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Hosted by Unknown Host · 🇺🇸 US · EN · 94 episodes
Established thought leaders with verified media credentials.
The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.
Unknown Host hosts On Tap, a technology show with 94 episodes published.
In today's episode, John examines what Klarna's significant Q2 earnings miss means for eCommerce merchants who depend on BNPL at checkout, unpacks a major nine-month AI Overview study covering over 51,000 tracked events,
In today's episode, John unpacks the invisible problems costing eCommerce merchants money without ever appearing in their dashboards, from a silent checkout bug affecting Magento stores with reCAPTCHA to the EU's new cus
Deadlines are converging for eCommerce merchants this week. In this episode, John breaks down the Shopify Managed Markets changes that will reshape international checkout pricing on August 24, why Google Analytics' new c
In today's episode, John unpacks the numbers behind the AI referral hype and explains why the data tells a more nuanced story than the headlines suggest. Shopify's latest commerce data shows AI-referred traffic growing n
In today's episode, John unpacks why the biggest AI story in eCommerce this week isn't about technology, it's about leadership. Target has appointed its first Chief AI Officer, Etsy's CEO admits agentic commerce is still
In today's episode, John breaks down the eCommerce developments that demand attention this week, from a critical Google Ads bidding change taking effect in five days to the growing regulatory pressure on AI-generated con
In today's episode, John covers the critical deadlines and developments shaping eCommerce this week, from a Google infrastructure migration that could silently break your Shopping ads to a $20 billion bet on live commerc
In today's episode, John covers a packed three-day period in eCommerce, with a unifying theme: the advertising platforms are raising the bar for who gets full access. From Google expanding its Limited Ad Serving policy t
In today's episode, John breaks down Google's announcement that eligible Search campaigns will be auto-upgraded to AI Max from September 1, a forced migration that changes how eCommerce advertisers control search term ma
Shopify has quietly made one of its most consequential platform changes: every Liquid and Hydrogen storefront now exposes WebMCP tools that AI shopping agents can call directly, no configuration required. In this episode
In today's episode, John breaks down the most pressing eCommerce developments of the day, including a critical platform deadline just six days away that could leave merchants running unsupported software, a renewed polit
In today's episode, John breaks down a landmark acquisition in the payments world, explosive growth in AI-powered shopping, and a checkout upgrade that Magento merchants have been waiting for. The briefing explores what
In today's episode, John unpacks a potentially game-changing development in eCommerce advertising: OpenAI is testing a new ChatGPT ad format that launches AI business agents instead of sending shoppers to websites. Combi
In today's episode, John unpacks the biggest eCommerce developments from the past twenty-four hours, from groundbreaking pricing regulation to Shopify's international expansion moves and new research revealing how AI sea
In today's episode, John unpacks a growing blind spot in AI-powered search that most eCommerce businesses haven't spotted yet: ghost citations. New research reveals that up to 62% of AI search citations never name the so
In today's episode, John unpacks a wave of developments reshaping how eCommerce merchants fulfil orders, measure marketing, and optimise ad spend. From a landmark platform integration that turns physical stores into same
In today's episode, John breaks down a series of developments that are quietly raising the compliance and governance bar for eCommerce businesses. From a major card network rule change that went live last Friday to a cri
In today's episode, John breaks down the biggest eCommerce developments from the past three days, from ChatGPT Ads crossing the threshold into performance marketing territory to a sobering audit revealing why AI systems
In today's episode, John breaks down a packed day of eCommerce developments that all point to one theme: AI is taking over the decision layer in digital commerce, and your data quality determines whether it works for or
Today's episode unpacks a bold strategic reset from Nike that carries lessons for every eCommerce brand, new research challenging how we think about content volume, and a cultural marketing moment you need to see to beli
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On Tap is hosted by Unknown Host. The show is categorised under Technology and has published 94 episodes.
On Tap has published 94 episodes.
On Tap regularly covers Technology. It sits in the Technology category.
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