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Hosted by Passle · 🇺🇸 US · EN · 100 episodes
Established thought leaders with verified media credentials.
Hear from the world’s best Professional Services Marketing & Business Development Leaders.New episodes released every Tuesday.
Passle hosts Passle CMO Series Podcast, a business show with 100 episodes published.
Growth means different things depending on where you sit in a law firm. For lawyers, it's often about winning new work and deepening client relationships. For marketing and BD teams, it's about building the infrastructur
Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm's strategic direction and id
It's well documented that better client-based collaboration can boost business development results and build stronger, long lasting relationships between law firms and their clients. What isn't as clear is how firms can
Marketing and communications play a pivotal role in successfully launching the news of a law firm merger. Being able to strike the right balance between client-centric narratives, internal messaging, brand management, an
Moving beyond practice group silos and towards a one firm, one solution approach starting with what the client genuinely needs has never been more relevant for global firms. On today's episode of the CMO Series Podcast,
Adapting the big law playbook and driving the same high standards without the big law budget has never been more relevant for growing firms. On today's episode of the CMO Series Podcast, Will Eke is joined by Sarah High,
As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively redefine and shape the role’s future direction. On this week's episode of the CMO Serie
Building a BD function that actually drives revenue, not just activity, is something many law firms talk about but few get right. On today's episode of the CMO Series Podcast, Will Eke is joined by Helen Griffiths, Head
In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the board. In today’s episode of the CMO Series Podcast, Will Eke sits down with Rob Gij
In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator and how do firms truly stand out? On today's episode of the CMO Series Podcast, Alex
Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed before, a
Every law firm is trying to solve the same challenge of making their firm's expertise easier to find, easier to share, and work harder commercially. Reed Smith tackled this with a complete rebuild of its digital platform
55% of law firms say cross-selling is one of their most important levers for revenue growth, yet only 19% strongly agree they're effective at it. That gap between ambition and execution is at the heart of our latest rese
The countdown is officially on for CMO Series Live 2026! Just 3 weeks to go until the action-packed day of networking, collaboration, and learning with legal marketing and BD professionals from across the industry. No mo
Law firms talk a lot about client relationships. But turning that into something consistent, scalable and truly integrated across a firm is a very different challenge. In this episode of the CMO Series Podcast, Eugene Mc
Getting the right MarTech stack in place has never been more critical, yet many firms struggle with getting the high-stake investment projects off the ground. Today on the CMO Series Podcast, Charles Cousins sits down wi
Cross-selling in law firms isn’t a knowledge problem, it’s an execution problem. Most lawyers know it matters, but few do it consistently because the right infrastructure, support, and momentum aren’t in place. In this s
Business development is something every law firm talks about, but far fewer truly embed it into the day-to-day habits of their lawyers. On the latest episode on the CMO Series Podcast, we sit down with Gemma Francis, a l
High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance doesn’t happen by accident, it’s built, shaped and led. In the latest CMO Series Pod
Client experience is fast becoming a key driver of long-term growth for law firms that want to deliver real value, build lasting client relationships and stand out in the market. On today’s new episode of the CMO Series
Mo Bunnell
CEO and Founder of Bunnell Idea Group · Bunnell Idea Group
1 appearance on this show
Ryan Evans
Director of Public Relations and Communications · Jones Walker
1 appearance on this show
Dr. Patrick Johnson
Chief Business Development & Marketing Officer · Veterans Farming Initiative of Alabama
1 appearance on this show
Craig Budner
Budner Performance Group
1 appearance on this show
Adam Severson
Baker Donelson
1 appearance on this show
Dave Southern
Mayer Brown
1 appearance on this show
Sarah High
Yetter Coleman
1 appearance on this show
Clare Quinn-Waters
Edwin Coe
1 appearance on this show
Mikkel Keller Stubkjær
Novicell
1 appearance on this show
James Barclay
Passle Inc
1 appearance on this show
Iwona Kesting
Jones Day
1 appearance on this show
Raya Blakeley-Glover
Bird & Bird
1 appearance on this show
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Passle CMO Series Podcast is hosted by Passle. The show is categorised under business (marketing) and has published 100 episodes.
Passle CMO Series Podcast has published 100 episodes.
Passle CMO Series Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
Passle CMO Series Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Passle CMO Series Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Passle CMO Series Podcast average 24 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Passle CMO Series Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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