
NutriSmart Snax
Title: Not Just Meat & Potatoes: School Menu Innovation with Jim from McCain
Potatoes may be a school lunch staple, but there’s a lot more you can do with them than simply serve a side of fries. On this episode of NutriSmart SNAX , Maureen Pisanick sits down with Jim Copp from McCain Foods to talk about using one of students’ favorite foods to inspire better menus, increase participation, and create new revenue opportunities. They dig into Smart Snacks and à la carte opportunities, signature fries, loaded potato bars, shepherd’s pie, mashed potato bowls, and other ways to turn a familiar ingredient into something students get excited about. Jim also shares practical tips for keeping fries crispy through multiple lunch periods and discusses product performance, clean-label considerations, and the importance of choosing foods that work in real school kitchens. It’s a conversation about balancing nutrition, student preferences, operations, and the bottom line - all while remembering one of the most important principles in school nutrition: “It’s not nutrition unless they eat it.”

