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Hosted by Leaky Paywall · 🇺🇸 US · EN · 97 episodes
Established thought leaders with verified media credentials.
We discuss paywall strategies for content publishers. With over 800 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about what works (and doesn't) in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
Leaky Paywall hosts Paywall Podcast - Subscription strategies for news and magazine publishers, a business show with 97 episodes published.
Google traffic to publishers is down over 30%. AI Overviews are answering the questions your articles used to. Social referral is a shadow of what it was. The one thing nobody can scrape from you is a direct relationship
A local news publisher with no paid paywall is still pulling reader revenue, and it's working. In this episode, Pete and Tyler break down an incognito digital-only publisher (about 60k monthly visitors, per Similar Web)
In this episode of The Paywall Podcast, Pete sits down with James Baldacchino, fractional CMO of Leaky Paywall and AI SEO specialist at Ellipsis, to break down what publishers need to do as AI reshapes search and reader
Cutting the cord on your print edition is the scariest operational decision you can make as a publisher. Even when the writing is on the wall, and skyrocketing paper, ink, and fulfillment costs are eating your margins al
What happens after a reader signs up for your free registration tier? If you aren't actively nurturing them during the honeymoon period of peak engagement, you are leaving predictable reader revenue on the table. In this
Most publishers view their email list as a cost center, especially as providers like Mailchimp and HubSpot continue to hike their prices. When a list balloons, the knee-jerk reaction is often to "clean" it by deleting th
Most traditional publishers view their email list as a secondary tool, a simple vehicle used to drive traffic back to their website. Dylan Redekop, founder of Growth Currency Media, argues that this mindset is exactly ba
What happens when a 50-year-old brand built on whistleblowing and independent journalism has to master digital subscriptions? For Ben Moss, CEO of The Moss Report and Publisher of the Townsend Letter, the answer was trad
Warren Buffett just placed a $351 million bet on the New York Times, proving that the reader revenue model is the ultimate turnaround story for modern publishing. In this episode, we unpack the NYT Flywheel from their ea
We’ve all been there: a holiday hits, you need a revenue bump, and you blast a "50% Off" coupon to everyone. It feels like a win until you see the data. In this episode of the Paywall Podcast powered by Leaky Paywall, we
In this episode, we’re diving into the "hellscape" (as we like to call it) of Google’s AI Overviews and the rise of zero-click searches. While Google is celebrating record search revenue, publishers are seeing traffic dr
What happens when you buy a declining news site and immediately delete every single advertisement? For Travis Bembenek, CEO and Publisher of Mexico News Daily, it was the key to building a thriving, 100% reader-supported
In this episode of the Paywall Podcast powered by Leaky Paywall, Pete and Tyler conduct a detailed teardown of the Pittsburgh Post-Gazette, analyzing its visitor experience, subscription models, and operational challenge
In this episode, Pete and Tyler dive into the world of subscriptions and paywalls, exploring how publishers can better communicate the benefits they offer to their audience. They discuss the importance of highlighting re
In this episode of the Paywall Podcast powered by Leaky Paywall, Pete and Tyler discuss why increasing your email cadence is the secret to converting more paid subscribers—and how to do it without adding a single minute
In this episode of the Paywall Podcast, Pete and Tyler give an "absolute yes", arguing that the "enormous" revenue gain far outweighs the admin work. They break down solutions for the two biggest publisher fears: payment
In this episode, Pete and Tyler discuss the importance of confidence for publishers in transitioning to paid subscriptions. They explore the challenges faced by local news publishers, particularly in economically disadva
In this episode, Pete and Tyler discuss the importance of meeting customer expectations in subscription services. They explore how publishers can better nurture their readers through effective subscription models and inn
In this episode of The Paywall Podcast, Pete and Tyler discuss the impact of paywalls on digital publishing, addressing common misconceptions about their effect on traffic and audience engagement. They present data from
In this episode, Pete and Tyler break down a simple newsletter plan that powers your flywheel. You'll learn where free registration fits, how to speak to free vs paid readers, and the light upgrade prompts that move peop
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Paywall Podcast - Subscription strategies for news and magazine publishers is hosted by Leaky Paywall. The show is categorised under business (marketing) and has published 97 episodes.
Paywall Podcast - Subscription strategies for news and magazine publishers has published 97 episodes.
Paywall Podcast - Subscription strategies for news and magazine publishers regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
Paywall Podcast - Subscription strategies for news and magazine publishers is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Paywall Podcast - Subscription strategies for news and magazine publishers hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Paywall Podcast - Subscription strategies for news and magazine publishers average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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