Hosted by Unknown Host · 🇺🇸 US · EN · 61 episodes
Established thought leaders with verified media credentials.
The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.
Unknown Host hosts On Tap, a technology show with 61 episodes published.
In today's episode, John breaks down the numbers behind Amazon's Prime Day and what they reveal about a shifting retail calendar, explores the macro signals eCommerce merchants can't afford to ignore, and covers a Hyvä r
In today's episode, John unpacks the biggest developments from across the eCommerce world over the past three days. Reformation's IPO filing reveals a $507 million sustainable fashion brand that's been profitable nearly
In today's episode, John unpacks how AI is quietly becoming the most important sales channel for eCommerce brands, and most merchants don't even realise it. From the CommerceNext Growth Show, retail executives from Ulta
In today's episode, John breaks down the moves shaping the next era of eCommerce, from Shopify's quiet but significant shift to a Universal Commerce Protocol for AI agent interactions, to Walmart's $1.4 billion bet on co
In today's episode, John unpacks a remarkable day for conversational commerce: a single 24-hour window that saw Amazon, DoorDash, Shopify, and Gap Inc. all announce major AI-driven commerce and marketing initiatives. The
In today's episode, John unpacks a pivotal data point reshaping eCommerce strategy: AI-referred traffic to retail sites has surged nearly 400% year-over-year, and it's converting significantly better than traditional cha
Covering the full Friday-to-Monday window, today's episode dives into the developments reshaping how eCommerce brands advertise, build stores, and reach customers. John unpacks why OpenAI's international expansion of Cha
In today's episode, John unpacks a critical new study revealing that Google's AI Overviews recommend competing products 69% of the time, even when citing a brand's own content. Paired with Pew Research data showing 60% o
In today's episode, John unpacks one of Shopify's biggest platform updates of the year and explores new research revealing how dramatically AI assistants are reshaping product discovery for ecommerce brands. With data sh
In today's episode, John unpacks a pivotal day for eCommerce discovery as Meta launches AI Mode in Facebook search and Microsoft rolls out AI visibility reporting in Bing Webmaster Tools. Together, these moves signal tha
In today's episode, John unpacks one of the most revealing statistics in retail right now: nearly 90% of retailers are using AI, but only a quarter have managed to make it work at scale. He explores what separates the pi
In today's episode, John covers a packed weekend of eCommerce developments, from a massive supply chain security breach affecting over a million websites to Google tightening the screws on advertisers and a legacy DTC br
In today's episode, John unpacks a historic day for AI-powered commerce as four major platforms, OpenAI, Amazon, Walmart, and Pinterest, all made significant moves to embed advertising directly into AI-driven shopping ex
In today's episode, John unpacks a striking new research finding: over half of consumers are now comfortable letting AI manage their entire brand relationship. With nearly a third already instructing AI assistants to pri
In today's episode, John breaks down a new study showing that sixty-eight percent of Google searches now end without a single click to any website, and what that means for eCommerce brands relying on organic traffic. He
In today's episode, John unpacks how three major AI developments from Amazon, OpenAI, and Google are converging to reshape the entire product discovery journey for eCommerce merchants. He also covers a critical Shopify H
In today's briefing, John unpacks a week where automation took centre stage across the eCommerce landscape. From a startling new data point about bot traffic to Amazon's enforcement of seller handling times, the intermed
In today's episode, John explores how AI is moving from buzzword to business-critical across retail, with Best Buy, Gap, and Dick's Sporting Goods all revealing specific AI deployments during their Q1 earnings calls. He
In today's episode, John unpacks one of the most compelling data points in recent retail earnings: Costco's revelation that personalised product recommendation carousels drove nearly $500 million in digital sales in a si
In today's episode, John unpacks a packed day in eCommerce, from Amazon's surprise move to sell its AI shopping agent technology to any retailer through AWS, to Victoria's Secret posting a stunning Q1 turnaround powered
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On Tap is hosted by Unknown Host. The show is categorised under Technology and has published 61 episodes.
On Tap has published 61 episodes.
On Tap regularly covers Technology. It sits in the Technology category.
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