Opinionated SEO - Digital Marketing News

Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.

Opinionated SEO - Digital Marketing News is a business podcast hosted by Philip Mastroianni, with 41 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Philip Mastroianni hosts Opinionated SEO - Digital Marketing News, a business show with 41 episodes published.

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  Episode #2

  Trends and Takeaways from BrightonSEO - San Diego 2024 SEO Conference

  Nov 26, 202419 minS4

  <p>Send a text</p><p>What if the future of SEO is being rewritten right before your eyes? Join us as we explore this fascinating landscape as we recap Brighton SEO in San Diego. Together with my insightful guests, Venkata and Zak, we unpack the engaging discussions around AI integration in SEO, brand consistency, and Microsoft and Google's latest innovations. The event was not just about absorbing expert knowledge but also experiencing the synergy between SEO and paid search, thanks to the concurrent HeroConf. This crossover provided the opportunity for additional insights, especially in the realms of reporting and...

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  Episode #1

  Revolutionizing Search: The Impact and Future of AI-Powered Chat Interfaces

  Jun 19, 202421 minS4

  <p>Send a text</p><p>Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on their growing popularity and transformative impact on traditional search engines like Google. We’ll discuss Perplexity AI, a unique search engine that combines conversational abilities with real-time data retrieval, offering a more personalized and interactive approach to finding information. Philip compares Perplexity's strengths an...

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  Opinionated SEO - Digital Marketing News

  AI LLM Prompting Tests - My Results on Prompt Engineering

  Jul 24, 202311 minS0

  <p>Send a text</p><p>I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks.</p><p><b><br/>Google Bard</b></p>Released major update on July 13, 2023Prompt strategy: Long paragraphs, numbered tasks, multiple iterationsCouldn't produce high quality content without heavy editingIssues following instructions, needing reminders<p><b><br/>OpenAI GPT-4</b></p>Works well with conversational, transcribed promptAble to...

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  Episode #3

  Hassan Ud-Deen - Content Strategist For Tech & Ecommerce Brands

  May 13, 202332 minS3

  <p>Send a text</p><p>Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original research and work he’s doing in his current role.<br/><br/>Website: https://hassanuddeen.com/<br/>Blog: https://hassanuddeen.com/blog/<br/>LinkedIn: https://www.linkedin.com/in/hassan-uddeen/</p>

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  Episode #2

  Google Analytics 4 Alternative - Plausible Analytics

  Apr 3, 202317 minS3

  <p>Send a text</p><p>In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics tool that is fully compliant with GDPR, CCPA, and PECR - Plausible Analytics.<br/>https://plausible.io/<br/><br/><b>Here are some key takeaways:</b><br/>1. Plausible is a simple and intuitive alternative to the complex interface of Google Analytics.<br/>2. With Plausible, you own 100% of your website data, and there is no need...

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