Onchain Growth Club: Crypto & Web3 Marketing Talks

Growth is crypto's biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That's what the OGC Podcast explores - the tactics, playbooks and stories behind builders shaping crypto's emerging platform era.Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.Whether you're scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you'll discover what's working now - and what's coming next.

Onchain Growth Club: Crypto & Web3 Marketing Talks is a business podcast hosted by Norman Wiese, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Norman Wiese hosts Onchain Growth Club: Crypto & Web3 Marketing Talks, a business show with 10 episodes published.

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  Onchain Growth Club: Crypto & Web3 Marketing Talks

  Hiding the Wires: How Privy Grows a Brand Nobody Sees w/ Debbie Soon, Privy

  Apr 12, 202644 minS0

  <p>Privy's wallet infrastructure is embedded in apps that millions of people use - and most of those users will never know Privy's name. For Debbie Soon, Head of Marketing at Privy, that's not a problem to solve. That's exactly the point.<br /><br />Debbie joined Privy as employee #25 and its first marketing hire, bringing a background spanning traditional finance, a mixed martial arts organization, and the creator NFT space. Last year, Stripe acquired Privy as part of what might be the most interesting crypto infrastructure play in fintech right now - putting Debbie and a two-person marketing team inside...

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  Onchain Growth Club: Crypto & Web3 Marketing Talks

  How Solana Turns Hackathons Into Startup Engines w/ Patricia Albrecht, Superteam

  Mar 11, 202639 minS0

  <p>Most crypto ecosystems still treat hackathons like weekend coding events. Solana treats them as five-to-six-week global startup competitions with millions in prize money, equity investment from its venture arm, and structured founder support after the fact. It's one piece of a broader model that no other chain has replicated at scale: country-level community teams running their own operations to source talent, support founders, and build local ecosystems from scratch.<br /><br />Patricia Albrecht leads one of those teams. Before crypto, she built her career across major organizations in Web2 and finance, funded her Oxford MBA with early crypto gains...

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  Onchain Growth Club: Crypto & Web3 Marketing Talks

  Rethinking Grants: From Black Hole to Growth Engine w/ Mashal Waqar, Octant

  Feb 22, 202643 minS0

  <p>Grants were supposed to grow crypto ecosystems. Instead, hundreds of millions disappeared into a black hole - no accountability, no results, no clear strategy. The industry is still recovering from it.</p><p></p><p>Mashal Waqar has been studying this problem longer than most. With a background in media, security, and serial entrepreneurship, she co-authored some of the most referenced research on crypto grants funding before joining Octant - one of Web3's most underrated experiments in sustainable ecosystem growth. Now CMO of the newly independent Octant Labs, she's building a model where yield funds operations, communities guide...

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  Onchain Growth Club: Crypto & Web3 Marketing Talks

  From Solo Newsletter to Media Startup: Growing in Crypto & AI w/ TPan, Milk Road

  Dec 9, 202543 minS0

  <p>Most crypto growth content is either too technical or too basic. Few people bridge serious web2 growth expertise with crypto-native insights. Fewer still build audiences from scratch and scale them to real businesses.</p><p></p><p>TPan (Thomas Pan) spent 3.5 years building "web3 with TPan" from zero to 8,000 subscribers - writing 386+ essays dissecting everything from WIF meme coin mechanics to Blast's seven-layer airdrop burrito. Now as Head of Growth at Milk Road, he's scaling a media platform with 30-50x that audience across crypto, macro, and AI investing.</p><p></p><p>In this conversation, we unpack the...

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  Onchain Growth Club: Crypto & Web3 Marketing Talks

  Building Crypto's 100-Person Superagency w/ Danny Gazit, Hype

  Nov 12, 202542 minS0

  <p>The crypto market moves fast. Metas change weekly. One day it's DeFi, the next it's meme coins, then AI agents. How do you build a sustainable marketing business in this chaos?</p><p>Danny Gazit, CEO of Hype, has been navigating crypto marketing since 2017. From ICO boom to NFT mania to AI meta, Hype has scaled to 100+ people while most agencies didn't survive a single cycle.</p><p>In this episode, we dive deep into the business of crypto marketing - the behind-the-scenes of running an agency, how to structure teams, what clients actually want, and why most projects...

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