business
Hosted by Sarah Wilson and Penny Cook · business · EN · 37 episodes
We’re two fractional COOs who have spent our careers inside growing, complex businesses helping founders and leadership teams turn strategy into execution. While we share the same seat, we bring very different operating lenses, including different instincts, backgrounds, and approaches to solving the same problems. Alongside candid conversations between the two of us, we interview operations leaders, founders, and practitioners who live in the execution layer of business. This is a space for thoughtful, real-world discussions about how the work gets done right.
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchWe’re two fractional COOs who have spent our careers inside growing, complex businesses helping founders and leadership teams turn strategy into execution. While we share the same seat, we bring very different operating lenses, including different instincts, backgrounds, and approaches to solving the same problems.
Operating on PURPOSE is hosted by Sarah Wilson and Penny Cook. The show has published 37 episodes to date.
Recent episodes include "Ops Lessons from Sports" (20 October 2026, 17 minutes), "Mini Kaizen, 3 Easy Steps" (13 October 2026, 17 minutes), and "Meetings, Done Better" (6 October 2026, 21 minutes).
Operating on PURPOSE publishes roughly weekly, with episodes averaging 16 minutes across 37 episodes.
Booking probability for Operating on PURPOSE is 31%, and the host is rated Selective on guests. Operating on PURPOSE requires a Pod Score of 80 or higher. Operating on PURPOSE's contact route on record: verified email.
The strongest fits for Operating on PURPOSE are Business & Management Consulting. Operating on PURPOSE has a business audience.
Sarah Wilson and Penny Cook hosts Operating on PURPOSE, a business show with 37 episodes published.
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Episode #37
The conversation explores the parallels between sports and business, emphasizing the importance of systems, preparation, and continuous improvement for success. Penny Cook and Sarah Wilson discuss how effective...
Episode #36
In this conversation, Sarah Wilson and Penny Cook discuss the importance of addressing small, overlooked issues in business operations and how these can lead to significant improvements. They introduce the Kaizen...
Episode #35
The lever for operational leaders is the format of meetings, which can determine the effective use of resources and impact the entire rhythm of the organization. Penny Cook and Sarah Wilson discuss the importance of...
Episode #34
The conversation delves into the challenges and key elements of successful business transformation. It emphasizes the cost of transformation, the importance of clearly defining the 'why', the distinction between...
Episode #32
The conversation explores the ethical decisions woven throughout business operations, emphasizing the importance of trust, transparency, and ethical standards in leadership, vendor relationships, and brand promises. It...
Episode #32
The conversation explores the critical role of team chemistry in operational success, emphasizing the impact of role clarity, debriefs, and positive reinforcement on team performance and collaboration. It highlights the...
Episode #30
The conversation explores the impact of trust on business operations, the process of rebuilding trust, and the importance of fixing the root cause of trust issues. It emphasizes the need to manage expectations, identify...
Episode #28
Sarah Wilson and Penny Cook, both fractional CEOs and operational turnaround partners, answer listener questions on operational challenges. They provide insights on managing projects, navigating political issues, and...
Episode #27
The conversation explores the transition into ops leadership, emphasizing the shift from being an individual contributor to an orchestrator, building a map for the first 90 days, and leading with intention and purpose...
Episode #26
The conversation delves into the drawbacks of update culture, emphasizing the need to shift focus from excessive meetings to meaningful actions. It highlights the importance of celebrating successes, taking action on...
Episode #25
The conversation explores the critical aspects of leading a team through a pivot, emphasizing the importance of communication, decision-making, and realignment of organizational priorities. It provides valuable insights...
Episode #24
The conversation delves into the complexities of the pricing function in business, exploring the challenges, strategies, and key considerations for effective pricing. It emphasizes the need for a clear owner, logical...
Episode #22
The conversation delves into the challenges of managing cash flow and inventory, emphasizing the importance of understanding inventory turns, leveraging business size, and owning the number. It also highlights the...
Episode #21
In this conversation, Penny Cook and Sarah Wilson discuss the challenges of overdelivering and the importance of launching a minimum viable product (MVP). They provide insights on defining the scope, avoiding feature...
Episode #20
The conversation explores the impact of silence during periods of uncertainty, emphasizing the need for early and transparent communication. It delves into the fear of losing control, the burden of leadership, and the...
Episode #19
The conversation explores the challenges of operations within growing companies and provides three key questions for ops leaders to ask regularly. These questions focus on system adaptability, information capture, and...
Episode #18
The conversation delves into the critical factors for ERP project success, emphasizing the importance of scope management, change management, and resource protection. It highlights the role of leaders in making key...
Operating on PURPOSE
<p>The conversation explores the essential prerequisites for leveraging AI in business operations. It emphasizes the importance of providing context to AI, using AI for high-leverage tasks, and maintaining human...
Episode #16
<p>The conversation explores the concept of a 'try harder' culture and its impact on organizations. It delves into the identification of this culture, reframing errors as system signals, and designing operations at the...
Episode #15
<p>The conversation explores the transition from managing individual contributors to managing managers, highlighting the challenges, one-on-one check-ins, cultural check-ins, and performance check-ins as key aspects of...
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