
Episode #10
How to Build, Fund and Sell a Startup with Lennu Keinänen
In this episode of EXIT, a Pantrium miniseries, Christie H. Kristensen sits down with Lennu Keinänen - founder of Paytrail, serial entrepreneur with four exits, active angel investor, and now Group CEO of Rise Financial Group. We skip the champagne-and-headlines version of startup success and go straight into the real stuff: co-founder conflict, when to build a board, how to fund a startup without giving away the company, what VCs actually look for, and why most founders are drowned in advice that doesn't apply to them.If you're a founder, operator, angel investor, or just trying to understand how startups actually get built (and sold) in Europe and the Nordics, this one's for you. What we cover: 00:00 — Welcome to EXIT: the real story behind startup exits 01:07 — Building with co-founders — and the red flags to watch for 04:03 — What actually changes once a startup hits €10M revenue 06:09 — Knowing when to evolve as a founder — or step aside 07:02 — When a startup is ready for a board and advisors 10:56 — Funding 101: grants, loans, and equity — in that order 12:58 — Angel investors vs. VCs — when to raise from who 14:56 — What Lennu actually looks for before investing in a startup 17:18 — How AI has changed early-stage founder thinking 19:43 — Are Nordic and European founders bold enough to think global? 21:29 — Four exits, four lessons — what buyers are really buying 23:49 — Drowning in advice? Here's how to filter it 26:43 — What worries Lennu most about AI and society 30:33 — Final thoughts: why now is the best time to build Lennu Keinänen is a Finnish serial entrepreneur and angel investor best known for founding Paytrail, one of Finland's leading payment technology companies, before exiting in 2017. Since then he's backed early-stage startups as an angel investor and now leads Rise Financial Group, an AI-first financial platform for European SMEs. Christie H. Kristensen is the founder of Pantrium, the media platform translating complexity in fintech, banking, and financial services into stories people can actually use — for the founders, operators, and next generation building the future of the industry. Subscribe to Pantrium for more real conversations with founders, operators, and investors who've actually done it.

