Jul 23, 202532 minS1
<p>On this episode of Payments Ground Game, hosts Elaina Smith and Kevin Smith are joined by Evan Wain, President and COO of Ordr, an ISV making big moves in the world of sports and entertainment payments. The...
business
Payments Ground Game
Hosted by Kevin and Elaina Smith · business · EN-US
About this Podcast:
Most ISOs are built on the foundation of a successful and productive sales force. But as they grow, many struggle to build an effective and efficient operational back office to adequately support those sales.On Payments Ground Game, we go under the operational hood of payments ISOs. Let's take a deep dive into the operational tactics you can use to strategically scale performance and the bottom line of your ISO.
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Contact path
Public web form
Booking probability
18%
Guest openness
Selective
80/100
Required Score
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What is Payments Ground Game about?
Most ISOs are built on the foundation of a successful and productive sales force. But as they grow, many struggle to build an effective and efficient operational back office to adequately support those sales. On Payments Ground Game, we go under the operational hood of payments ISOs.
Who hosts Payments Ground Game?
Payments Ground Game is hosted by Kevin and Elaina Smith. The show has published 20 episodes to date.
What has Payments Ground Game covered recently?
Recent episodes include "Legacy Out, Loyalty In: Payments That Perform with Special Guest Evan Wain of Ordr" (23 July 2025, 32 minutes), "Preparing for the End of Level 2: Visa’s Shift in B2B Payments Explained" (17 June 2025, 18 minutes), and "Building Revenue Streams: ISV Payment Partnerships Demystified" (29 May 2025, 31 minutes).
How often does Payments Ground Game publish?
Payments Ground Game publishes roughly every two weeks, with episodes averaging 33 minutes across 20 episodes.
How hard is it to get booked on Payments Ground Game?
Booking probability for Payments Ground Game is 18%, and the host is rated Selective on guests. Payments Ground Game requires a Pod Score of 80 or higher. Payments Ground Game's contact route on record: public web form.
Who should pitch Payments Ground Game?
The strongest fits for Payments Ground Game are Payments & Loan Brokers and Lending & Credit Cards. Payments Ground Game has a business audience.
About the host
Kevin and Elaina Smith hosts Payments Ground Game, a business podcast with 20 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Jun 17, 202518 minS1
<p>In this episode, hosts Elaina and Kevin Smith tackle the sweeping changes coming to Visa’s Level 2 and Level 3 interchange programs. You’ll get an inside look at how these programs originally incentivized B2B...
- May 29, 202531 minS1
<p>On this episode of Payments Ground Game, hosts Elaina and Kevin Smith pull back the curtain on the process of monetizing payments for ISVs entering the space. Inspired by a recent conversation with an ISV looking to...
- May 13, 202533 minS1
<p>In this episode, hosts Kevin and Elaina Smith roll up their sleeves to tackle one of the biggest milestones in the payments world: securing a direct processing agreement and an acquiring bank...
- Apr 24, 202534 minS1
<p>On this episode of Payments Ground Game, we take a deep dive into the complicated, often misunderstood world of payment processing. Whether you’re new to the industry or a seasoned pro, you’ll appreciate their clear...
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- Oct 1, 202450 minS1
<p>In this episode, hosts Kevin & Elaina Smith are joined by special guest, Ken Musante, Founder and President of Napa Payments and Consulting. We explore the necessary relationship between acquiring sponsor banks and...
- Sep 16, 202440 minS1
<p>In this episode, hosts Kevin and Elaina Smith dive deep into the transformative power of technology in the payments ecosystem. We explore how to leverage scoring solutions, identity verification tools, and automated...
- Jul 1, 202441 minS1
<p>In this episode, hosts Kevin and Elaina Smith welcome payments industry marketing leader, Rebecca Walden. We address critical issues plaguing current marketing efforts in our industry—lack of creativity, excessive...
- May 14, 202429 minS1
<p>In this episode, hosts Kevin and Elaina Smith unravel the complexities of Acquiring Bank Identification Numbers (BINs) and their pivotal role in the payment processing ecosystem. This episode is perfect for payment...
- Apr 30, 202447 minS1
<p>On this episode of Payments Ground Game, hosts Kevin and Elaina Smith are joined by guest, Billy Boozer, the new CTO at Secure Bancard. Billy shares his expertise on the vital role of customizable, API-oriented...
- Apr 17, 202450 minS1
<p>In this episode, we delve deep into the core of what makes a business thrive. Join us as we unpack the journey of Ryan O'Leary, owner of SONA, based in Nova Scotia. We shed light on the art of scaling with soul...
- Mar 28, 202438 minS1
<p>In this episode of Payments Ground Game, we welcome John McCormick, a seasoned industry connector who played a pivotal role in establishing the Southeast Acquirers Association (SEAA.) The SEAA revolutionized the way...
- Mar 22, 202432 minS1
<p>In this episode of Payments Ground Game, hosts Kevin & Elaina Smith are joined by a special guest, James Shepherd, a well known industry expert who’s behind a few different successful businesses including ISO Amp and...
- Jan 22, 202431 minS1
<p>In this episode of Payments Ground Game podcast, hosts Kevin and Elaina Smith explore the rugged terrain of long-term strategies and goal setting. We delve into the art of building your business with patience...
Episode #6
Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth
Nov 29, 202322 minS1<p>In this episode, hosts Elaina Smith and Kevin Smith take a close look at the crucial component of sales strategy: customer acquisition cost. They share insights on how to calculate this important number and discuss...
- Nov 13, 202331 minS1
<p >In this episode of Payment Ground Game, we hash out this pressing question for payments companies: is it better to build or to buy software? </p> <p >We cover potential pitfalls, highlight the must-asks when...
- Oct 30, 202336 minS0
<p>In today's episode, we'll be exploring the concept of risk in merchant services. Why do applications get declined in underwriting? Why do merchants get terminated after they've been processing for a while. It all...
- Oct 16, 202320 minS1
<p>One common misstep for ISOs is trying to manage too many processing relationships. While having diversification is important, spreading thin often leads to lack of leverage in any of the relationships. ISOs need to...
- Oct 6, 202316 minS1
<p>Hosts Elaina Smith and Kevin Smith dive into the world of operational improvements for ISO owners. In this episode they tackle five key areas that present massive opportunities for enhancement. From the application...
- Sep 21, 202330 minS1
<p>As entrepreneurs in the payments industry, we've experienced the highs and lows of building and running an Independent Sales Organization (ISO). In this episode, we share our personal stories, memorable moments, and...
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