
The Mushy Middle
Hello and welcome to Pesto Comics. My name’s Adriano -- I’m the writer, publisher, producer, and the guy who pulls these teams together to make sure you get awesome comics on your shelves and in your mailbox as frequentl

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Hosted by Unknown Host · 🇺🇸 US · EN · 141 episodes
Established thought leaders with verified media credentials.
Writing and crowdfunding action-filled indie comics for pulp genre junkies. Strategies and methods for successful campaigns within -- plus sneak previews for upcoming projects! Published every Wednesday! pestocomics.substack.com
Unknown Host hosts Pesto Comics - Audio Edition, a business show with 141 episodes published.

Hello and welcome to Pesto Comics. My name’s Adriano -- I’m the writer, publisher, producer, and the guy who pulls these teams together to make sure you get awesome comics on your shelves and in your mailbox as frequentl

One of the biggest communal experiences in the world is here starting today. What can comics do to replicate the same level of hype and excitement? 00:00 What Could've Been 01:08 Ticket Prices Are Untouchable 01:53 Watch

Trying to grow while the headwinds push you back. 00:00 Introduction 00:40 The Direct Market Pipeline 01:32 Financing & Paying Artists 02:12 Seeking a Government Loan 03:04 Naked Kaiju Woman Flagged as Explicit 04:46 Kic

I'm back from vacation and turning 40 had me thinking a lot about showing up even when you don't feel like it - at the gym, at the desk, and everywhere else. I've got a lot on the go right now: From Parts Unknown #2 hits

It's my 40th birthday, and I'm feeling reflective. I talk about what this milestone means for a creative career, why starting later in life isn't a setback, and what's coming next from Pesto Comics - including From Parts

I’m feeling great about comics right now and want to focus on what’s working rather than using negativity for clicks. 00:00 Positivity and the Algorithm 01:09 Something for Everyone 02:14 Diversity of Stories 04:22 A New

Recapping my Free Comic Book Day signing at The Silver Snail and a break down why Free Comic Book Day is a misnomer that puts costs and risk on retailers. 00:00 Free Comic Book Day at The Silver Snail 00:45 A Shop That M

It's the next day - and it's still surreal! From Parts Unknown #1 is available at your favorite comic book shop as of yesterday - and I'm so grateful. 00:00 The Day After 00:40 Release Day Road Show 04:23 The Oscar Speec

I have three distinct tracks that I need to manage - and try not to fall off one onto the other. 00:00 Yet Another Productivity Hack from Me... 00:54 Track 1: Crowdfunding 02:33 Track 2: Direct Market 04:33 Track 3: Nove

Why Small Podcasts Matter: Build Your Creative Community One Listener at a Time 00:00 Toronto Indie Author Conference 00:30 The Value of Small Podcasts 03:11 The Process Over the Numbers 05:17 Finding the Path 07:01 Buil

Professionalism means getting things done - regardless of whether you're feeling up to it. 00:00 Intro: Riding the High 00:08 Where Pesto Comics Stands in 2026 01:14 Planning 2027: Crimson Frontier & Unfinished Scripts 0

From Parts Unknown #1 Hits Nearly 5,000 Orders — Thank You + What’s Next The numbers for From Parts Unknown #1 are in, and I couldn't be happier with the sales! Reporting just under 5,000 orders, this is a huge win for P

FOC week is here - and it has me thinking about my mental health. 00:00 FOC Week Is Here 00:34 New Production Designer 01:22 Letters Page Announcement 02:56 Kickstarter & Direct Market Strategy 09:44 Managing the Workloa

in indie comics I’m both writer and publisher, because I have to manage production, project coordination, and especially marketing to get books made. I explain why the writer-versus-artist argument misses the point, why

After being waitlisted for TCAF, I’m reflecting on why "rejection" is actually providing the clarity I need to pivot away from the stress of convention tabling. I discuss the shift toward the direct market, the success o

I can and should do better, but things are rolling along! 00:00 Hello Again 01:47 Big Smoke Pulp Vol. 2 03:51 From Parts Unknown #1 05:48 Snip 1 & 2 07:54 Naked Kaiju Woman #3 08:40 Crimson Frontier 09:29 Prime Cut 10:04

They call it the Messy Middle for a reason. 00:00 The Mid-Campaign Dead Zone 01:32 Followers and the Direct Market 03:11 The 100-Week Timeline 05:19 The Pesto Vault 06:04 The Messy Middle == Check out all the comics and

Sometimes you just need to do what works. 00:00 Pivot Back to Audio 01:02 The Change in Strategy 02:49 The AM Radio Host 05:38 Always Comics 06:44 Doubling Down on What Works 08:40 Different Streams for Different Audienc

We're back to audio every other week, for the off weeks when we're not doing video. This week, I reflect on the launch of SNIP and how I try to keep perspective in it all. 00:00 A Return to Audio 01:23 The Launch of Snip

Join me as I embark on a 100-week journey to make Pesto Comics a full-time publishing house, starting with the dual-issue launch of 'Snip'. Featuring stunning artwork and Kickstarter-exclusive covers, your support is cru
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Pesto Comics - Audio Edition is hosted by Unknown Host. The show is categorised under Business (entrepreneurship) and has published 141 episodes.
Pesto Comics - Audio Edition has published 141 episodes.
Pesto Comics - Audio Edition regularly covers Business, Entrepreneurship, Leisure, Animation, Manga. It sits in the Business category, with a entrepreneurship focus.
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