ON THE MOVE: Transportation Sales & Marketing Success Stories

"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.

ON THE MOVE: Transportation Sales & Marketing Success Stories is a business podcast hosted by Jennifer Karpus-Romain, with 99 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jennifer Karpus-Romain hosts ON THE MOVE: Transportation Sales & Marketing Success Stories, a business show with 99 episodes published.

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  People-First AI: Smarter Marketing Without Losing the Human Element with Robin Huling

  Sep 2, 202648 min

  Send us a message! In this episode of TMSA’s On the Move , Jennifer Karpus-Romain talks with Robin Huling about what it really means to take a people-first approach to AI. Ahead of Robin’s session at TMSA’s Marketing Virtual Accelerator, they explore how marketing teams can use AI to create smarter systems, gain bandwidth, and demonstrate greater impact, without losing the creativity, relationships, and human perspective that make great marketing work. Robin also shares her perspective on leading people through change, building internal buy-in for AI adoption, and separating genuinely useful applications from the latest shiny objects. As a first-time participant in the TMSA community, she brings a fresh perspective to the opportunities and challenges transportation and logistics marketers face as they figure out where AI belongs in their organizations. Sign up for the TMSA Marketing Accelerator today. Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  Turning Driver Appreciation into Year-Round Driver Care

  Aug 26, 202639 min

  Send us a message! In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Bob Book, Vice President of Marketing for Road Dog Care Company and Revolution Trucking, about building brands that understand and serve the people behind the wheel. Bob shares what brought him into transportation, how listening to drivers helped shape Road Dog Care, and why meaningful driver appreciation must extend beyond a single week or annual event. The conversation also highlights TMSA and Road Dog Care’s upcoming Driver Appreciation Week contest, which invites transportation and logistics companies to share how they demonstrate that their drivers are valued. Bob discusses what the winning company will receive, what Road Dog Care hopes to learn through its broader fleet pilot program, and how driver feedback can lead to more relevant wellness solutions. Entries are due September 4, 2026. Entry form: https://share.hsforms.com/2OS9-4XuISlqaQIKN2O2xEA3ucn7 Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  Why Everybody Is Not Your Customer

  Aug 19, 202637 min

  Send us a message! In this episode of On the Move, Jennifer Karpus-Romain welcomes Doug Davila, Vice President of Strategy at Position : Global, for a conversation about one of the most overlooked drivers of marketing success: knowing exactly who your ideal customer is, and who isn't. Drawing from decades of experience in B2B marketing and brand strategy, Doug explains why an ineffective Ideal Customer Profile (ICP) can quietly undermine marketing performance, sales alignment, and business growth. The discussion also explores how transportation marketing has evolved over the years, the impact of AI on today's marketing landscape, and what attendees can expect from Doug's upcoming session, Everybody Is Not Your Customer: The Hidden Cost of a Bad ICP, at TMSA's Marketing Virtual Accelerator. Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  Why Customer Success Begins Before the First Shipment

  Aug 12, 202636 min

  Send us a message! In this episode of TMSA’s On the Move , Jennifer Karpus-Romain talks with Ben Adams about his career journey and the critical role customer success and onboarding play in transportation and logistics. Ben shares how companies can create a smoother transition from the sales process into the customer relationship, establish expectations early, and coordinate internal teams around a successful launch. The conversation explores why onboarding is about more than completing a checklist, how customer feedback can improve the entire organization, and what it takes to maintain trust when service does not go according to plan. Ben also discusses being named TMSA’s Member of the Year, his involvement with the Recognition and Marketing Committees, and the professional and personal relationships he has built through the TMSA community. Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  Ask a Lawyer Live: The Supreme Court Ruling Reshaping Freight

  Jun 17, 202637 min

  The Supreme Court's ruling in Montgomery v. Caribe Transport II, LLC has put broker liability and carrier selection practices squarely in the spotlight, and the freight industry is still working through what it means. This is your chance to ask a transportation attorney directly. In this live episode of On the Move, Matthew Leffler, The Armchair Attorney, joins us to walk through the ruling and answer your questions in real time. What does this mean for how you qualify carriers? How should you be talking to customers right now? What should your team be preparing for? Bring what's been on your mind. We'll also explore the broader implications across risk, reputation, operations, and customer communication, because this ruling touches more than just legal teams. Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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Recent guests on ON THE MOVE: Transportation Sales & Marketing Success Stories. Study who booked and why before you pitch.

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