
Episode #20
E20: Q&A on Market Readiness with Dara Shareef & Jordan Wilkins
Market readiness begins with a basic question. What happens to your business when you are not around? Imagine going on a six-week river cruise in Europe, turning off your cell phone and refraining from checking email. When you return, will the business be running smoothly? Or did your team need to pause important decisions while you were away? In this Q&A episode of Closing Remarks , host Dara Shareef talks with Jordan Wilkins, Managing Director at Benchmark International. They explore the difference between market readiness and exit readiness. What You’ll Learn Why market readiness and exit readiness require many of the same actions even if you have no plan to sell How to tell if your business is too dependent on you and why decision-making needs to extend beyond the owner How delegation, functional ownership, and decision rights can reduce founder dependence How customer and supplier concentration can create additional points of dependence How advisors and market feedback can uncover opportunities you may not see in your business How strategic buyers may see value in your people, products, customers, or capabilities beyond EBITDA How market readiness can give you more options when your priorities and circumstances change With this episode, we’re closing out Season 1 of Closing Remarks. We’ll be back in October with more conversations, insights, and closing remarks. In the meantime, if you’re thinking about what’s next for your business, start a conversation with Benchmark International.






