Peer Effect

Best way to scale? Your peers have the answers. This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it. It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson. You’ve survived to £1m, now let’s scale to £10m+.

Peer Effect is a business podcast hosted by James Johnson, with 225 episodes on record and a Required Pod Score of 80.

James Johnson hosts Peer Effect, a business show with 225 episodes published.

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  Episode #61

  Signs You Need Outside Support As A Founder

  Sep 28, 202618 minS6

  Max's question this week: "I don't feel like I have time for coaching." James and Freddie dig into what's actually being said underneath that, and why it usually shows up right when someone needs the process most. They get into the real distinction between genuinely being heads-down in execution and quietly avoiding a conversation, and the reframe that turns coaching into time given back, not time taken. More from James: Connect with James on LinkedIn or at peer-effect.com

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  Episode #60

  How To Reduce Your Marketing Spend Without Losing Growth

  Sep 23, 202641 minS6

  James is joined by Gilad Bechar, founder and CEO of Moburst, who's worked with some of the world's biggest brands and spends his career finding cheaper, smarter ways to grow than pouring more money into Google and Meta. They get into the single screen that quietly cost one company 17% of new sign-ups before anyone noticed, and why effectiveness beats efficiency almost every time. More from James: Connect with James on LinkedIn or at peer-effect.com

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  Episode #59

  How To Find Work-Life Balance As A Founder

  Sep 21, 202616 minS6

  Roger's question this week: "How do I achieve better balance?" James and Freddie don't hand over a routine. They get into why founders who look balanced from the outside almost never got there by chasing balance directly. They cover the mistake founders make comparing themselves to someone further along, and the physical signal that tells you when things are genuinely off rather than just intense. More from James: Connect with James on LinkedIn or at peer-effect.com

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  Episode #58

  How To Move Away From Founder-Led Sales Without Losing Revenue

  Sep 16, 202636 minS6

  James is joined by Adam King, an exited founder turned fractional sales director, who's lived both sides of this problem: building a business entirely reliant on him closing deals, then spending his career getting other founders out of that same position. They get into why hiring someone "as good as you" at sales is usually the wrong move, and the actual numbers behind a channel most founders dismiss as too slow to bother with. More from James: Connect with James on LinkedIn or at peer-effect.com

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  Episode #57

  The Real Reason Founders Can't Take A Holiday

  Sep 14, 202616 minS6

  Anna's question this week: "I feel like I can't go on holiday. Help." James and Freddie dig into what's actually underneath that feeling, and land on a diagnostic that separates two very different problems founders often mistake for one. They also cover the timing mistake that quietly sabotages most attempts to take proper time off. Worth ten minutes before you decide not to book anything, again. More from James: Connect with James on LinkedIn or at peer-effect.com

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