Episode #25
25. Dalila Masic on the Five Levels of AI for Medical Affairs Teams
Dalila Masic, Regional Medical Director for T1D Immunology at Sanofi, joins OnPoint to break down the five levels of AI adoption her team uses, from simple information lookups to strategy that shapes patient outcomes. She and Scott dig into what it actually takes to build AI fluency on an MSL team, not just adopt a tool. You'll hear how a team goes from "10 minutes a week" experimenting with AI to using it to predict a KOL's communication style before a first meeting, and why Dalila believes the MSL's future depends more on emotional intelligence than on being the fastest source of information. The five levels of AI adoption: consume, create, augment, orchestrate, and transform Why "garbage in, garbage out" is the most common AI mistake in Medical Affairs How AI is elevating, not replacing, the MSL role Using a four-color personality framework to match communication style to each KOL Building a working AI prototype in 30 minutes with no coding background About Dalila Masic: Dalila Masic, PharmD, is Regional Medical Director for the T1D Immunology MSL team at Sanofi. She began her industry career as a cardiovascular MSL before moving into a home-office role in medical omnichannel strategy, then returned to the field to lead a regional MSL team. She is one of Sanofi's internal GenAI ambassadors and has spoken publicly on AI adoption in Medical Affairs, including at Fierce Pharma Engage. Connect with Dalila Masic on LinkedIn: https://www.linkedin.com/in/dalilamasic/ OnPoint: The Medical Excellence Podcast delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs. Hosted by Scott Thompson, OnPoint is available on several podcast platforms, including the Acceleration Point YouTube channel. Subscribe to the Acceleration Point YouTube channel for more episodes and other content: https://www.youtube.com/channel/UCJvTQahyDapOdbhyQVhiNyQ Episode Chapters: [00:00] From Critical Care Pharmacist to Regional Medical Director [04:00] Sanofi's AI Adoption Journey Begins [08:31] The Five Levels Framework: Consume and Create [14:18] Augment: From Information Carrier to Scientific Thought Partner [16:41] Reading the Room: Color Energies and KOL Communication [24:24] Orchestrate and Transform: AI's Most Advanced Levels [37:07] What Comes After Efficiency: Repurposing MSL Time
