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Hosted by Unknown Host · 🇺🇸 US · EN-US · 63 episodes
Established thought leaders with verified media credentials.
Chasing The Unicorn Podcast explores bourbon through conversation, craft, and curiosity. Hosted by John Schuster, the show focuses on education, storytelling, and the sensory experience behind America's native spirit.
Unknown Host hosts Chasing The Unicorn Podcast, a arts show with 63 episodes published.
A Louisville bar ran a blind tasting of four wheated bourbons — Maker's Mark, Weller Special Reserve, Larceny Barrel Proof, and Old Fitzgerald Bottled-in-Bond. Forty drinkers submitted ranked ballots. The $27 Old Fitzger
Virginia's free E.H. Taylor Jr. Small Batch lottery closes tonight at 11:59pm — 340 bottles, no purchase required, and better odds than the marquee lotteries everyone actually chases. John also covers a Wilderness Trail
Heaven Hill confirmed a 6-8% wholesale price increase on Elijah Craig and Larceny, effective August 1 — the second hike on these two bottles in fourteen months. Elijah Craig Small Batch is headed toward $32-$33; Larceny
New Riff cleared TTB approval for its first 8-year Bottled-in-Bond, the Newport, Kentucky distillery's first age statement to rival the legacy houses. It's unallocated, shipping to Kentucky and Ohio shelves by Friday. Al
Heaven Hill's Bernheim distillery restart has slipped from mid-July to early August after a fermentation-tank supplier delay. Bottling of aged stock continues on schedule, but Heaven Hill has told retailers to expect thi
It's Sunday, and Franklin trades the rearview for the windshield. Michter's Toasted Barrel Finish pre-order and Virginia's George T. Stagg lottery both close Monday, July 20th, so this is the week to act. He also preview
This week's news ran on long bets: new warehouses at Heaven Hill, a second Peerless tasting room, and Buffalo Trace landing the next E.H. Taylor release at $54.99. Franklin also digs into a Louisville bar's blind wheated
The Rickhouse Room in Louisville runs its sixth annual blind wheated-bourbon flight tonight — Maker's Mark, Larceny, and Weller Special Reserve, labels hidden, all three within $15 of each other. Owner Sara Beth Hoagland
Wilderness Trail Distillery launched its first single barrel program today. Co-founder Shane Baker tasted through thirty barrels of the distillery's wheated Bottled-in-Bond stock before picking the debut release: 189 bot
Buffalo Trace confirmed the next E.H. Taylor Jr. release will ship at 12 years old, 100.6 proof, and $54.99 MSRP — roughly five dollars under trade projections. National allocation lands around 18,000 bottles, shipping i
Peerless Distilling won final state licensing this week for a second tasting room on Louisville's Whiskey Row, opening to the public later this month. Peerless has run tight allocation since its 2017 relaunch, and this n
Heaven Hill broke ground today on six new warehouses outside Bardstown, adding roughly 42,000 barrels of aging capacity — in the same quarter it cut its own new-make production 15%. That's not a contradiction, it's a bet
Franklin closes out the week by tracing one question through five days of news: what actually makes a bottle worth its price. From Elijah Craig Barrel Proof's federally audited Bottled-in-Bond status to Four Roses' Limit
Wild Turkey 101 has won or tied three of four blind-tasting rounds on r/bourbon against bottles costing two to three times its $28 price. Master Distiller Eddie Russell credits the distillery's low barrel-entry proof — 1
Ohio's state liquor agency is running a free lottery for George T. Stagg, and it closes this Sunday at midnight. No purchase required — just a name in a drawing. George T. Stagg's secondary floor has held between $1,100
Four Roses Master Distiller Brent Elliott confirmed the 2026 Limited Edition Small Batch at 108.2 proof after TTB review cleared July 4 and 5. The pre-allocation window opened July 7 at $129.99 MSRP and closes July 18 —
Colonel Edmund Haynes Taylor Jr. lobbied Congress to pass the Bottled-in-Bond Act of 1897 — the first consumer protection law in American history. His label just cleared federal TTB review at the statutory 100 proof and
Elijah Craig Barrel Proof E926 cleared federal review at 130.2 proof and is arriving at national retail this week at $74.99 MSRP. Comparable E-batch expressions have settled 40 to 60 percent above that price within 90 da
The Four Roses 2026 Limited Edition Small Batch pre-allocation closes this afternoon, and Franklin lays out exactly what you're deciding and where to go. Once that window shuts, the week ahead is calmer — Wild Turkey Rar
Franklin recaps a week shaped by one recurring question: what is something actually worth when the price is honest? The releases — Knob Creek 18-Year, Old Forester Birthday Bourbon 2026, Elijah Craig Barrel Proof D926, W
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Chasing The Unicorn Podcast is hosted by Unknown Host. The show is categorised under arts (food) and has published 63 episodes.
Chasing The Unicorn Podcast has published 63 episodes.
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