
Artist Branding
It can be hard finding your identity as an artist and knowing how to best represent yourself. Zaidoon Nasit, aka alternative hip hop artist WHOSHOTSCOTT, sits down with Chaii to speak about building your artist brand.

Hosted by Mediaworks · 🇺🇸 US · EN-US · 20 episodes
Established thought leaders with verified media credentials.
On The Record with Play It Strange is a podcast for emerging artists in Aotearoa. Each season features a new local artist as host, interviewing music industry professionals to help you grow and elevate your music career.
Mediaworks hosts On The Record with Play It Strange, a music show with 20 episodes published.

It can be hard finding your identity as an artist and knowing how to best represent yourself. Zaidoon Nasit, aka alternative hip hop artist WHOSHOTSCOTT, sits down with Chaii to speak about building your artist brand.

From performing at New Zealand's biggest music festivals, supporting Kehlani on her NZ/Australia arena tour, to performing her song "Power" on stage with Coldplay last year, Jess B knows a thing or two about live perform

Being in the creative industry can be hard on the mind and heart. Chaii sits down with Carmel Bennett from MusicHelps to speak about resources accessible to artists & workers in the creative industry on how to support th

Chaii learns about the world of Waiata reo with Hana Mereraiha. From working alongside Dame Hinewehi Mohi to rewrite chart-topping songs in Te reo Māori to translating Disney Pixar's te reo versions of Moana 2, The Lion

In this episode, Chaii sits down with Alayna, a singer-songwriter and Play It Strange alumni whose music has amassed over 70 million streams worldwide. Having collaborated with some of the industry's leading songwriters,

Chaii sits down with Pennie Black, Director of Concord NZ, to unpack everything you need to know about music publishing. What is music publishing? Why is it important to protect your rights? How can you get your music sy

In this episode, our guest, Mazbou Q, is both an educator and practitioner of "rap science." He has guest lectured at Harvard University, Berklee College of Music, Louisiana State University, and other leading institutio

Wondering how to get your music onto streaming platforms? DRM is New Zealand's leading digital rights management and music distribution specialist. Director of DRM Jody Garrett chats with Chaii about everything distribut

After 3 years of stadium summer tours, Six60 know a thing or two about life on the road. In this episode, Chaii sits down with Chris Mac of Six60 to talk about the realities of touring.

As an artist wanting to emerge into the music industry, the biggest question is, "Where do I start?" After becoming a Play It Strange winner, landing 4 singles in the TOP 20 hot singles chart, and touring across Aotearoa

Diversifying your income as an artist – and why it matters Making your creative career sustainable in Aotearoa Juggling multiple roles without burning out Avoiding pigeonholing yourself into one genre or part of the indu

How APRA and Recorded Music NZ can help you The difference between songwriter, master and synchronisation rights How to negotiate a split Who to contact if you’re recording a cover And what to do if you’re sampling

Being mentally prepared for the music business How to protect your mental health when things start to go wrong What to look out for in contracts And the importance of self-care

What you can do to promote your song, and when Why your EPK is like a corner dairy How to communicate personal boundaries Be friendly, be authentic, and don’t be a d*ck

The different types of funding available for musicians When to apply for what, depending on your career stage How New Music Single funding works What NZ On Air looks for in applications — and common mistakes

How Billie Eilish helped Paige grow from 800 online followers to over 140,000 Only making content that’s true and enjoyable to you — and why it works How to stand out amongst all the noise And tips for artists starting o

Who to contact to get your song played on air What your email should (and shouldn’t) include How to pitch for radio interviews And why community radio is key to supporting emerging artists

How to prepare for your day in a recording studio Who you should (and shouldn’t) bring with you What a day in the studio actually looks like …and what not to wear.

What gear you actually need to record at home (spoiler: not much) DAWs, demos, mics, and mixing – breaking down the basics The difference between a producer and an engineer – and when you’re both Why you should start wit

In 40+ years of songwriting, why does Don still start with a notebook? Balancing personal expression with the listener’s experience. Staying curious and always learning. And finding the right metaphors, words, and imager
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On The Record with Play It Strange is hosted by Mediaworks. The show is categorised under music and has published 20 episodes.
On The Record with Play It Strange has published 20 episodes.
On The Record with Play It Strange regularly covers music. It sits in the music category.
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