
Episode #299
Putting Paragould on the Map with Paula Lerma
Did you know Paragould has a Director of Travel and Tourism? Paula Lerma joins Jared to explain what that job involves and why attracting visitors matters to everyone who calls Paragould home. Paula shares her journey from working in education to pursuing a career built around the outdoors, storytelling, and helping people enjoy a place. Just as she was preparing to move away for the right opportunity, the job she’d been looking for opened up right here. They discuss her first six months in the role, including the Car and Air Show that brought roughly 3,000 people to town, established favorites like Loose Caboose and the Bluegrass Festival, and new ideas like a farm-to-table event. Along the way, Paula explains how tourism supports local businesses and helps more people discover what makes Paragould worth a visit.

