Oct 29, 202633 minS3
What does ambition cost a working mom, and what does it give back? This best-of brings back two conversations between Melissa and Esther about being mothers who also run a company. They look at the motherhood penalty...
kids
Parenting, apparently
Hosted by Pok Pok · kids · EN
About this Podcast:
Parenthood doesn't come with instructions, and neither does building a company. Melissa and Esther are figuring out both on opposite sides of the world, as friends and founders of award-winning kids’ media brand Pok Pok. Since 2021, running Pok Pok has been a front-row seat to the inner world of parents: the real wins that don’t make it to Instagram, as well as the unspoken fears and questions that everyone is waiting for someone else to say first. Parenting, apparently, is a space to come together and take the pressure off parenthood by celebrating the fact that there is no “right” way of doing it. Each episode is a reminder that you’re not supposed to have all the answers, but that the way to get closer to them is by getting curious. Whether Melissa and Esther are sharing their own “WTF” moments, reflecting in real time, or passing the mic to guests from the community, you’re invited to come get curious about your own parenting jour
Pitch Analysis
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
80/100
Required Score
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What is Parenting, apparently about?
Parenthood doesn't come with instructions, and neither does building a company. Melissa and Esther are figuring out both on opposite sides of the world, as friends and founders of award-winning kids’ media brand Pok Pok.
Who hosts Parenting, apparently?
Parenting, apparently is hosted by Pok Pok. The show has published 44 episodes to date.
What has Parenting, apparently covered recently?
Recent episodes include "Best Of: Honest Founder-Mom Talk, The Motherhood Penalty & Parent Guilt" (29 October 2026, 33 minutes), "The Art of Motherhood: Creativity, Ambition and Identity with Madeline Donahue" (15 October 2026, 47 minutes), and "Parenting Expectations vs. Reality: Snacks, Bedtimes, and Behaviour" (1 October 2026, 44 minutes).
How often does Parenting, apparently publish?
Parenting, apparently publishes roughly weekly, with episodes averaging 45 minutes across 44 episodes.
How hard is it to get booked on Parenting, apparently?
Booking probability for Parenting, apparently is 32%, and the host is rated Selective on guests. Parenting, apparently requires a Pod Score of 80 or higher. Parenting, apparently's contact route on record: verified email.
Who should pitch Parenting, apparently?
The strongest fits for Parenting, apparently are Family & Social Services. Parenting, apparently has a kids audience and around 340 subscribers on YouTube.
About the host
Pok Pok hosts Parenting, apparently, a kids podcast with 44 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 15, 202647 minS3What if motherhood doesn’t diminish creativity, but gives it new urgency, meaning and material? Brooklyn painter Madeline Donahue joins Melissa and Esther to explore how becoming a mother helped her find her artistic...
Oct 1, 202644 minS3Before you have kids, you picture the parent you’ll be and the kid you’ll have. But what happens when kids grow into humans that don’t match the ones we daydreamed about while pregnant? In this episode of Parenting...
Sep 24, 202646 minS3This week it's just Melissa and Esther — no guest, just the two of them, picking up a thread left over from last week's conversation about ambition: what were they actually chasing when they started Pok Pok, and is it...
Sep 17, 202650 minS3In this episode of "Parenting, apparently," Esther and Melissa sit down with Amil Niazi — whose viral essays and national bestselling memoir have made her one of today's most talked-about parenting thinkers. The...
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Sep 10, 202643 minS3Melissa and Esther welcome back pediatric occupational therapist Laura Petix (the pod’s first return guest!) who arrives with a new book: The Sensory Code , out October 6. They start where her book does, with the...
Parenting, apparently
Rethinking What School Offers Kids
Sep 3, 202643 minIn this episode of “Parenting, apparently,” Esther and Melissa rethink what school really offers kids. From exploring the differences between the Belgian and Canadian education systems to imagining what they would...
Aug 27, 202645 minS3It’s back-to-school season, and Melissa’s son is starting kindergarten for the first time, while Esther is six years in with her two boys. Together, they chat about the practical and emotional realities of getting the...
Aug 20, 202641 minS3In this episode of “Parenting, apparently”, Melissa and Esther unpack the “motherhood penalty”: the bias mothers can face in hiring, pay, promotions, and how their boundaries are perceived at work. The conversation was...
Aug 13, 202650 minS3Melissa and Esther were 90s kids with very different upbringings. Growing up in Canada and Belgium, they compare notes on their millennial childhoods—from peanut butter lunch rules and being latch-key kids to weekend...
Aug 6, 202651 minS3This week on “Parenting, apparently”, Esther is joined by her sister Edith for a conversation about childhood, motherhood, feminism, and the lessons we carry from the way we were raised. Edith works in TV and film in...
Jul 30, 202644 minS3Melissa Cash and Esther Huybreghts, hosts of Parenting, Apparently , share the story behind Pok Pok—their award-winning kids’ app built to rethink screen time through creativity, calm, and imaginative play. After...
Jul 23, 202650 minS2Is there such a thing as safe social media for kids? If so, what does it actually take to build it? This week, Melissa and Esther are joined by Leah Ringelstein, co-founder and CEO of Zigazoo, the kid-safe social media...
Jul 16, 202638 minS2This week, Esther and Melissa dive into the world of YouTube, AI slop, and the challenge of finding healthier media for kids. After creating their own low-stimulation kids’ channel, Studio Pok Pok, and navigating the...
Jul 9, 202649 minS1Sam Doll is a musician, writer, filmmaker, and creator with over a million followers online. In this episode about finding yourself after kids, Sam joins Melissa and Esther to talk about the identity shift that comes...
Jul 2, 202652 minS2Courtney Phillips Spoehr, senior creative executive at Calm, joins Melissa and Esther to talk about summer parenting stress and the pressure of the “18 summers” mindset. This conversation explores what real summer...
Jun 25, 202646 minS2Freya Lyon — known online as The Queer Mama — joins Melissa for a chat about queer parenting, donor conception, and how to answer kids’ questions honestly about identity, death, and their bodies. Freya grew up...
Jun 18, 202651 minS2This week on Parenting, apparently , Esther and Melissa sit down with Elan Lee, the award-winning game designer, storyteller, co-creator of Exploding Kittens , and, most importantly, a dad. Elan shares how becoming a...
Jun 11, 202645 minS2In this episode of Parenting, Apparently , Esther and Melissa sit down with developmental psychologist Dr. Kathy Hirsh-Pasek to talk about why play is one of the most powerful ways children learn. From everyday moments...
Jun 4, 202643 minS2This week on Parenting, Apparently , Esther and Melissa speak with Ben Drury, co-founder and CEO of Yoto , the screen-free audio platform for kids designed to support independence, imagination, and choice in what...
Recent guests
Recent guests on Parenting, apparently. Study who booked and why before you pitch.
A
Amil Niazi
writer, producer and author of Life After Ambition: A Good Enough Memoir, The Cut
M
Melissa Cash
co-founder and CEO, Pok Pok
E
Elan Lee
Chief Executive Officer, Microsoft/Xbox Entertainment Studios, Fourth Wall Studios, 42 Entertainment
M
Marlie Cohen
certified prenatal and postnatal trainer, Bounce Forward Co.
Best industries to pitch Parenting, apparently for
PitchCentric classifies Parenting, apparently under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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