Hosted by ResultFirst · 🇺🇸 US · EN · 36 episodes
Established thought leaders with verified media credentials.
Welcome to Performance SEO Unpacked, the podcast for enterprise businesses looking to master SEO and achieve real, measurable growth. Supported by ResultFirst, leaders in pay-for-performance SEO, we simplify the complexities of managing large-scale SEO. Each episode provides expert insights, actionable strategies, and real-world advice to help you stay ahead of trends, prove ROI, and scale your efforts with confidence. Subscribe now and unlock the full potential of enterprise SEO. Visit resultfirst.com for more.
ResultFirst hosts Performance SEO Unpacked, a business show with 36 episodes published.
Performance SEO Unpacked brings together host Ruchi Pardal and Jonathan Richards, Director of AI Search & SEO at Audible (Amazon), known for building human-centered AI discovery systems and shaping LLM-driven search stra
Performance SEO Unpacked brings together host Ruchi Pardal and Nuno Bamberg, a marketing leader known for building consumer-first, scalable brand strategies. This episode breaks down how human intent is reshaping SEO in
Performance SEO Unpacked brings together host Ruchi Pardal and Daniel Horowitz, an SEO strategist known for building scalable, business aligned growth across enterprise, SaaS, and startup environments. This episode explo
Market turbulence, SEO layoffs, budgets being slashed, brands tightening up—yet some consultants are building a thriving practice right in the middle of it. On Performance SEO Unpacked, host Ruchi Pardal sits down with E
Retail has been in the family, from a lighting store in Dallas, Texas, to Birmingham, Alabama, to fashion retail brands in New York. On Performance SEO Unpacked, Ruchi Pardal and Scott Lux connect that soft spot for reta
Performance SEO Unpacked brings together host Ruchi Pardal and Fred Shramovich, who has been in the SEO industry for over 15 years and now manages four different retail brands across fast-moving apparel and lingerie. The
Performance SEO Unpacked with Ruchi Pardal brings a real-world case study: a previously successful search program collapses overnight—a 25% drop with 90% of traffic from organic. No splashy trend report—the playbook is p
When leadership changes, everything changes—processes shift, priorities reset, and SEO teams are forced to prove their value all over again. In this episode of Performance SEO Unpacked, host Ruchi Pardal talks with Natal
Performance SEO Unpacked takes a sharp turn with host Ruchi Pardal as she explores a seismic shift in e-commerce: OpenAI’s Buy It integration inside ChatGPT. Instead of directing shoppers to websites, users can now brows
Many SEO teams believe their budgets are airtight, yet silent leaks are draining performance in ways that don’t show up on a spreadsheet or monthly report. On Performance SEO Unpacked, host Ruchi Pardal exposes the hidde
On this solo episode of Performance SEO Unpacked, host Ruchi Pardal takes on seven of the toughest SEO questions she hears every week from CMOs, VPs, and growth leaders across SaaS, e-commerce, and multi-location busines
Performance SEO Unpacked with Ruchi Pardal explores a simple yet powerful framework for connecting search visibility with real business growth. In this solo episode, Ruchi introduces VOLT — Visibility, Outcomes, Leads, T
Enterprise SEO can get messy fast — five business units, hundreds of stakeholders, and AI reshaping what shows up in search. On Performance SEO Unpacked, host Ruchi Pardal sits down with Joe Bare to unpack what it really
In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Derek Woo, Director of Search Engine Optimization and App Store Optimization at Albertsons Companies. Derek’s deep SEO experience dates back t
What if your keyword research could shape product development, uncover revenue potential, and spotlight entire user segments your product team never considered? ㅤ On Performance SEO Unpacked, host Ruchi Pardal is joined
Nothing stinks quite like realizing your brand isn’t showing up in Google’s AI Overview, ChatGPT answers, or Perplexity snippets while competitors bask in the glory. In this solo session of Performance SEO Unpacked, host
On this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Nick Pustay, Head of SEO at Scholastic, to tackle one of the most pressing topics in modern search: schema markup and entity optimization in t
Performance SEO Unpacked is back with a big conversation about the new frontier of SEO—where queries disappear, and AI anticipation takes the lead. Host Ruchi Pardal sits down with Krishna Madhavan, Principal Product Man
On Performance SEO Unpacked, host Ruchi Pardal is joined by Neha Khanna to explore how product thinking is transforming SEO at scale. Drawing from her experience at ZipRecruiter and Wayfair, Neha Khanna shares how moving
The world of SEO isn’t just evolving—it’s being rewritten. On this episode of Performance SEO Unpacked, Joseph Lewin steps in as guest host to interview Ruchi Pardal, founder of ResultFirst, about one of the most seismic
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Performance SEO Unpacked is hosted by ResultFirst. The show is categorised under business and has published 36 episodes.
Performance SEO Unpacked has published 36 episodes.
Performance SEO Unpacked regularly covers business. It sits in the business category.
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Episodes of Performance SEO Unpacked average 23 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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