
696 - Wrong Problem
You are about to spend months solving a problem you have never actually counted, and the real cost is not the wasted build, it is every move you do not make while you are stuck in it. In this episode, I break down three

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Hosted by Paul Higgins · 🇺🇸 US · EN · 300 episodes
Established thought leaders with verified media credentials.
If you're a SaaS Consulting Partner earning low to mid six figures, and wearing every hat from sales to delivery, this podcast is your shortcut to scaling smarter.Each week, I talk to successful SaaS partners of Salesforce, HubSpot, Zoho, NetSuite, Monday.com, and the wider SaaS ecosystem who've cracked the code to bigger deals, recurring revenue, better systems, and more freedom from project grind.You'll hear how top SaaS Consulting Partners, ISVs, and SI consultants make the WHO and WHAT decisions that move them from low-margin implementation work to premium engagements and predictable recurring revenue.No fluff. Just sharp lessons from the field.Subscribe and join 670+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale to 7 figures and beyond.paulhigginsmentoring.com/apply
Paul Higgins hosts Paul Higgins Podcast, a business show with 300 episodes published.

You are about to spend months solving a problem you have never actually counted, and the real cost is not the wasted build, it is every move you do not make while you are stuck in it. In this episode, I break down three

Why you should listen Jim Marascio runs Equals 11 with roughly 30 direct team members, yet delivers Salesforce work with on-demand access to more than 600 certified engineers. He breaks down the exact staffing partnershi

You did not get into this business to sell configuration hours, but at some point that became the model anyway. In this episode, I break down the one number from Forrester's Microsoft modern work partner study that every

Still treating your closed lost pipeline as a graveyard, chasing new leads while old quotes gather dust in your CRM? In this episode, I break down two AI revenue plays most SaaS and platform partners are missing complete

If your business is fully booked and still can't grow, the problem is not capacity and it is not systems. It is that everything still runs through you. In this episode, I share the question I ask every SaaS partner I wor

Why you should listen Chris Widmayer took Penrod from a generalist Salesforce shop to one of the top five healthcare partners at Salesforce, and lifted gross margins by about 15% (now sitting between 47% and 55%) by comm

The hardest thing you do, you price at zero. The configuration anyone with a certification can deliver gets quoted down to the hour, then the integration thinking the platform was never built for, the architecture, the j

You finished the week proud of the automation, the agent, the tool you finally shipped. Then the quieter thought lands: not one conversation with anyone who could actually buy from you. In this episode I name the trap th

You keep telling everyone the business is fine, and your pipeline, your LinkedIn profile, and your bank balance at the end of the month keep telling the truth. In this episode I go back to the years I spent saying "great

Why you should listen Gideon Shalwick built Vubli after nearly 20 years in online video and software, and he breaks down why your personal brand channel outranks your company channel in both search and AI results every t

A buyer in your niche just picked their SaaS partner. It wasn't you, and you never knew the deal was happening. In this episode I break down what Jay McBain, the most quoted channel analyst in the world, told me about th

A client called you last week. The report used to take an hour. Now it takes five minutes. They want to know why they're still paying for the hour, and the honest answer is you don't have one. In this episode, I break do

Working hard on the wrong thing and you can feel it, but you can't see it from inside the jar. In this episode, I break down the Decision Call format, what it is, why it works, and the pattern showing up across four very

Why you should listen Jay McBain breaks down the data behind why 51% of partners are in double-digit profit decline while the industry grows at 10.2%, and what separates the partners winning from the ones quietly falling

Your clients keep asking you about AI, and you keep talking about tools. That's the problem. In this episode, I break down why most SaaS partners are giving away the most valuable conversation they could be having, AI re

Your revenue is inconsistent and you already know why you haven't made the decision yet. In this episode, I break down the WHO problem most SaaS partners mistake for a skills problem, why serving more industries makes yo

You didn't lose that deal in the proposal. You lost it six months earlier, before the prospect ever found your name. In this episode, I break down why the buyer's journey for tech business owners has shifted, why AI is a

Why you should listen Donald runs one of the top B2B sales podcasts in the world, heard in over 155 countries, and breaks down the exact LinkedIn-first sequence he uses to turn cold prospects into booked calls without pa

Watched your vendor's share price lately, or noticed the quiet changes to partner fees, commissions, and cloud service minimums? In this episode, I break down why Wall Street is pricing in the collapse of the per-seat mo

Most tech business owners hitting mid-six figures aren't stuck because they're not working hard enough. They're stuck because they're running a business built on assumptions nobody has ever tested. In this episode, I wal
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Paul Higgins Podcast is hosted by Paul Higgins. The show is categorised under business (marketing) and has published 300 episodes.
Paul Higgins Podcast has published 300 episodes.
Paul Higgins Podcast regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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Paul Higgins Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
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