
Episode #28
Preserving Business Legacy with Jordan Burg
In this episode of Pardon My Hunch, Teri Hoffman speaks with Jordan Burg, Head of Marketing at CSG Partners, about the instincts, career pivots, and experiences that have shaped his approach to business and marketing. Jordan reflects on stepping away from corporate marketing to help stabilize and sell his grandfather’s New York real estate business, sharing lessons about family legacy, trusting the right people, focusing on the essentials, and adapting when plans change. He also discusses how those experiences influence his work at CSG Partners, where he helps communicate the value of employee stock ownership plans and emphasizes clear positioning, thoughtful testing, and understanding what truly matters to the audience. This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale. To find out more about how we can help you nail a killer vibe before you go live with an idea or a brand message, go to www.gohunch.com

