
Episode #16
Everything It Takes to Build a Profitable Swimwear Brand w/ Alexandra Miro
How does a swimsuit get from a drawing to a shop floor? Why did she have to pay for her own stock before Selfridges would sell it? And why did the brand only start making money once she took production in house? Alexandra Miro started her swimwear label with five swimsuits and her own money, and now sells it around the world with a team of five. She tells Poppy how the money really works in fashion, from the factories in Portugal to the payment terms and the cost of a photo shoot. It is her first ever podcast, and it is for anyone building a product business who wants to know where the money goes before they spend it. In this episode: ◼️ Start with five products, not fifty, and why a big launch collection works against you ◼️ Stocking a department store means funding the stock yourself, and taking it back if it does not sell ◼️ A consignment order can mean eight months from starting production to any payment ◼️ The business turned profitable when she stopped outsourcing production ◼️ Four years running everything alone, customer service, logistics, social and design ◼️ Nobody gets discovered at a trade show anymore, and what replaced it ◼️ A collection shot on an iPhone in 24 hours that no buyer questioned ◼️ One local model instead of a flown-in one, and 20 grand saved on a single shoot ◼️ 100 pieces of a print, never repeated, and what that does to demand Subscribe to @hgfpod for new episodes every week. Stream on Spotify: https://tr.ee/hgfspotify Stream on Apple Podcasts: https://tr.ee/hgfapple Follow us on Instagram: https://www.instagram.com/hgf/ Powered by Aave App. Start saving smarter: https://aave.com/app






