The Paul Higgins Podcast interviews the SaaS partners and platform leaders building consistent, cash-generating businesses on Salesforce, HubSpot, Zoho, Microsoft, Monday, NetSuite, Acumatica, and more. Prior guests include Jay McBain (Chief Analyst, Channels, Partnerships & Ecosystems at Omdia, and Channel Influencer of the Year), Sarah McDevitt (HubSpot), Heather Black (Salesforce), Marty Zigman (NetSuite), Brett Martin (Zoho), Barry Doucette (Microsoft), Robin Alex (GoHighLevel), Yash Tekriwal (Clay), Laurence Fitch (Slack), Gareth Pronovost (Airtable), Nick Sonnenberg (Asana), and Alex MacKay (Tequity). Host Paul Higgins helps SaaS partners escape the trap of billable hours, five verticals, and platform dependence, and move from lumpy months to consistent, cash-generating months. For episodes, show notes, and free resources, head to paulhigginsmentoring.com.
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Contact path
Public web form
Booking probability
44%
Guest openness
Selective
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Signup to Generate a PitchThe Paul Higgins Podcast interviews the SaaS partners and platform leaders building consistent, cash-generating businesses on Salesforce, HubSpot, Zoho, Microsoft, Monday, NetSuite, Acumatica, and more.
Recent episodes include "709 - The Brand Gets Rich. The Bike Shop Doesn't." (19 October 2026, 9 minutes), "708 - You're selling the pieces. Not the puzzle." (12 October 2026, 5 minutes), and "707 - One Coffee. One Insider. Six Months Off Your Build." (5 October 2026, 7 minutes).
Paul Higgins Podcast publishes roughly weekly, with episodes averaging 10 minutes across 300 episodes.
Booking probability for Paul Higgins Podcast is 44%, and the host is rated Selective on guests. Paul Higgins Podcast requires a Pod Score of 86 or higher. Paul Higgins Podcast's contact route on record: public web form.
The strongest fits for Paul Higgins Podcast are IT Services & Software Development and Business & Management Consulting. Paul Higgins Podcast has a business audience.
Paul Higgins Podcast is a business show with 300 episodes published.
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Episode #709
Your commission cheque is smaller than it used to be, the leads your platform sends you have slowed to a trickle, and every month there seem to be more partners fighting over the same deals. In this episode, I share a...
Episode #708
You built AI into your delivery this year, your team ships faster, and your close rate is still sitting exactly where it was at the start of the year. In this episode, I break down why that happens, and why it is the...
Episode #707
Your prospects can tell within about 10 minutes of a Zoom call that you don't really know their industry. In this episode, I share the coffee meeting that stopped me from launching a hotel and cafe service line at...
Episode #706
Your P&L says you made 60 percent margin last year. The real number could be half of that, and it is not an accounting error, it is the hours you spend on delivery costed at zero. In this episode, I break down a partner...
Episode #705
Your certification feels like the asset. It is closer to a rented seat on someone else's platform, and AI is quietly pulling the chair out from under it. In this episode, I break down a conversation with a peer of mine...
Episode #704
You are one of forty partners on your platform, and every website, every LinkedIn profile, and every pitch says the same three lines: Salesforce implementation, Zoho work, Monday builds, HubSpot onboarding. In this...
Episode #703
You can beat the biggest partner in your ecosystem on content, on volume, on quality, and still finish the year at a quarter of their revenue with price as the only lever anyone hands you. In this episode I break down...
Episode #702
Firing your agency won't get you more leads. I got on a call this week with an MSP owner in a market with over 2,500 providers, all deals mostly on price, who had burned two years and thousands of dollars on two...
Episode #700
You subscribe to the newsletters, listen to the podcasts, watch the videos, sit in the partner events, and every quarter your revenue still falls behind the target you set for yourself. The smartest SaaS partners I know...
Episode #700
You've picked a real niche, built a real list, and spent real money, so why are there still zero sales calls on your calendar? In this episode, I break down what happened with a SaaS partner I'll call Dan, who sent 91...
Episode #699
Look at your last ten projects and ask an uncomfortable question: how many could the platform's own AI agent do most of within the next two years? For a lot of SaaS partners, the honest answer is most of them, and that...
Episode #698
Every podcast in our space is telling you AI has killed SaaS, and not one of them can name a client who has actually walked away from their platform. In this episode, I show you why the "AI replaces the platform" story...
Episode #697
The decision that scares you most is the one keeping you stuck, and the fear talking you out of it has a name: eggs in one basket. In this episode, I break down why that fear is a lie for SaaS partners spread thin...
Episode #696
You are about to spend months solving a problem you have never actually counted, and the real cost is not the wasted build, it is every move you do not make while you are stuck in it. In this episode, I break down three...
Episode #695
Why you should listen Jim Marascio runs Equals 11 with roughly 30 direct team members, yet delivers Salesforce work with on-demand access to more than 600 certified engineers. He breaks down the exact staffing...
Episode #694
You did not get into this business to sell configuration hours, but at some point that became the model anyway. In this episode, I break down the one number from Forrester's Microsoft modern work partner study that...
Episode #693
Still treating your closed lost pipeline as a graveyard, chasing new leads while old quotes gather dust in your CRM? In this episode, I break down two AI revenue plays most SaaS and platform partners are missing...
Episode #692
If your business is fully booked and still can't grow, the problem is not capacity and it is not systems. It is that everything still runs through you. In this episode, I share the question I ask every SaaS partner I...
Episode #691
Why you should listen Chris Widmayer took Penrod from a generalist Salesforce shop to one of the top five healthcare partners at Salesforce, and lifted gross margins by about 15% (now sitting between 47% and 55%) by...
Episode #690
The hardest thing you do, you price at zero. The configuration anyone with a certification can deliver gets quoted down to the hour, then the integration thinking the platform was never built for, the architecture, the...
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