and loyalty across a portfolio of iconic brands? Anton Vincent, president of Mars Snacking North America & Global Ice Cream, shares what it looks like to lead with purpose across a suite of powerhouse brands spanning confections, pet care and food. He discusses how Mars balances ambitious growth with a real commitment to responsibility, ensuring that business success and positive societal impact go hand in hand. Anton also underscores the strategic value of developing talent and enabling people to move across different business areas to encourage agility and fresh thinking. He shares why creativity remains essential for brands—especially as technology and analytics redefine what's possible—and highlights the discipline required to uphold quality and brand integrity in a crowded, fast-moving marketplace. Throughout the conversation, Anton stresses that enduring relevance and brand loyalty come from continuous learning and a clear understanding of both consumers and culture . In this episode, you'll learn: Why centering business growth with real purpose can create a lasting impact at scale How ideas supported by data and fueled by originality can capture and hold people's attention in today's crowded market Ways to build agile teams and nurture authentic brands to stay relevant in a constantly changing world Key highlights: [00:00] Introduction [0 1 : 3 0] Basketball talk [0 4 : 3 0] Anton's path to Mars [0 8 :00] The scope of Mars [ 1 0: 2 0] Alan's love to Hubba Bubba [ 12:20 ] Scale versus independence of brands [ 14 :0 5 ] The Mars talent strategy [ 15 : 4 0] Navigating the evolving marketing ecosystem [ 18 : 2 0] Marketing that adapts to change [ 2 0: 3 0] Notable recent work [ 22 :0 5 ] An experience that defines you: Top Secret Popcorn recall [ 26 :00] Advice to your younger self: Slow down [ 28 : 3 0] A topic marketers need to learn more about: Connecting creativity with technology [ 33 : 45 ] Largest opportunity or threat to marketers today: Constant learning Resources mentioned: Mars Snacking SNICKERS NFL Bedtime with Josh Allen Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Anton Vincent and Mars Snacking: Anton Vincent on LinkedIn Mars on LinkedIn Mars on Instagram Mars on YouTube Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads

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  Episode #52

  52: Connecting brand to demand in a zero-click world: Insights from Zoom Chief Marketing Officer Kimberly Storin

  Aug 26, 202624 minS1

  How can a well-known B2B brand move beyond what customers think they already know? In this episode, Kimberly Storin, CMO of Zoom, explains how marketing teams can shift brand perceptions and influence B2B buyer journeys by bringing together brand marketing, demand generation, content , and customer advocacy. Brand perception takes shape differently today. A s more buyers begin their brand research using AI tools and zero-click search , buyers often form preferences and decision s before they eve r engag e with a brand directly. Marketers today may see only a small portion of the buyer journey and not know when they're under consider ation . For Kimberly , this means brands need to do more than generate awareness and demand: T hey need to shape how buyers understand the brand, what it offers and where it can create value . As she puts it, " brand equals demand." Marketers can accomplish this by building trust, showing up in the right places , and answering buyers' questions in the less visible stages of decision-making through efforts such as answer engine optimization (AEO). Kimberly further explores how AI -driven discovery create s distinct purchasing paths for human buyers and AI agents—paths that require different content and experiences designed for each . Th is episode offers a practical perspective on how marketers can reshape perception , stay relevant across an increasingly fragmented journey , and connect brand building to business growth —even when buyers form opinion s before the brand knows they a re in the market . In this episode, you'll hear : Strategies to connect brand building with demand generation, so marketing effort s shifts perception and drive action Why answer ing buyer questions before sales teams enter the conversation is now a core B2B journey expectation Ways t o widen marketing's view of the buyer journey and shift investment toward s what works better Key highlights: [00:00] Introduction [ 0 1 :0 5 ] Growing up with chief financial officer (CFO) and designer parents [ 0 2 : 15 ] Kim's path to Zoom [ 0 3 : 35 ] Bringing marketing and communications together [ 0 6 : 4 0 ] Keeping up with an evolving buyer journey [ 0 7 : 3 0 ] Why brand equals demand [ 1 0: 1 0 ] Zoom Ahead ' s campaign strategy [ 13 : 1 0 ] Past experience that defines you: Powerful mentorship [ 15 : 35 ] Advice to your younger self : Prioritize sleep for health [ 16 : 00 ] A topic you're trying to learn more about: Pilates [ 16 : 45 ] Latest curiosities : Balancing AI and human connection [ 18 : 4 0] Largest potential threat : Inability to pivot as search habits change Resources mentioned: Zoom Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Kimberly and Zoom : Kim berly on LinkedIn Zoom on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on X Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloi tte Digital on Threads

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  Episode #51

  51: Connecting creativity and commerce: Insights from Walmart Connect Vice President of Business and Product Marketing Khurrum Malik

  Aug 19, 202627 minS1

  The hardest part of marketing today may not be demonstrating value or creating more ideas. It may be knowing which activities deserve your attention. As Khurrum Malik, VP of business and product marketing at Walmart Connect, explains : more tools, channels, media types and AI capabilities can lead to overemphasiz ing activity . When teams confus e activity with progress , it's difficult to s tay focused on what drives impact. In this episode, Khurrum shows how the strongest marketing organizations stay focused on what matters: connecting creativity to commerce, creating demand through brand storytelling, capturing it through search and commerce , and proving incremental impact. He also makes the case that customer experience should remain at the center of that work, emphasizing that—as AI changes how marketers operate — trust, human judgment and accountability still matter . The episode is especially relevant for marketing leaders who want to cut through complexity, keep teams aligned on impact , and lead with transparency and experimentation while fueling durable growth. In this episode, you'll hear : Strategies to connect brand storytelling with search and commerce to drive demand H ow to keep teams focused on priorities that drive growth Why leading through change depends on building trust and accountabili ty Key highlights: [00:00] Introduction [ 0 1 : 1 0 ] Using AI at home [ 0 2 : 3 0 ] Khurrum's path to Walmart Connect [ 0 4 : 4 0 ] Walmart Connect's scope [ 0 6 : 25 ] How advertising platform s are evolving [ 12 : 55 ] Three c ore principles of success [ 15 :00 ] What's next for Walmart Connect [ 17 : 4 0 ] Past experience that defines you: Moving a lot as a child [ 18 : 3 0 ] Advice to your younger self : Adopt an editorial mindset [ 2 0: 25 ] A topic you're trying to learn more about: Delivering value across the C-suite [ 21 : 4 0 ] Latest curiosities : Balancing AI and human creativity [ 23 : 15 ] Largest potential threat : Inability to focus as channels expand Resources mentioned: Walmart Connect Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Khurrum and Walmart Connect : Khurrum on LinkedIn Walmart Connect on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on X Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloitte Digital on Threads

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