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Hosted by Cajabra · 🇺🇸 US · EN-US · 21 episodes
Established thought leaders with verified media credentials.
Numbers Don't Lie is hosted by Co-Founders of Cajabra Marketing for Accountants, Janel Sykora and Brad Pinzur. Experts in marketing and sales with a passion for helping accountants sell high value services beyond compliance, Brad and Janel tackle all things sales and marketing for accounting firms. They share their knowledge and expertise as well as interviews with business owner guests who offer insight about what business owners want and are willing pay for when it comes to outsourced CFO, CAS, and business advisory services.
Cajabra hosts Numbers Don't Lie: Marketing Insights for Accountants, a business show with 21 episodes published.
In this episode, Craig Hausz, a CPA and co-owner of CMH Advisors, shares his journey of starting and growing a successful accounting and advisory firm. We discuss the challenges and strategies involved in firm acquisitio
Are you trying to grow your bookkeeping business and not sure what works or where to start? Listen at marketing and sales experts for the bookkeeping and accounting space provide practical and actionable tactics and stra
In this episode of 'Numbers Don't Lie', hosts Brad and Janel welcome Christine Cook, a family law attorney and divorce coach. Christine shares her personal journey through divorce, which inspired her to help others navig
In this super short episode, Janel and Brad reveal a new AI Employee they recently rolled out for a Managing Partner in a small firm. Listen here for what "George" does now, and what he will learn to do as he gets smarte
Janel and Brad discuss the newly released book by Blair Enns called The Four Conversations and why it is a "must read" for any accountant who wants to be seen as an investment rather than just another expense. Learn abou
Tax season is right around the corner. It's a time when accountants have a captive audience. You are top of mind for your audience! In this episode, Janel and Brad talk about sales tips and strategies for maximizing your
Think ads are a quick fix for leads? Think again. If you’ve been burned by bad campaigns or wasted money on ads that didn’t deliver, this episode is for you. Discover how to turn advertising into a long-term, profitable
We know it's coming...something big and disruptive in the public accounting space that will help firms address the talent shortage + the sheer volume of compliance work. Both of which often hold them back from focusing m
Janel and Brad welcome special guest, Scott Fleszar, former CEO of SafeSend. As they discuss the evolving landscape of accounting firms, they highlight the challenges firms face in providing high-value advisory services
It sounds simple, but this is what so many accounting firms miss. In a crowded marketplace with tens of thousands of firms all providing the same services, how DO you differentiate yourself? Brad and Janel explore a thou
Being able to confidently anticipate and handle objections is critical when it comes to closing new business. Salespeople are trained in this, but most accountants are not. Today, Brad and Janel talk about the secrets to
In this special "Hurricane Milton" edition, Janel is broadcasting from Tampa and Brad from Boca Raton. We are asked all the time by accounting firms, "what's the best way to generate new leads?" Well, you may surprised.
Brad and Janel interview Lexie Maitland, a Gen Z business owner, to understand what is important to her when it comes to managing the financial aspect of her business. Lexie is a bikini competition prep coach, and what y
Cameron Williams is laser focused on his niche market, and he has an offer that is so dialed in he has cracked the code on attracting clients who need consulting and CFO services. In fact, he is so full of wisdom that we
Julie Smith, Practice Manager for Harper and Company CPAs Plus, serial entrepreneur, and co-host of the podcast Empowering Entrepreneurs, shares insights on running a successful CPA advisory firm and the role branding an
Accounting firm owners are more than accountants- they are business owners who must market effectively IF they want to attract clients willing to pay for their expertise. Listen in as Cameron Williams, CPA, tells the sto
You may be surprised as what this small business owner says is most important when it comes to selecting an accountant. In this episode, Brad and Janel get into the mind of startup business owner and national speaker, Le
The "S" word can be scary for accountants who are more comfortable with solving problems than convincing someone to do business with them. However, for accountants who want clients that will pay for outsourced CFO, CAS,
As accountants, put yourselves in the minds of small business owners. How do they view the value you bring to their business? This episode is a deep dive with a small business owner who built and exited one business and
Small accounting, bookkeeping, and CPA firms often struggle with the technology behind marketing. Brad and Janel focus today's conversation on where you start when you feel overwhelmed and don't know where to turn to fix
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Numbers Don't Lie: Marketing Insights for Accountants is hosted by Cajabra. The show is categorised under business (marketing) and has published 21 episodes.
Numbers Don't Lie: Marketing Insights for Accountants has published 21 episodes.
Numbers Don't Lie: Marketing Insights for Accountants regularly covers business, marketing. It sits in the business category, with a marketing focus.
Numbers Don't Lie: Marketing Insights for Accountants is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Numbers Don't Lie: Marketing Insights for Accountants hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Numbers Don't Lie: Marketing Insights for Accountants average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Numbers Don't Lie: Marketing Insights for Accountants's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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