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On Scope: The Marketing Podcast

business · EN · 63 episodes

About this Podcast:

On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about On Scope: The Marketing Podcast

What is On Scope: The Marketing Podcast about?

On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing.

What has On Scope: The Marketing Podcast covered recently?

Recent episodes include "Is Brand Visual Identity A Dying Art Form?" (15 October 2026, 42 minutes), "Your Guide to Neuro-Contextual Marketing That Isn’t Creepy" (8 October 2026, 42 minutes), and "What Executives Really Think About AI" (1 October 2026, 48 minutes).

How often does On Scope: The Marketing Podcast publish?

On Scope: The Marketing Podcast publishes roughly weekly, with episodes averaging 49 minutes across 63 episodes.

How hard is it to get booked on On Scope: The Marketing Podcast?

Booking probability for On Scope: The Marketing Podcast is 32%, and the host is rated Selective on guests. On Scope: The Marketing Podcast requires a Pod Score of 80 or higher. On Scope: The Marketing Podcast's contact route on record: verified email.

Who should pitch On Scope: The Marketing Podcast?

The strongest fits for On Scope: The Marketing Podcast are Marketing, Advertising & PR. On Scope: The Marketing Podcast has a business audience.

About the host

On Scope: The Marketing Podcast is a business show with 63 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • On Scope: The Marketing Podcast

    Is Brand Visual Identity A Dying Art Form?

    Oct 15, 202642 min

    Jean-Pierre LaCroix is the president and founder of Shikatani Lacroix Design and the author of ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye. During his long and...

  • On Scope: The Marketing Podcast

    Your Guide to Neuro-Contextual Marketing That Isn’t Creepy

    Oct 8, 202642 min

    For the last 15 years, Shari Muñoz has helped Fortune 500 organizations transform complex market, customer, competitive, and AI-driven intelligence into executive decisions that accelerate growth, improve marketing...

  • On Scope: The Marketing Podcast

    What Executives Really Think About AI

    Oct 1, 202648 min

    Michele Evans is the artificial intelligence (AI) advisor to the stars. In her role as the founder and CEO of NxtWaves, Michele helps CEOs and leadership teams navigate the era of AI with clarity, confidence, and...

  • On Scope: The Marketing Podcast

    Your Tech Stack Is Actually Not Ready for AI

    Sep 24, 202657 min

    With so much hype around agentic AI, it can be difficult for marketers to know where the real value lies or how they need to position their existing technological capabilities to optimize agentic implementation. That’s...

  • On Scope: The Marketing Podcast

    Your Guide to Winning the Holiday Season

    Sep 17, 202643 min

    As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in retail and digital commerce and identifying how those trends will affect the marketing practice...

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  • On Scope: The Marketing Podcast

    Microgenerations, Perceptions of AI, and How Your Brand Can Win the Future

    Sep 10, 202650 min

    Microgenerational research is a personal passion for Armida Ascano, chief insights officer at Trend Hunter. She first became interested in the field years ago when she noticed she was regularly having to defend...

  • On Scope: The Marketing Podcast

    Bonus Episode: A Marketer’s Guide to Sustainable AI with Responsible AI’s Manoj Saxena

    Aug 13, 202640 min

    How do brands reconcile their sustainability pledges with the rapid acceleration of artificial intelligence (AI), a technology that comes with a set of valid ecological concerns? That was the core question the On Scope...

  • On Scope: The Marketing Podcast

    Bonus Episode: How Brands Are Activating Around the World Cup with StackAdapt’s Greg Joseph

    Jun 4, 202628 min

    With the 2026 FIFA World Cup ready to kick off, brands are gearing up for one of the most anticipated marketing opportunities of the year. But with activations ranging from out-of-home display to IRL activations...

  • On Scope: The Marketing Podcast

    Bonus Episode: Why Personal Branding Is Your Company’s Secret Weapon with LinkedIn’s Alex Josephson

    May 14, 202644 minS0

    <p>On a special bonus episode of On Scope, Alex Josephson, VP of BrandWorks at LinkedIn, went live on LinkedIn with host Mike Berberich for a deep dive on how marketing and business professionals can turn personal...

  • On Scope: The Marketing Podcast

    What Beyoncé Can Teach You About Marketing with Dr. Marcus Collins

    Apr 23, 202659 minS0

    <p>Dr. Marcus Collins, an author and clinical professor of marketing at the University of Michigan, is an expert on culture and how it influences human behavior. As both an academic and a practitioner, his strategies...

  • On Scope: The Marketing Podcast

    You're Overthinking Your Media Strategy with Infolinks Media’s Bob Regular

    Apr 16, 202657 minS0

    <p>Bob Regular, CEO at Infolinks Media, has been in ad tech long enough to see every hype cycle come and go. With all that experience, Bob now maintains that the marketing industry is stuck chasing the wrong things...

  • On Scope: The Marketing Podcast

    It's Time Marketers Slay Their Strategic Enemies with Laura Ries

    Apr 9, 202646 minS0

    <p>Laura Ries is a globally recognized branding strategist and bestselling author of the book, The Strategic Enemy: How to Build and Position a Brand Worth Fighting For. Since 2022, Laura has continued her father’s...

  • On Scope: The Marketing Podcast

    Mastering Culture in Every Dimension

    Apr 2, 20261h 1mS0

    <p>Kellie Pean and Alyssa Convertini Lindquist are the co-founders of Brand New: A Collective, a bicoastal and award-winning marketing agency with disciplines across creative, strategy, experiential production, and...

  • On Scope: The Marketing Podcast

    Tapping Into the Power of Neurodiversity in Business Performance

    Mar 26, 202638 minS0

    <p>Rita Ramakrishnan is an executive coach with more than 15 years’ experience leading people strategy and helping neurodivergent executives turn their cognitive differences into competitive advantages. Through the...

  • On Scope: The Marketing Podcast

    Is Playing It Safe The Biggest Risk Your Brand Can Take?

    Mar 19, 202659 minS0

    <p>Gravity Research’s Joanna Piacenza has a knack for driving enterprise growth through research-backed thought leadership and integrated marketing strategy. As VP of thought leadership and marketing, she excels at...

  • On Scope: The Marketing Podcast

    Everything You Need to Know About Maximizing NIL Partnership Value

    Mar 12, 202654 minS0

    <p>Since 2021, when the Supreme Court rejected an NCAA appeal of its antitrust lawsuit, student athletes have been able to receive compensation for licensing their name, image, and likeness (NIL) in business...

  • On Scope: The Marketing Podcast

    Digital Fixation Is Leading Brands Astray with Dr. Mara Einstein

    Feb 26, 202650 minS0

    <p>With more than 20 years of experience working as an executive at NBC, MTV Networks, and major advertising agencies with accounts such as Miller Lite, Uncle Ben’s, and Dole Foods, Dr. Mara Einstein knows a thing or...

  • On Scope: The Marketing Podcast

    How Marketers Can Take Back Marketing with Accenture Song’s Arun Kumar

    Feb 19, 202654 minS0

    <p>Arun Kumar is an accomplished global data and marketing leader with a proven track record of setting strategies and developing products that stimulate business growth while reducing costs. He’s an accomplished public...

  • On Scope: The Marketing Podcast

    Lessons from This Year's Super Bowl Ads with Zappi CMO Nataly Kelly

    Feb 12, 202656 minS0

    <p>Every year at the conclusion of the Super Bowl, Zappi conducts a real-time analysis of the ads, generating a robust report on which commercials performed well, which missed the mark, and the lessons marketers can...

  • On Scope: The Marketing Podcast

    Why The Puppy Bowl is Advertising's Real Big Game with Twyla Huang-DiSimone

    Feb 5, 202649 minS0

    <p>This Sunday, marketing’s biggest event returns. No, we’re not referring to that event. We’re talking about the Puppy Bowl, obviously. Ahead of this momentous occasion, Twyla Huang-DiSimone, an award-winning...

Guest Appearances

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