
Everyone's an expert, everyone's confident, and everyone's posting about how well it's going. This week my friend Kaili, owner of Reveal Studio Co. and a copywriter and sales strategist, and I ask the question...


business
Hosted by Kira La Forgia · business · EN
People On Purpose, the podcast that reminds you that your business doesn’t run on policies and processes alone... it runs on people.If you’ve been with us since the On The Up & Up! days, you probably remember the tactical HR tips, the “how-to hire” episodes, and my rants about I-9s and contractors vs. employees. And don’t worry, you’ll still hear the occasional HR compliance tip. But after years of working with hundreds of small businesses, I realized something big:It’s not the systems or the SOPs that make your business work. It’s the humans behind them.So this new chapter of the podcast is about the messy middle of building a team. Think: more purpose than payroll and more community than compliance.We’re talking about what it really takes to create a workplace where people actually want to show up, not because they have to, but because they believe in what you’re building… or at the very least, because it feels great to work there.Each week, we’ll explore the people-side of sma
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchPeople On Purpose, the podcast that reminds you that your business doesn’t run on policies and processes alone... it runs on people. If you’ve been with us since the On The Up & Up! days, you probably remember the tactical HR tips, the “how-to hire” episodes, and my rants about I-9s and contractors vs. employees.
People On Purpose® is hosted by Kira La Forgia. The show has published 132 episodes to date.
Recent episodes include "S3E8: Can You Be Happy and Successful? Or Are We All Just Faking It?" (21 October 2026, 69 minutes), "S3E7: When Marketing Is a Mystery, Trust What You Can Count On" (14 October 2026, 62 minutes), and "S3E6: The Iced Coffee Problem (and what it says about culture)" (7 October 2026, 28 minutes).
People On Purpose® publishes roughly weekly, with episodes averaging 38 minutes across 132 episodes.
Booking probability for People On Purpose® is 34%, and the host is rated Selective on guests. People On Purpose® requires a Pod Score of 80 or higher. People On Purpose®'s contact route on record: verified email.
The strongest fits for People On Purpose® are Business & Management Consulting. People On Purpose® has a business audience.
Kira La Forgia hosts People On Purpose®, a business podcast with 132 episodes published.
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Everyone's an expert, everyone's confident, and everyone's posting about how well it's going. This week my friend Kaili, owner of Reveal Studio Co. and a copywriter and sales strategist, and I ask the question...

Nobody really knows what's working in marketing right now, and Tayler Cusick Hollman, co-founder of Enji, is comfortable saying so. AI dropped a giant boulder into a dusty patch, and until the dust settles, she's...

Were you online enough this week? If not, here’s what you missed: A recruiter posted that bringing an iced coffee to an interview is unprofessional and would probably cost a candidate the job. The internet lost it. I...

Some things are just impossible to ignore, and after working with over 150 businesses at Paradigm, I’ve noticed a pattern too good to keep to myself. This week I’m talking all about the three traits I notice in founders...

If you're using AI to help run your business (and let's be honest, who isn't), there's a real chance it already has access to employee information it legally shouldn't. This week we're breaking down: The three places...

This week we’re joined by Braden Drake : wedding industry lawyer and longtime friend. We cover a lot in this episode, but it all keeps circling back to one idea: information used to be the thing a business could sell...

<p>This week we're sitting down with Stacia, founder and CEO of Switch It Up Designs, a seven-figure digital marketing agency, and co-founder of authority.io — a DIY ad platform that lets small business owners run...

<p>Nobody wants to be in this position. But if you clicked on this one, you probably need it — and we're glad you're here.</p><p>Nothing we say can make firing someone feel good, but this episode breaks down everything...

<p>Not an actual cult. But kind of. The teams that show up fully, carry the business when things get hard, and genuinely care about the mission all have something in common — and it has nothing to do with skill...

<p>If you've ever let someone go in their first 90 days and thought "another bad hire" — this episode is going to challenge that story. The real reason your hires aren't working out probably has less to do with them and...

Episode #6
<p>If something feels off in your business and you can't quite put your finger on it — culture could be the culprit. Company culture doesn't collapse overnight. It drifts over time and by the time most founders realize...

Episode #5
<p>If you're the one always delivering bad news, rejecting PTO requests, and handling every performance issue — even for people who don't directly report to you — there's a problem. Your managers are avoiding the hard...

<p>Most founders think HR = legal protection. A compliance checkbox. Something you have to “deal with” when a problem pops up — and something you try not to think about the rest of the time. </p><p>But if you’re...

<p>Let’s talk about how the fear of letting go is often the exact thing keeping founders stuck, whether it’s at a revenue plateau, in team chaos, or just straight-up exhausted. This episode talks about why your business...

Episode #2
<p>If the idea of “falling in love” with your business makes you roll your eyes a little…same. But hear us out:</p><p>In this episode, Kira talks through what that phrase actually means: building a business that feels...

<p>Take a peek behind the curtain of the podcast’s brand-new direction that’s less “HR rulebook,” more “let’s talk about the wonderfully unpredictable humans running your business.” Kira shares the personal burnout...


<p>Sometimes the best move in business is pulling the plug on something that’s “working” (ugh lol)</p><p>This episode is more personal than usual because I’m opening up about sunsetting our Set to Scale® membership...

<p>Let's answer one of the most common (and complicated) leadership questions: Should I hire someone I’m friends with?</p><p>I'm sharing hard-won lessons from client stories and my own team, including what makes these...

<p>In this episode, I’m joined by copywriter Andrea Shah for a conversation about messaging that works and feels like you. We’re talking about what drives buyers to say “yes,” how to balance fear-based marketing with...
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