eCommerce Scale Collective with Jodie Minto

If you’ve been telling yourself you’ll start running Facebook and Instagram ads once your website is perfect, your product range is bigger, your content is stronger or your budget feels more comfortable, this episode is...

Handing your Meta Ads over to an agency, freelancer or VA can sound like the dream. Someone else takes care of the strategy, writes the copy, builds the campaigns, manages the spend and magically sends you sales...

There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running. But is that actually true? In this episode, I’m unpacking what’s really happening with Meta Ads right now...

Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did. This is especially true if you sell higher-ticket...

<p>SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore.</p> <p>In this week’s episode, I’m joined by Flick from Hotel SEO to...

<p>Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences.</p> <p>In some accounts, purchase campaigns are leaning heavily towards warm audiences, while...

<p>Building a fashion or activewear brand from scratch takes far more than a beautiful product idea.</p> <p>It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to...

<p>If your business feels busy but not necessarily growing, this episode will give you a reset.</p> <p>Because doing more isn’t the answer.</p> <p>It’s about knowing what to focus on, and when.</p> <p>Inside this...

<p>In this episode, I’m sharing something a little more personal.</p> <p>After two weeks away in Bali, I came home questioning everything.</p> <p>Not just how I was running my business, but whether I even wanted to keep...

<p>If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you.</p> <p>Inside this episode, I’m breaking down some of the most common Meta ads...

<p>When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this.</p> <p>What is actually driving my sales?</p> <p>Because...

<p> When an online store hits a plateau, the question most founders ask is simple.</p> <p>What should I do next to grow sales?</p> <p>Should you spend more on ads?</p> <p>Should you focus on email marketing?</p> <p>Or...

<p>Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14.</p> <p>Customer...

<p>Meta ads are still one of the most powerful growth levers for e-commerce brands.</p> <p>But the way they work, and the way you need to use them, has shifted again.</p> <p>In this episode, I’m sharing my 2026 Meta ads...

<p>The first episode of 2026!</p> <p>After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too).</p> <p>This week...