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Passle CMO Series Podcast

Hosted by Passle · business · EN · 100 episodes

About this Podcast:

Hear from the world’s best Professional Services Marketing & Business Development Leaders.New episodes released every Tuesday.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

33%

Guest openness

Selective

80/100
Required Score

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Questions about Passle CMO Series Podcast

Who hosts Passle CMO Series Podcast?

Passle CMO Series Podcast is hosted by Passle. The show has published 100 episodes to date.

What has Passle CMO Series Podcast covered recently?

Recent episodes include "CMO Series Rainmakers EP 8: Fadwa Hammoud of Miller Johnson on Driving Growth With Intention." (20 October 2026, 31 minutes), "Episode 212 - Drew Hawkins and Rachel Hutson of Womble Bond Dickinson on Building a Seamless Digital Platform for Marketing and BD" (13 October 2026, 28 minutes), and "Episode 211 - Melanie Hill of Chambers & Partners on How the Role of the Law Firm CMO Is Changing" (6 October 2026, 11 minutes).

How often does Passle CMO Series Podcast publish?

Passle CMO Series Podcast publishes roughly weekly, with episodes averaging 23 minutes across 100 episodes.

How hard is it to get booked on Passle CMO Series Podcast?

Booking probability for Passle CMO Series Podcast is 33%, and the host is rated Selective on guests. Passle CMO Series Podcast requires a Pod Score of 80 or higher. Passle CMO Series Podcast's contact route on record: public web form.

Who should pitch Passle CMO Series Podcast?

The strongest fits for Passle CMO Series Podcast are Marketing, Advertising & PR and Business & Management Consulting. Passle CMO Series Podcast has a business audience.

About the host

Passle hosts Passle CMO Series Podcast, a business show with 100 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #316

    CMO Series Rainmakers EP 8: Fadwa Hammoud of Miller Johnson on Driving Growth With Intention.

    Oct 20, 202631 min

    A good rainmaker does not just provide contacts for a firm; they connect them. On today’s episode of the Rainmakers podcast, Alex Haidar sits down with Fadwa Hammoud, Managing Member of Miller Johnson’s Detroit office...

  • Episode #314

    Episode 212 - Drew Hawkins and Rachel Hutson of Womble Bond Dickinson on Building a Seamless Digital Platform for Marketing and BD

    Oct 13, 202628 min

    Every firm’s marketing and business development are built on a foundation of digital infrastructure, but how does a modern, technologically aware firm organise their marketing and BD objectives effectively? On today’s...

  • Episode #312

    Episode 211 - Melanie Hill of Chambers & Partners on How the Role of the Law Firm CMO Is Changing

    Oct 6, 202611 min

    The law firm's CMO is now a strategic, board-aligned leader with clear responsibility for driving the bottom line. On today's episode of the CMO Series Podcast, Sam Page is joined by Melanie Hill, CMO at Chambers and...

  • Episode #310

    Episode 209 - Eileen Kinney-Mallin on How to Drive Lawyer Adoption of Your CRM

    Sep 24, 202623 min

    A CRM implementation can involve a huge investment of time, money and resources, but making sure lawyers actually use a new CRM is another challenge entirely. On today's episode of the CMO Series Podcast, Charles...

  • Episode #309

    Episode 2 - CMO Series Laterals & Mergers: 2 Good 1 Bad with Craig Budner from Budner Performance Group

    Sep 16, 20266 min

    Last week you heard from Grasford Smith, a Litigation Partner and Co-Chair of the lateral integration programme at Akerman, to hear his insights on two good things that have worked for the programme and one thing that...

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  • Episode #308

    Episode 1 - CMO Series Laterals & Mergers: 2 Good 1 Bad with Grasford Smith from Akerman

    Sep 10, 20265 min

    Only last month we launched CMO Series: Laterals & Mergers, a podcast dedicated entirely to how law firm marketers and BD leaders navigate the complexities of lateral recruitment and firm mergers. This month we present...

  • Episode #307

    Episode 7 - CMO Series Laterals & Mergers: Heidi Gardner and Ivan Matviak on How Law Firms Can Turn Relationships into Revenue

    Sep 3, 202636 min

    Every law firm claims to prioritise collaboration, yet very few have figured out how to turn it into real, measurable revenue growth. Today on the CMO Series: Laterals & Mergers, host Connor Kinnear, Chief Marketing and...

  • Episode #306

    Episode 6 - CMO Series Laterals & Mergers: Mark Levin of Marshall Gerstein on The Lawyer Who Cracked the NFL's Hiring Code and Brought It Back to Big Law

    Aug 27, 202628 min

    Lateral hiring is currently at an all time high and the cost of getting it wrong runs into the billions, so why are firms still making critical hiring decisions without using the right tools to get it right. This week...

  • Episode #304

    Episode 4 - CMO Series Laterals & Mergers: Craig Budner of Budner Performance Group on Unlocking Law Firm Growth Through Laterals

    Aug 13, 202618 min

    Growth means different things depending on where you sit in a law firm. For lawyers, it's often about winning new work and deepening client relationships. For marketing and BD teams, it's about building the...

  • Episode #303

    Episode 3 - CMO Series Laterals & Mergers: Adam Severson of Baker Donelson on The Marketing Playbook for Laterals And Mergers

    Aug 12, 202625 min

    Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm's strategic direction and...

  • Episode #302

    Episode 2 - CMO Series Laterals & Mergers: Dave Southern of Mayer Brown on Making Lateral Acquisitions Pay Off Through Client Collaboration

    Aug 6, 202616 min

    It's well documented that better client-based collaboration can boost business development results and build stronger, long lasting relationships between law firms and their clients. What isn't as clear is how firms can...

  • Episode #301

    Episode 1 - CMO Series Laterals & Mergers: Will Brewster on The Communications Lens on A Law Firm Merger

    Aug 5, 202617 min

    Marketing and communications play a pivotal role in successfully launching the news of a law firm merger. Being able to strike the right balance between client-centric narratives, internal messaging, brand management...

  • Episode #300

    Episode 208 - Tamasin Manwaring of Linklaters on Putting Clients at the Centre of Legal Product BD

    Jul 28, 202617 min

    Moving beyond practice group silos and towards a one firm, one solution approach starting with what the client genuinely needs has never been more relevant for global firms. On today's episode of the CMO Series Podcast...

  • Episode #299

    Episode 207 - Sarah High of Yetter Coleman on The Big Law Mindset: Reality Of Successfully Scaling A BD Function In A Boutique Firm

    Jul 8, 202622 min

    Adapting the big law playbook and driving the same high standards without the big law budget has never been more relevant for growing firms. On today's episode of the CMO Series Podcast, Will Eke is joined by Sarah...

  • Episode #297

    Episode 206 - Jennifer Shankleton of Brennan Manna & Diamond LLC on How to Navigate an Ever-Evolving Role in Legal Marketing & Business Development

    Jul 1, 202632 min

    As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively redefine and shape the role’s future direction. On this week's episode of the CMO...

  • Episode #298

    Episode 205 - Helen Griffiths of Fladgate on Delivering a BD Plan That Works in Practice

    Jun 24, 202635 min

    Building a BD function that actually drives revenue, not just activity, is something many law firms talk about but few get right. On today's episode of the CMO Series Podcast, Will Eke is joined by Helen Griffiths, Head...

  • Episode #296

    Episode 204 - Rob Gijsen of CMS on Rethinking Client Strategy To Drive Real Revenue

    Jun 17, 202622 min

    In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the board. In today’s episode of the CMO Series Podcast, Will Eke sits down with Rob...

  • Episode #295

    Episode 203 - Roanne Neuwirth on What Separates a Market Position from a Service List

    Jun 10, 202632 min

    In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator and how do firms truly stand out? On today's episode of the CMO Series Podcast...

  • Episode #294

    Episode 202 - Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch

    Jun 3, 202623 minS0

    <p>Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed...

  • Episode #293

    Episode 201 - Mikkel Keller Stubkjær and Rebecca Blaw on The Newsroom Model: How to Turn Your Website into Your Best BD Tool

    May 27, 202632 minS0

    <p >Every law firm is trying to solve the same challenge of making their firm's expertise easier to find, easier to share, and work harder commercially. Reed Smith tackled this with a complete rebuild of its digital...

Guest Appearances

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