
Episode #1
Problems Before Platforms: How Informa TechTarget Learned to Keep Transformation Grounded in Process
Bringing teams, products, and systems together at Informa TechTarget created opportunities to simplify ways of working. It also created pressure to move quickly. Karen Winter , Chief Transformation Officer, reflects on the realities of leading transformation through complexity, the role of process in shaping better decisions, and the risks of starting with the solution before fully understanding the problem. "We should have spent more time understanding the process problems first." In this episode: 00:00 Introduction 01:03 Preparing Informa TechTarget for a major merger 03:39 Bringing sales teams, systems and products together 06:11 Building trust through clear governance and decision-making 09:47 Why process mapping became a catalyst for change 11:42 Measuring performance through the customer's eyes 13:49 Taking a practical approach to AI adoption 15:52 Solving business problems before choosing the technology 17:14 Lessons from moving too quickly on transformation 19:15 Managing expectations when change takes longer than planned 21:24 The impact of culture on successful change 23:05 Why continuous learning matters for leaders 25:57 Outro Understanding Before Change The success of a transformation depends on understanding the work before redesigning it. Create clarity around priorities and ensure solutions are grounded in real operational challenges, with the help of our performance improvement consultancy services. Explore Consultancy: https://pmi.co.uk/consultancy/ Visit us at pmi.co.uk for more: Dive into our Knowledge Hub for more tools, videos, and infographics Join us for a PMI LIVE Webinar Explore Lean Six Sigma Certifications Follow us on LinkedIn





